19: How to Enroll More Coaching Clients Without Being Salesy

This is the first episode in a new series that I'm doing called Smart Mindsets, Habits, and Systems. There's a ton of juicy stuff that's going to be in this series. Now, in this session we're going to dig into something that I know is critical and also difficult for a lot of people — how to actually enroll clients.How can do enroll clients in a way that doesn't feel like you're selling? How can you do it authentically standing in your power with ease and grace?I'm going to explain how.When I shifted to this method of enrolling, it changed my success rate at how easily I enrolled clients. I've taught this to every coach that I worked with. It takes a little bit of practice, but it's not hard.It's much easier than giving a free sample coaching session!We're going to get down into it in just a minute. This session is sponsored by my own free offer to you. DOWNLOAD your free copy of a cheat sheet that walks you through 10 Steps to Enroll More Clients.You'll find this cheat sheet really helpful and it also includes some of the secrets I'll share with you in this episode.Have you ever choked when it came time to tell a potential client your fees?This is where discovery sessions often go astray because you're shifting a conversation that's more connective with your potential client to suddenly trying to tell them what you charge and why it's worth it. Have you spent hours delivering your best sample sessions only to hear "thanks, but I can't afford you"?Those two problems are big for new coaches. You're not alone in that. I struggled mightily at this once upon a time. If you want to dramatically improve your enrollment into coaching programs, there's a different that inspires prospects to say YES and hire you. 3 Shifts to Enroll More ClientsThere are three shifts you can make right now that will ease the money conversation and the whole enrollment process in your discovery sessions.Shift from:          Over delivering in introductory or sample sessionShift to:               Having more effective enrollment conversations Shift from:          Stumbling into your pitch at the end of the session Shift to:               Being transparent from the get go that you're going to                             tell them about your program after a set of questions Shift from:          Timidly asking for the saleShift to:               Confidently owning your worthSomething clicks internally when you believe in yourself. It seems hard to do, but it is something you can control. A Powerful Mindset ShiftI'm sure you've heard how important it is in life — in business with your clients, with your friends and family — to stand in your power. This is something I've been challenged with in my life. So I've made a study of it. That's my teacher archetype coming in there. Everyone fears rejection when asking for significant fees. You start wondering, "who am I to think that I can help this client and why would they pay me well for coaching?" That thought form can take over your mind.Read how to make the mindset shift here.