Episode 53: Kasper Sierslev, Zite

Get ready for an insightful episode with Stefanie as we dive into the world of in-house marketing with Kasper Sierslev, author of the now published book IN-CREDIBLE: Under the Hood of In-House Creativity. Discover how to build effective teams and harness creativity to take your brand to the next level. Tune in and learn how to stay ahead in the ever-evolving marketing landscape!About Kasper Sierslev: Kasper is the Chief Commercial and Creative Officer of Zite and author of Moving In-House and Win-Win-House - two bestsellers about in-house marketing. His new book IN-CREDIBLE about in-house creativity is available now. With a background that includes overseeing global campaigns for one of the world’s largest shipping companies, Kasper brings a unique perspective on in-house marketing and creative strategy. He shares his insights on building effective in-house teams and the evolving role of creativity within companies that want more direct control over their brand and messaging.About Zite: Zite analyzes, designs, implements and runs efficient in-house agencies.Discover more at zite.agency