Ep43 - James Nolan Strategy - Moving Beyond Strength Maintenance in Training

In this episode of Performance Strategies and Stumbles, I sit down with James Nolan to explore how we should rethink in-season strength and power development, particularly in rugby. Too often, in-season training is framed as “maintenance.” In this conversation, James challenges that concept — arguing that if we’re not continuing to develop athletes, we may actually be doing them a disservice. Drawing on his experience in elite rugby environments, James shares how to approach in-season training with intent, structuring programmes around clear goals, and ensuring athletes continue to adapt despite the demands of competition. We discuss how to build training blocks across the season, how to balance intensity and volume within sessions, and why individualisation and communication across staff are essential for effective delivery. James also introduces the idea of using storytelling as a coaching tool, helping athletes better understand and buy into training, and explains how viewing the season as a series of “chapters” can help coaches plan more effectively. Ultimately, this episode is about shifting from simply maintaining performance to continually developing athletes within the constraints of competition. 🚀 Collaborate Sports Mentorship Programmes If this episode has challenged your thinking around programme design, in-season training, and athlete development, our Collaborate Sports performance mentorship programmes are designed to support that journey. 👉 Explore all mentorship programmes HERE: This episode is supported by the International Universities Strength and Conditioning Association (IUSCA). IUSCA are hosting the International Conference on Strength and Conditioning 2026 at Leeds Beckett University on Friday 5th June 2026, bringing together leading practitioners and researchers from across the world. Details HERE.