E6- 7 Steps To Fix Your Marketing Forever

Episode 6 of the Behind The Osteopath podcast, hosted by Alan Zaia M.Ost, titled "E6- 7 Steps To Fix Your Marketing Forever" was published on September 29, 2023 and runs 29 minutes.

September 29, 2023 ·29m · Behind The Osteopath

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Summary

Donald Miller's "Building A StoryBrand" is the fourth book that makes it into my list of the best 10 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath. Talking about osteopathy the way we currently do will continue to keep osteopathy in the shadows of chiropractors, physiotherapists and other manual therapists because we can’t do one simple thing: Provide a crystal clear explanation about what we do in a way that makes people listen. Building a StoryBrand solves this problem using the most beloved form of connection in human history - through the art of story telling. Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career. Recommend a guest or book: [email protected] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Episode Description

Donald Miller's "Building A StoryBrand" is the fourth book that makes it into my list of the best 10 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath.

Talking about osteopathy the way we currently do will continue to keep osteopathy in the shadows of chiropractors, physiotherapists and other manual therapists because we can’t do one simple thing: Provide a crystal clear explanation about what we do in a way that makes people listen. Building a StoryBrand solves this problem using the most beloved form of connection in human history - through the art of story telling.

Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.

Recommend a guest or book: [email protected]

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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