17. Real Estate Marketing from 6 Feet Apart

I'd never heard the concept of "6 feet apart" until a few weeks ago. It's just not something that you think about. And "shelter in place" was probably another phrase that you'd never used before.  Now, as we're entering the first week of April, COVID-19 is affecting everybody's daily lives. So, how do we have that balance of caring for our loved ones, doing our part to protect our communities, and focusing on our real estate businesses?  It varies state-by-state and even county by county. It varies by agent. Some people want to continue advertising their services and others are more comfortable promoting themselves less right now. This episode is for everybody. Because it's all about focusing on that human connection and using this time to build stronger relationships.  So, how can you as an agent pivot your real estate marketing to reflect the current environment we're in?  For me, this answer actually comes pretty easily. It's the backbone of what I believe great marketing should be. It starts and ends with providing value. Providing value through marketing opens the door to providing value in your services and value through continued relationships.  The difference is that we might be providing value a little bit differently than before. I always say that real estate marketing is just a gateway. If we do a good job with our marketing, then we're given the opportunity to start a conversation. Getting somebody to fill out your lead capture or subscribe to your newsletter isn't the end goal. Getting a lead isn't the end goal. The end goal is starting a meaningful conversation that, yes, we hope leads to a sale.  The core of what's important is the relationship.  It might not only be more important than ever, but it might also be more meaningful than ever to strengthen those connections. So, I believe that Real Estate marketing right now should come from a place of service.  Episode Resources:  Post & Detailed Shownotes: https://ideasforrealestate.com/episodes/ep-17-real-estate-marketing-from-6-feet-apart-during-covid-19 Today's Freebies/Downloadable Guides: https://ideasforrealestate.com/freebies Let's Connect! Contact me, Heather Colby: Instagram - @IdeasforRealEstate Pinterest - @IdeasForRealEstate Online - https://ideasforrealestate.com More Good Stuff! Marketing Freebies: https://ideasforrealestate.com/freebies All Episodes: https://ideasforrealestate.com/episodes