285 - Dr. Andrew Ciccolini | Serenity Vet

This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Andrew Ciccolini from Serenity Vet, a new relief platform that uniquely combines a marketplace connecting veterinarians with employers and a business suite featuring financial planning tools for both. They discuss why relief work is growing, how Serenity Vet differentiates itself with features like the clinic profitability calculator and scheduling tools to prevent burnout, and AI-driven predictability for shift fulfillment.   Learn more about Serenity Vet. Dr. Andrew Ciccolini recommends "Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)" by Geoffrey A. Moore.