410 - A Sustainable Social Media Strategy for Agents (with Katie Day)

In speaking with Katie Day, today's Stay Paid guest, we were struck by her matter-of-fact approach to running her real estate business. Hers is an understated success story. Essentially, it is a tale of an entrepreneur who has built a business by adhering to fundamentally sound principles on a consistent basis. During her interview, she talks about two of these essentials: posting a variety of content to social media at a sustainable cadence, and maintaining consistently applied standards. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Katie on Instagram at movemetotx Katie's recommended books: White Collar Warrior: Lessons for Sales Professionals from America's Military Elite Exactly What to Say: Your Personal Guide to the Mastery of Magic Words We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 2:35     Katie's backstory 4:16     Growth on social media 6:01     Thoughts on cadence for posting to social media 7:08     Social media content buckets 9:16     From social media audience member to lead 11:36   Additional lead sources 13:18   Retaining experienced agents 16:11   What 2023 market holds for agents [Golden Nugget] 18:21   How Katie addresses agent accountability 22:00   Katie's favorite books 25:17   Action Item