AI, PR & Storytelling: Brand Building in a AI-Dominated World

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In today's episode, we're diving into the critical world of corporate communications, brand awareness, and crisis management in an AI-dominated era. Our guest, Adnan Bashir, Senior Manager of Global Corporate Communications at Hansen Technologies, shares his expertise in leveraging digital media, navigating crisis communications, and using AI to amplify storytelling while maintaining authenticity.Adnan brings extensive experience from global corporate communications, including C-Suite advisory and a leadership role at the Canadian Public Relations Society. Today, we'll discuss the evolving landscape of branding, using AI in PR, managing crises in a digital-first world, and building brand awareness through digital media.Key Highlights:The Evolving Landscape of Marketing & Branding for Entrepreneurs: Adnan discusses Hansen Technologies’ success in audience growth through employee-focused content. AI and Communications: Adnan shares how SMEs can use AI for storytelling while keeping authenticity intact. Effective Crisis Communications in a Social Media and AI-Dominated World: Key steps for responding to crises in today’s digital environment. Leveraging Digital Media for Brand Awareness: Effective strategies for Canadian SMEs to use social platforms for real results. Leadership, Recognition & Global Impact in Communications: Adnan reflects on his global experience and his outlook on Canadian companies building international brands.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.