E130 – Superman on Making Sales and Marketing with WordPress Easy (Gregory Karelitz, HubSpot)

It's another refresher of a past episode with Gregory Karelitz, Global Manager of HubSpot for Startups. HubSpot is a growth platform that lets your entire company to work together — from marketing, to sales, to customer service.    Joe and Gregory explore how HubSpot provides quality integrations towards keeping a solid customer base, solutions the new plugin solves for end-user experience, and the importance of web page functionality.   Episode Resources Hubspot Website Hubspot Twitter Greg Karelitz is on Twitter HubSpot WordPress Plugin Leave an iTunes review or binge-watch past episodes Send questions to [email protected] for the next Q&A pod Visit the WPMRR website   What to Listen For: 00:00 Intro 02:49 Welcome to the pod, Gregory Karelitz! 04:35 Working at HubSpot for six years 06:10 How global partnerships work 08:23 A look into the HubSpot's integration build-out 12:57 The complexity of disconnected tools 15:28 Sponsorship of global WordCamps 18:06 Gregory's early days in the WordPress space 21:18 Did you have a marketing strategy? 23:48 The transition into the HubSpot community 28:25 Optimizing your business growth with the right features and functions 34:36 Innovation towards pushing for mobile-friendly websites 37:55 The relationship between sales, marketing, and customer service