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Deepdive: Symbolkraft von Marken

EPISODE · Feb 17, 2021 · 51 MIN

Deepdive: Symbolkraft von Marken

from Sweetspot Podcast · host Sweetspot Studio, Marc Suess

Erfolgreiche Marken haben immer eine symbolische Kraft: sie stehen für bestimmte Werte, Qualitäten oder einen Lifestyle, der mit dem Publikum resoniert. Das beginnt bei Name oder Logo und reicht bis in die Erfahrungen, die man als Kunde persönlich macht. In diesem Deepdive bekommst du Inspiration und Impulse, wie du als Unternehmerin, Kreativer oder Personenmarke die Kraft von Symbolen für dich nutzen kannst.

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Deepdive: Symbolkraft von Marken

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