10 Ways to Suck at Conferences/Events, and How to Do Better

On this episode, John and Mark share 10 ways to suck at conferences and events for professional services firms: Just show upWrite a big check for a sponsorship and then send a couple people to “network”Don’t set goalsNever try to speak or present at a conferenceDo zero pre-event outreach or post-event follow-upNever, ever research the event audienceDon’t build anticipation with your networkDon’t look up social posts from the event and engageDon’t leverage your marketing team at the officeDon’t create any content from the eventFrom there, Mark dives into a framework for how to make the most out of conferences and events. Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7