Avoiding Long Sentences

from Dragoman Transcreation · host UMIT OZAYDIN

Writing long sentences will alienate your readers and would even cost you your customers. Try to shorten your sentences whenever possible: Long: The company will invest $2billion in a new semi-conductor manufacturing plant in San Jose, California, which will have living quarters for engineers, a school, a swimming pool and a recreation center. Better: The company will invest $2billion in a new semi-conductor manufacturing plant in San Jose, California. The plant will have living quarters for engineers, […]Become a supporter of this podcast: https://www.spreaker.com/podcast/dragoman-transcreation--4083088/support.

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Founded in Transcreation 💫 Delfina Morganti Hernández Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃

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