154#: Using ABM to Target SMB, with Lokesh Dave
Episode 154 of the If You Market podcast, hosted by Sky Cassidy (CEO) of MountainTop Data, titled "154#: Using ABM to Target SMB, with Lokesh Dave" was published on February 1, 2022 and runs 43 minutes.
February 1, 2022 ·43m · If You Market
Summary
What's the smallest company ABM can be effective with? This week on the If You Market podcast we talk with Lokesh Dave about using ABM to target the SMB market and how you can replicate ABM practices you would use to target enterprise companies to target SMBs. More churn, easier close, lower value, Lokesh covers all the plusses and minuses and how to build an ABM approach for SMBs. Lokesh Dave is an ex-programmer, he worked at companies such as Microsoft and Zynga for close to 15 years - learning to build large systems that scale to many millions of users. He is now the founder of Enlyft, where he's looking to leverage the power of big data and AI to transform how B2B companies go-to-market . Learn more about your ad choices. Visit megaphone.fm/adchoices