Ep 65: The Art and Science of Dentistry: Balancing Cosmetic and Restorative Care

Naomi Goldman, a seasoned aesthetic dentist with a deep familial connection to the profession, has become a prominent figure in the field through her innovative approach to patient loyalty and practice growth. Having taken over her father's practice in 2014, Naomi has successfully transitioned the practice to a fee-for-service model, emphasizing the importance of building strong patient relationships and offering exceptional customer service. She believes that creating a comfortable, spa-like environment and utilizing advanced technologies such as 3D scans and soft tissue lasers not only enhances patient experiences but also sets her practice apart from competitors. Through strategic marketing on Instagram and investing in her team, Naomi has doubled her patient base, illustrating her commitment to fostering a collaborative environment and ensuring sustained practice growth.   Here’s what to expect this episode: Transitioning from in-network insurance to fee-for-service requires focus on patient retention and technology investments. Building trust, offering customized experiences, and excellent customer service are key to retaining patients during the transition. Marketing on platforms like Instagram attracts cosmetic-focused patients and aids in the transition to fee-for-service model. Utilizing Instagram, thank you cards, and valuable information contributes significantly to practice growth. Elevating patient experience through consultations, new patient gifts, and comfort menus is crucial for setting the practice apart. Incorporating soft tissue laser applications during hygiene visits improves patient experience by reducing inflammation and bleeding. Investing in staff through bonuses, goal setting, and profit-sharing is essential for practice growth and success.   Connect with Naomi Goldman: https://www.linkedin.com/in/naomi-goldman-5216018a/  URL:  https://www.levygoldmandentistry.com/   Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices