Driving Revenue: Why PMMs should move away from leads

Timestamps: 00:55 - How PMMs should drive revenue 05:46 - The focus on leads vs. the focus on revenue 08:18 - How to make sure PMMs drive revenue 10:45 - Why stakeholders don't understand the impact of messaging 16:16 - Balancing strategic projects wi...

Episode 6 of the We're Not Marketers podcast, hosted by Gabriel Bujold, Eric Holland, Zach Roberts, titled "Driving Revenue: Why PMMs should move away from leads" was published on January 11, 2024 and runs 40 minutes.

January 11, 2024 ·40m · We're Not Marketers

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Episode Description

Timestamps:

00:55 - How PMMs should drive revenue

05:46 - The focus on leads vs. the focus on revenue

08:18 - How to make sure PMMs drive revenue

10:45 - Why stakeholders don't understand the impact of messaging

16:16 - Balancing strategic projects with tactics as a PMM

22:46 - How to manage ongoing requests

27:38 - How to enforce a research phase on strategic projects

31:50 - How to help change priorities internally

35:46 - What to do if you're doing more lead gen than revenue capture?

Show notes:

Olivine and Winter - B2B Messaging Course

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