Embedded Economy: Why Every Brand is Offering Insurance

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how insurance is evolving from a standalone product into a seamless, embedded experience within everyday customer journeys. Joining us is Derek Szeto, co-founder and CEO of Walnut Insurance. A seasoned entrepreneur, Derek shares how embedded insurance is transforming how businesses deliver value and build trust at scale. Key Highlights Understanding Embedded Insurance: Derek explains how insurance is integrated directly into products and services. Why Brands Offer Insurance: Derek shares why companies are adding protection as part of their customer experience. AI and Industry Shift: Derek discusses how AI is reshaping insurance and broader business adoption. Scaling Strategic Partnerships: Derek highlights lessons from working with major enterprise partners. Supporting SMEs: Derek outlines how embedded insurance is simplifying coverage for small businesses. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.