BUSINESS MAVERICK #48 Alexandra Asseily - Founder and Executive Chairman State

Alexander Asseily is the founder and Executive Chairman of State. State is a global opinion network that enables any publisher site to give its visitors a light-touch and expressive way to share opinions that can be instantly networked and aggregated for deeper social engagement and insights. Alexander is the co-founder of consumer technology company and industry-leading mobile lifestyle wearables company Jawbone, serving as Jawbone’s CEO through 2007 and as Executive Chairman until January 2015. In 2013 he co-founded Chiaro Technology, the women’s technology company behind the award-winning pelvic exercise tracker Elvie launched in 2015. Alexander grew up in Beirut and London before receiving his BSc in Product Design and MSc in Mechanical Engineering from Stanford University. He is an investor and advisor to a number of startup companies and charities in the USA and Europe, and in 2015 was appointed to sit on the Council of Google’s Digital News Initiative Fund.