210: Bold, Creative B2B Marketing

Citing a recent virtual event she attended, CMO Latané Conant of 6sense truly believes that, for marketers, "The more things change, the more things stay the same." Now, a lot of things have changed: no more physical events, no more sales presentations, no more opportunities to bring clients together or close deals via in-person entertainment. So, what stays the same? In Latané's opinion, what doesn't change is the fact that, as always, marketers need to lead the charge with bold, creative marketing that works with changing circumstances to bring people together, create memorable experiences, and help get sales teams to close. For this bold episode, Latané shares how 6sense has captured demand via meaningful, community focused virtual events, why creativity is essential when marketing (especially if you're marketing to marketers), and how to use ABM effectively without wasting anybody's time.