When the Internet Has an Opinion — Ep 71

When a podcast clip goes semi-viral on Instagram, the comments tell you more about how the public sees business owners than any survey ever could.In Ep 71, Matt and Charlie unpack the fallout from a reel asking what businesses would do if minimum wage jumped overnight to £15 an hour — 20,000 views, 100+ comments, and a real-time look at the gap between operator reality and online opinion.They get into why so many people think SMEs are interchangeable with multinationals, the rising cost stack founders are absorbing quietly, and what the backlash says about respect (or lack of it) for the people taking the risk.Along the way, they talk about social media as a double-edged sword for SMEs — when your following gets bigger than your business, when "looking busy" online costs you support, and why most of us still aren't consistent enough with it.Takeaways:📱 What a semi-viral reel exposes about how the public sees business owners💷 Why an overnight 18% wage jump isn't the same conversation as fair pay🧾 The cost stack founders absorb that nobody outside business sees🪞 When your social presence over-eggs the reality of the business🎯 Why consistency on content beats clever every single timeFollow Matt:📸 Instagram - https://www.instagram.com/mrmattholland/👨‍💻 LinkedIn - https://www.linkedin.com/in/mrmattholland/📱 TikTok - https://www.tiktok.com/@mrmattholland❌ X - https://x.com/mrmattholland1Follow Charlie:📸 Instagram - https://www.instagram.com/theworkwearexpert👨‍💻 LinkedIn - https://www.linkedin.com/in/charlie-smith-1a55295b/