Bobbie x Kim Chappell: Building a Mission-Aligned Brand

Kim Chappell knows firsthand that infant feeding is a journey. Bobbie’s mission is to unapologetically support parents — whether breastfeeding, bottle-feeding, or both — by normalizing the feeding experience and raising the nutritional standards. Hear how Kim helped build a brand centered on the parent experience through a mission-aligned team, thoughtful partnerships, and customer belovedness, all while keeping parenthood at its heart.Key Takeaways:Bobbie’s mission-aligned, mom-led team inspires creativity, passion, and a deep connection to both the product and the customer journey.Kim’s experiences in journalism and motherhood equip her to tell the stories of feeding parents and build a brand that fosters emotional connection.We explore how Bobbie’s commitment to authenticity keeps customers at the center of its campaigns and attracts partnerships with figures like Meghan Trainor and Naomi Osaka.