105. Successful Company Signage With Erik Cofield

Professional Builders Secrets brings you an exclusive episode with Erik Cofield, Executive Business Coach at APB. Throughout this episode, Erik delves into what makes for a successful company sign, and how to avoid creating signage that’s invisible to the average consumer. INSIDE EPISODE 105 YOU WILL DISCOVER How to create signs that generate leads How to avoid creating signage that’s invisible to the average consumer The #1 mistake builders make when working with a graphic designer How to improve your company signage How to leverage your signs to grow brand awareness And much, much more. Listen to the full episode to learn exactly how you can create signs that generate leads without looking like every other builder. APB Members can access the Successful Company Signage action plan right now in their members portal, or by clicking on the button below. Access The Course: coaching.apbbuilders.com/courses/enrolled/2117346 ABOUT ERIK COFIELD Erik Cofield is a Certified Graduate Associate with the National Association of Home Builders (NAHB) and a senior-level business strategist, manager and revenue generator. He has provided management consulting services for custom home builders and remodelers of all sizes throughout his career. Connect with Erik: linkedin.com/in/erikcofield/ TIMELINE 0:48 Why company signage is important for builders 4:46 Why you should optimise your signage 7:50 Why some builders ignore signage 11:12 How to improve your signage and generate more leads 17:19 The importance of consistency across your signage 24:28 How signage can affect your margins LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets