385 - A Really Different Way to Use Facebook Groups

Joe Kampert is one-half of the father and son team that founded Redwood Agency Group in Austin, Texas, where agents in all parts of the country service clients with all types of insurance needs. Joe joins the Stay Paid pals to talk about The Insurance Syndicate, a private Facebook Group that aims to disrupt the insurance industry. Members are engaged, and they're all about helping each other with full transparency about what works. Listen to Joe talk about how he's changing the face of the insurance industry by bringing insurance agents together; his attitude about failing when scaling a business, and why caring about people is never the wrong strategy; his thoughts about how you meet the needs of a diverse, online audience; and how he recruits agents and converts prospects by focusing on opportunities and not products. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Facebook Group: The Insurance Syndicate Website: redwoodagencygroup.com   0:00     Introduction 2:16     Joe's business bio 5:18     Challenges when scaling a business 7:05     Starting up The Insurance Syndicate 9:36     Using Facebook as a recruiting tool 10:20   Attracting followers with content 14:04   The value of moderators 15:54   Lead generation and asking for promotion 19:29   When recruiting, sell the opportunity 23:55   Advice for entrepreneurs who are struggling 26:43   Failure, consequences, and moving forward 32:02   Action Item