Dusty Wants to Talk About Genericization

Send us Fan MailWhat do you say when you want someone to search for something on the internet? Google it. Right? Well that is just the kind of phenomenon that Dusty wants to talk about today. The proper term is genericization but what it boils down to is when a brand name becomes so recognizable that it is indistinguishable to the product itself. Some of these names might just change the way you look at certain products. From Thermos to Chapstick, the guys will go over some of these with the kinds of observations that only they can provide. Oh yeah! Also the Chiefs won the Super Bowl again. No big deal.