#71 - When The Going Gets Tough, The Tough Get Going Ft. Elise Balsillie

In this episode, Bruce and Peter sit down with Elise Balsillie from Thrive to explore how small businesses can navigate challenging economic conditions while still growing.Drawing on insights from thousands of businesses across Australia and New Zealand, Elise shares practical strategies around time management, customer experience, marketing, and embracing technology without overwhelm.The conversation covers everything from digital transformation and AI to customer relationships, reviews, and why the businesses that succeed in tough times are the ones that continue to invest and adapt.The Meaning Business Podcast is your go-to show for insights on buying, growing and selling businesses.Hosted by business advisors Bruce Coudrey and Peter Spinda, each episode explores real-world strategies, lessons and opportunities to help business owners and entrepreneurs succeed.If you’re thinking about buying, selling or growing a business, the team at Benchmark Business Sales & Advisory can help guide you through the process.🌐 Learn more:https://linktr.ee/meaningbusinesspodcasthttps://benchmarkbusinessadvisory.com.au/meaning-business-podcast/