310: Exploring Compass Box Whisky's New Core Collection

In this new episode of the Bourbon Lens Podcast, we welcome Racheal Vaughan Jones, Marketing Director at Compass Box Whisky. Racheal shares her journey from working with global drinks brands like Ballantine's Scotch Whisky to helping shape the direction of Compass Box, one of the most innovative independent Scotch whisky makers in the world. As the driving force behind Compass Box's recent initiatives, including the launch of their new Core Collection and the Long Live Interesting campaign, Racheal provides an inside look at what makes this brand stand out in the crowded world of Scotch. We dive deep into the art of blending, the importance of storytelling in whiskey marketing, and the unique whiskies that Compass Box is known for. Learn more about Compass Box on their website:  compassboxwhisky.com Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.  We are thankful for your support over the last 6 years. We must give the biggest shoutout to our amazing community of Patreon supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X.  Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at [email protected]. Check out BourbonLens.com to find our blog posts, whiskey news, podcast archive, and whiskey reviews. Cheers,Scott and JakeBourbon Lens