311. Selling Pickaxes for the AI Gold Rush

We take a deeper look at Nvidia, a company that has — compared to software firms like OpenAI — flown under the radar for both investigative and critical analysis of AI. We discuss their meteoric rise and the monopolistic control they have over the hardware for artificial intelligence through their business for GPUs but also how they have solidified that control through the closed, proprietary CUDA system for AI development. We also get into the journalistic style of great man + myth making + ironic distance that structures how these powerful companies and their “visionary” leaders are covered by the media. Finally, we end with one word: Gooniverse. ••• How Jensen Huang’s Nvidia Is Powering the A.I. Revolution https://www.newyorker.com/magazine/2023/12/04/how-jensen-huangs-nvidia-is-powering-the-ai-revolution ••• How Nvidia Built a Competitive Moat Around A.I. Chips https://www.nytimes.com/2023/08/21/technology/nvidia-ai-chips-gpu.html ••• Nvidia’s $40bn takeover of UK chip designer Arm collapses https://amp.theguardian.com/business/2022/feb/08/nvidia-takeover-arm-collapses-softbank ••• SoftBank’s Masayoshi Son piles debt on to Silicon Valley mansion https://www.ft.com/content/1ea9c819-3019-47f6-b768-c92a0d06ecdf Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)