65: Are You Solving a Big Enough Problem In Your Coaching Business?

This episode is part of the Coaching Business Checkup series. Show notes can be found at prosperouscoach.com/65.If you’re not attracting enough paying clients to sustain your business there could be several reasons why. The episodes in this series are designed to help you isolate what needs attention.But don’t let these errors move you to give up on your coaching business unless you’re truly done with the dream of being a successful coach and helping loads of people with your unique talents.To Succeed You Have to Be Willing to Flail and Fail A BitI encourage you to be willing to make mistakes and realize they don’t define the possibility of your future success.Jumping out there without strategy is a time honored mistake. Nearly everyone makes these mistakes if they are willing to risk success.On the other side of this is the person who does not risk anything and misses out on the chance to learn from their mistakes. And those are the folks who may regret staying in the safety zone.The Big Thing Holding You Back From Financial Success As A CoachFor this episode, I’m going to dig into the most common problem that holds coaches back from attracting enough clients and earning well:  There’s not enough people inspired to invest in your services.You are no doubt talented, capable and truly effective as a coach. But that goes wasted if you can’t attract the attention of your audience and inspire them to invest.What can you do about that?Well, so many things! For now I’m focusing on one.Let’s say you have chosen a target audience and they are SEEKERS — people who do invest out their own pocket to grow personally and professionally.The next thing you do is to define your niche, right?And this is the place where you might be inclined to totally wimp out. I did when I started.It’s partly because fresh out of coaching training there’s still this glow about the value of coaching that can blind you to effective ways to attract paying clients. Have you romanticized the notion of coaching that you believe people know they want it?Most people don’t think about coaching as a solutions. That’s why coaching is a hard sell.So, at this starry-eyed moment in time instead of niching down, you niche widely or niche weakly.Niching wide is choosing a broad coaching audience and naming an overarching abstract outcome. I help women create a more fulfilling life. OR I help business owners become successful.Another way to wimp out in your niche is to simply identify your track. I’m a career coach. I’m a leadership coach. I’m a life coach.I’ve seen many coaches list all or several coaching tracks on their websites. The lack of specialty does just the opposite of what the coach hoped — it turns potential clients away because they see a lack of commitment and focus.And example of niching weakly is focusing on coaching topics as the specialty.I’m a confidence coach. I’m an empowerment coach. I help you breakthrough limiting beliefs.I don’t think people wake up in the middle of the night and say to themselves ... you know what I need? I need a coach to help me breakthrough limiting beliefs.If you want help identifying your audience’s big problem reach out at: https://prosperouscoach.com/strategy