136. Content That Sells with Peter Butler and Scott Bywater

Professional Builders Secrets brings you an exclusive episode with Peter Butler from Smarter Websites and Scott Bywater from Copywriting That Sells. In this episode, the duo dives deep into the transformative power of content marketing tailored for builders, and discuss their new joint venture, “Smarter Content That Sells," designed to attract quality leads through strategic content creation. This episode is proudly sponsored by Smarter Content That Sells, set yourself up for success by clicking the link below to download their free report:smartercontentthatsells.com.au/report INSIDE EPISODE 136 YOU WILL DISCOVER The crucial role of content marketing in building trust and credibility Effective strategies for SEO that builders can use to dominate their market The impact of content marketing on lead quality and conversion rates Practical advice on creating engaging content that resonates with potential clients And much, much more. ABOUT PETER BUTLER With over 15 years of experience in the web and digital space, Peter Butler the Managing Director of Smarter Websites knows how to create websites that convert. With a strong focus on systems, processes and automations, Peter is on a mission to help businesses use their website more effectively to boost predictable sales and create more revenue. Connect with Peter: linkedin.com/in/thepeterbutler/ ABOUT SCOTT BYWATER Scott is the Managing Director of Copywriting That Sells, a marketing strategist and copywriter who’s been working behind the scenes of some of Australia’s leading companies for over 16 years, including Knowledge Source, Jim’s Mowing, Ray White, Bodytrim, Laing and Simmons, and many others from over 124 different industries. Connect with Scott: linkedin.com/in/scottbywatercopywriter/ TIMELINE 0:56 The birth of "Smarter Content That Sells" 2:48 The shift from yellow pages to digital marketing 9:13 The role content has in building trust 19:09 Geographical SEO for builders 26:59 Using content marketing to supplement paid ads 34:25 The importance of quality content LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders