Beyond the Click: Using Data-Driven Strategy to Drive Real Revenue

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we’ll dive into how to move away from “marketing guesswork” and build systems that actually drive revenue. In 2026, impressions and vanity metrics aren't enough—businesses need a performance-driven strategy that understands margins, customer journeys, and long-term positioning. Joining us today is Neeraj Kathuria, founder of Elegant Marketing. With over a decade of experience, Neeraj helps businesses in the automotive, jewelry, and professional services sectors scale through results-focused digital marketing. From starting as a solo entrepreneur to leading a high-performing team, Neeraj is an expert in data-driven advertising and scaling operations. Key Highlights Marketing Waste: Why businesses waste money on ads and how to avoid it.   Scaling Success: The mindset shift needed to move from six to seven figures.   Industry Insights: How mortgage experience influences marketing strategy.   Programmatic Advertising: How analytics are changing local business customer acquisition.   Leadership Alignment: How digital agency leadership focuses on long-term results. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA Google: https://www.google.ca/ A1 Global College: https://a1globalcollege.ca/ ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.