153. LinkedIn Strategies With Kylie Chown

Professional Builders Secrets brings you an insightful episode featuring Kylie Chown, LinkedIn Strategist and founder of My Digital Brand. In this episode, Kylie dives deep into LinkedIn marketing strategies specifically for builders, and how builders can leverage LinkedIn to not only generate leads but also attract top talent, build brand credibility, and establish professional relationships. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 153 YOU WILL DISCOVER The concept of "digital first impressions" and why they are critical How to build and maintain consistency in your digital strategy Key content types that resonate with LinkedIn audiences Strategies for leveraging LinkedIn to recruit talent and develop partnerships How builders can highlight their unique selling points (USP) effectively and much, much more. ABOUT KYLIE CHOWN As a certified LinkedIn Strategist, Workshop Facilitator and Trainer, for the last 15 years, Kylie has worked globally with professionals, teams and organisations to optimise their digital brand. During this time, she found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online. Now, she delivers strategy, presentations, training and workshops for global conferences, professional associations, events and corporate teams across Australia, New Zealand, the USA and Asia-Pacific. Connect with Kylie: linkedin.com/in/kylie-chown-speaker-training-brisbane/ TIMELINE 1:23 The importance of LinkedIn for builders 3:01 The "Digital First" approach 7:38 Using LinkedIn for recruitment 8:51 Content strategy and lead generation on LinkedIn 18:36 Video content and its importance for builders LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders