139: Position yourself as the ideal candidate with this Steve Jobs marketing tip

Apple's iconic marketing helps it stand out because it emphasizes it's benefits, not just features. Instead of just listing every feature of it's products, Apple leans into the benefits. And this tactic, is also how you can stand out as a candidate in your job search.In this episode, we'll use resume examples to show how you can highlight your benefits, and not just your responsibilities and features. .What You’ll Learn in This Episode:✔️ Why listing responsibilities makes your resume blend in (not stand out)✔️ How to turn “feature” statements into compelling benefit-driven bullets✔️ The marketing lesson Sarah borrowed from Steve Jobs✔️ Real before-and-after examples from UX candidates✔️ Why identifying and believing your own value is step #1✔️ How to infuse your unique benefits across every career “touchpoint”Timestamps:00:40 The Importance of Focusing Beyond Responsibilities02:35 Understanding the Product of You04:32 Communicating Benefits Over Features05:43 Real-World Examples of Benefit-Focused Statements09:10 Becoming a Benefit-Focused Candidate18:52 Recap and Final Thoughts21:16 Conclusion and Additional Resources22:04 Special Message for Job Seekers💸 See how I help UX & Product people get 5-figure salary increases in my UX job search coaching program👋 Follow me, on LinkedIn, Instagram, & YouTube.