Ep 203: AKNF - 19 Point Audit on Traffic and Creative with Pilothouse's Liam, Evan, and Kyle

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Liam who's building out Pilothouse's DTC Audit product. Get a Pilothouse Audit ➝ https://pilothouse.co/contact-us We got Liam and Evan to share the 21 points that Pilothouse looks at every time they launch client, or perform a traffic and creative audit for a brand. Listen in to hear the full structure, plus lots of best practices around Incrementality Facebook Attribution & Cross-referencing with Google Analytics UTMs audit Naming Convention Hacks Pixel & CAPI Implementation Shopify Efficiency Mapping Pilot Testing & Discovering Angles Annualized testing Strategy Audience Matrix Testing Leveraging Owned Audiences Comment Moderation Prospecting & Retargeting Ecosystem TOF/MOF/BOF Audiences & Exclusions Consolidated Scale VS. Testing Campaigns Budget Management - Vertical And Horizontal Scale Leveraging Dynamic Ads Influencer Dark Posting & Whitelisting Stay tuned for Part 2 of the Pilothouse Audit series when we discuss everything that goes into a CRO and Customer Experience Audit. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video