3. Striking a Chord in the Events Industry: Marketing Strategies and Personal Growth

In this episode, we interviewed Jared Judge, Music Director of Extreme Strings Electric Violins. Let's hear from him:"Ever reminisce about a major life change that felt like jumping off a cliff? That's how my move from Milwaukee to Denver felt - leaving everything familiar behind for an unknown city. But it turned out to be a life-changing decision, thanks to the warm welcome I received from the Denver chapter of the National Association for Catering and Events (NACE). As the tables turn, I find myself on the other side of the interview table with Bryan Rossmanith from Ignite Experiences, sharing my journey in the events industry, from my humble beginnings in Milwaukee to my current work here in Denver.Electric violin, once a novelty, has now become a mainstream sensation, bringing an electrifying twist to the event scene. But like any other discipline, it's not enough to just be good at it - marketing and strategy are key in establishing yourself in the field. By driving traffic to a well-crafted marketing funnel and measuring your return on investment, you can take your skills to a broader audience. As part of NACE, I've found that digital marketing not only increases my visibility but also helps attract new members - a strategy that I'm currently implementing for the NACE Denver chapter. Working in the events industry, I've realized that no one succeeds alone. Building a stronger industry means creating opportunities for everyone involved, and increasing our membership is one way to lift us all up. By working together, Denver can become an appealing destination for events, propelling us onto the international stage. But it's not just about business growth, personal development plays a pivotal role too - learning to solve problems, adapting to change, and embracing new challenges is all part of the journey. So, get ready for an enlightening discussion, packed with insights from my personal experiences, the importance of mentoring, and the power of a unified event industry."