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Bruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework

EPISODE · Feb 15, 2018 · 36 MIN

Bruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework

from Marketing Vanguard

Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares his take on the CMO Role, what he sees as the key success criteria, how to build influence, the new 4 C's of Marketing, the challenges between finance and marketing and how to define a CMO Plus! Hosted on Acast. See acast.com/privacy for more information.

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Bruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework

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