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Marketing Vanguard

Marketing Vanguard

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Marketing Vanguard is a business podcast hosted by Adweek. It has 367 episodes, with the latest published April 2026.

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

business ·en ·367 episodes

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1

Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale

2

The Art of Making Fintech Cool with Catherine Ferdon of Coinbase

3

How Atlanta Became the Hub of Marketing in the US ft. Alex Gonzalez

4

John Brockelman’s Unconventional Playbook for Financial Marketing Success

5

Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.

6

How Archer Roose Is Flipping the Wine Industry on Its Head with CMO, Conley Downing

7

Disrupting the Marketing Landscape with Purpose with Sarah Leinberger of Yoobi

8

Acing Brand Experience with Nic Brandenberger, CMO, Mammut Sports Group AG, at the World Economic Forum Event

9

Successfully Using AI in Business with ClearPrompt CEO, Karin Timpone, at the World Economic Forum Event

10

Brandweek 2025: Build-A-Bear’s CEO, Sharon Price John on Claiming Your Place, Being a CEO and More

11

CMO Relevance Secrets with Sumit Virmani at the World Economic Forum Event

12

Workday CMO, Emma Chalwin, Discussing the AI Era - World Economic Forum Event

13

How Rachel Thornton is Making Marketers 10x More Powerful at Adobe - World Economic Forum Event

14

How Microsoft’s Bonnie Pelosi Uses AI to Lead at the Edge of Innovation - World Economic Forum Event

15

Salesforce CMO, Ariel Kelman's 25-Year Playbook for Marketing at Scale

16

The Proven Playbook for Cultural Relevance at Georgia-Pacific with Laura Knebusch

17

How to Become a SUCCESSFUL Challenger Brand ft. BodyArmor and Tom Gargiulo

18

When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser

19

What Keeps iFit Ahead of the Curve? Kirsten Spittel-Sloan’s Personalization Secret

20

Therabody’s CMO on Why Every Brand MUST Have a Differentiating Asset

21

Building the Most Agile, Adaptable and Resilient Marketing Team: The Jennie Weber Way

22

Marketing as a Profit Center featuring Llibert Argerich

23

How Experiential Marketing Uncovers Hidden Profits ft. Kristen Lauria

24

How Infosys’ CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair

25

Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand

26

Thinking Human: Doug Zarkin on the Real Equation Behind Brand Value

27

How Feast & Fettle's Alon Rivel is Building a Regional Food Empire

28

Transforming Heritage Retail Brands from JCPenney to Brooks Brothers with Marisa Thalberg

29

Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz

30

Building Authentic Marketing in Baby Tech with Elizabeth Teran of Owlet

31

From Heritage to Innovation: Building a Global Energy Brand with Francis Perrin, Chief Brand and Sustainability Officer of Rehlko

32

Building the Future of Marketing Leadership: Insights from Marketing Vanguard's Founding Members

33

Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom

34

ADWEEK x MiniMBA Brings Mark Ritson’s Masterclass to U.S. Marketers

35

The Future of Play in a Digital World: Insights from Jason Bunge, CMO of Hasbro

36

Community Intelligence and the Future of Reddit Marketing: Insights from Roxy Young, CMO of Reddit

37

Innovation or Die: How Pepsi's Mark Kirkham Masters the Duality of Marketing

38

AI as Your Creative Detective: Emily Ketchen on Leading Marketing in the Intelligence Era

39

How Hilton Democratized Creativity Through AI—Breaking Down Barriers with Mark Weinstein

40

From Barbie to Building Sets: How Mattel's CBO Transforms Legacy Brands Through Bold Storytelling with Lisa McKnight

41

Culture, Commerce & Community: How BET Transformed from Media Company to Movement with Kimberly Paige

42

Purpose-Driven CMO: How Dara Treseder Transformed Autodesk's Brand Strategy

43

Building 200-Year Old Brands in a 24-Hour World: AG1's Marketing Revolution with Paulie Dery

44

Why B2B Marketing Needs a Human Revolution—EY CMO John Rudaizky Reveals Why

45

Creating Unified Experiences in Gaming: Jennifer Weissman on PENN Entertainment’s Strategy

46

Engineering the Future of Marketing: Esi Eggleston Bracey’s Unilever Playbook

47

Truth Over Trend: Christie Sclater on Clinique's Mission

48

Beyond Hardware: How Lenovo's Marketing Team Drives Tech Innovation with AI

49

Why 60% of Power Solutions Fail—And How Generac Dominates the Category with Amanda Teder, CMO of Generac Power Systems

50

Immersive Technologies and the Future of Marketing: Insights from Karina Kogan, CMO of Infinite Reality

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