The Truth About Branding Most People Ignore

In this episode, we sit down with Brian, founder of Bigger Creative. A Brooklyn-based branding and design studio focused on sustainable design and real business impact.With over 20 years of experience working with major platforms like New York Fashion Week, SXSW, and CES, Brian shares what most business owners get wrong about branding—and how to actually stand out.We talk about:Why your brand is NOT about youThe importance of understanding your audience firstThe difference between design vs real brandingSustainable design and business strategyAI vs human creativity in today’s worldWhy cheap design costs more in the long runBuilding a business from scratch vs working with established brandsIf you’re building a brand or business, this episode will change how you think about it.📍 Brooklyn, NYC – Bigger Creative