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#209 IA e o papel humano no marketing com Rafael Martins do Share

EPISODE · Sep 15, 2025 · 30 MIN

#209 IA e o papel humano no marketing com Rafael Martins do Share

from Mídia Market Podcast · host Mídia Market

No novo episódio do Mídia Market Podcast recebemos Rafael Martins, CEO do Share, uma das principais empresas de educação para o mercado de comunicação no país.A conversa mergulha no impacto da inteligência artificial no futuro da mídia e do marketing, explorando desde a incorporação da IA em programas de capacitação até os riscos e armadilhas que a tecnologia pode trazer para o setor. Rafael compartilha sua visão sobre quais competências os profissionais precisam desenvolver para trabalhar em conjunto com ferramentas inteligentes, como líderes devem se preparar para gerir equipes que integram pessoas e tecnologia e quais áreas do mercado serão mais transformadas nos próximos cinco anos.O episódio também traz reflexões sobre os limites da automação e sobre as habilidades humanas que seguirão essenciais, mesmo em um cenário cada vez mais tecnológico.Links importantes:📢 Conheça o Share📢 Siga @operfildorafael no Instagram📢 Conecte-se com Rafael no LinkedIn📢  Newsletter Drops 📢  Podcast Growthaholic📢  Assine a Newsletter Rafa News

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#209 IA e o papel humano no marketing com Rafael Martins do Share

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