29. Throw Your Current Communications Plan Out the Window — Kathleen Souder

“The new norm is that we are in an unprecedented time and we need to create a communications plan that responds to the crisis that we are in. We are all having to go into crisis communications mode. Hit pause on your brand comms and start thinking of a new communication strategy that will take us through the near term.” With the coronavirus outbreak all of us are having to think through how we communicate internally and externally and Kathleen one of the co-founders from Mighty Ally brings us some great tips on how to do that. First we need to make sure that we are communicating clearly and frequently.  You almost have to over communicate internally so that we are all on the same page.  Get your team aligned or else you won’t be able to respond to anything. After that go externally and get as close as you can to your customers or clients.  Do empathy mapping.  Figure out what they need and how you can help. With regards to your communications no one expects polish with regards to production values, but your message should be thought through an on point. During this time we need to be telling stories to help reassure people by creating a sense of connection and motivation.  Times of constraint and challenge can actually motivate people to come up with creative innovations and solutions.  During this time we need to make the most of what we have. Referenced Links www.mightyally.org