The Digital Marketeer

Brittany Lo, Founder and CEO of Beautini and Beia Beauty, joins host Stefanie Beach to share her journey from a second-grade dream to building two successful beauty brands. She opens up about turning down L'Oréal to bet on herself, using the pandemic to launch Beia; a clean, functional body care line solving the "unsexy" confidence concerns real women face. And the pivots, customer conversations, and hard lessons that shaped the brand into what it is today.About Brittany Lo: Brittany Lo is a beauty entrepreneur and Founder & CEO of Beautini and Beia. With a background in marketing at brands like L'Oreal USA, Redken, and Sony Music Entertainment, and a B.S. from Babson College, Brittany has built a beauty empire that has been featured in People Magazine, The New York Times, and BRIDES, while collaborating with brands including Sephora, Amore Pacific, and American Express.About Beia: Beia is lifestyle skincare to keep you clean and confident throughout the day. We offer gentle, multipurpose solutions to insecurities such as KP, ingrown hairs, and body blemishes, that women often feel they just have to live with. Our fragrance-free formulas deliver real results without irritation, while seamlessly fitting into an on-the-go lifestyle and improving your daily routine.Discover more at beiabeauty.com

What does it take to compete against retail giants when you're a small brand with a massive mission? Sarah Leinberger, Head of Marketing at Yoobi, the school supply brand that donates one item to a child in need for every product sold, pulls back the curtain on how her lean team punches above its weight. From blockbuster licensing deals with Harry Potter, Barbie, and Star Wars, to using AI to move from insight to idea faster than the competition, Sarah shares the systems, strategies, and leadership philosophy driving one of retail's most purpose-driven brands forward. This one will leave you thinking differently about what a small but mighty team can really do.About Sarah Leinberger: Sarah Leinberger is a marketing leader known for her positivity, energy, and ability to turn vision into action. With a uniquely diverse background spanning brand marketing, merchandising, communications, and large-scale transformation at General Mills and Target, she brings a rare blend of creativity, purpose, and commercial impact to everything she builds. As Head of Marketing at Yoobi, she's strengthening the brand's foundations, driving cultural relevance, and keeping the brand's powerful give-back mission at the center of it all, while fostering insight-led innovation and building stronger retail and licensing partnerships. At the heart of her leadership is a deep commitment to building teams where people feel empowered, supported, and inspired to do their best work.About Yoobi: Yoobi is a bright, colorful, and joyful school supplies and stationery brand built on a buy one, give one model that supports classrooms in need across the United States.Discover more at yoobi.comThis episode has been brought to you by POSSIBLEPOSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action.April 27–29, 2026Fontainebleau & Eden Roc | Miami BeachGet 30% off your POSSIBLE ticketsUse Code: MARP000054XUFRegister here: https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF

Episode 95: No Hype, Just Results with Oleg KorenfeldOleg Kornfeld (CTO at CMI Media Group) cuts through AI hype in healthcare marketing where treatments meet strict regulations. He reveals how their "Dandelion AI" bot slashed campaign setup time in half with zero errors in three years, why you should automate before touching generative AI, and how normalized data drives 41% performance lifts. Plus: why AI isn't magic, agentic execution is just rebranded digital twins, and CTV is healthcare's next frontier. This will change how you think about AI and healthcare marketing.About Oleg Korenfeld: Oleg brings 20+ years in marketing data and tech, driving transformational innovation. He will continue disruptive media innovation and implement global tech best practices.About CMI Media Group: CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. Discover more at cmimediagroup.comThis episode has been brought to you by POSSIBLEPOSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action.April 27–29, 2026Fontainebleau & Eden Roc | Miami BeachGet 30% off your POSSIBLE ticketsUse Code: MARP000054XUFRegister here: https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF

Zander Brumbaugh, CEO of Gamebeast, went from making Roblox games at 12 to building a data platform serving bedroom developers, Netflix, and the US Pentagon. He breaks down the RTrack acquisition that unlocked intelligence no one else had, why their real-time feedback loop crushes competitors, and how AI agents will soon act like product managers inside dashboards. Plus: why everyone is a gamer now and why the same tech optimizing indie games is running DOD war simulations. Gaming just became the most misunderstood business opportunity. This proves it.About Zander Brumbaugh: Zander Brumbaugh is the founder and CEO of Gamebeast, a live-ops and data insights platform for the user-generated content space. He has been a creator on "Roblox" since 2014. Zander’s titles have accumulated more than 500 million play sessions and earned millions in revenue. He enrolled at the University of Washington at just 17 years old and eventually taught an accredited course titled CSE 390G: Coding in Video Game Development, focusing on using the "Roblox" engine to create games. He also authored a book called "Coding Roblox Games Made Easy" at 18 years old, which was the #1 game programming book on Amazon at the time. Zander was named to Forbes 30 Under 30 List in 2025.About Gamebeast: Gamebeast specializes in providing real-time analytics and tools for user engagement, allowing developers to make data-driven decisions to enhance their games. From the Gamebeast dashboard, developers can automatically detect player pain points and make live updates to their experience. By making adjustments that are seamless to their users, the experience is optimized for engagement - creating a boost in developer revenue.Discover more at gamebeast.ggThis episode has been brought to you by POSSIBLEPOSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action.April 27–29, 2026Fontainebleau & Eden Roc | Miami BeachGet 30% off your POSSIBLE ticketsUse Code: MARP000054XUFRegister here: https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. The incredible Shelley Zalis (CEO of The Female Quotient) launched the Girls’ Lounge in a Four Seasons bedroom with 50 women and turned it into a 7.5-million-member global movement. She reveals why she refused $250K in funding to keep the name at Davos, how she rewrote workplace rules by leaving at 5 p.m. without apology while raising three kids, and why empathy and compassion are the most critical leadership skills today. Plus: the moment she ripped her hair out of a ponytail in front of a legend in a purple leather suit and stopped apologizing for being a woman. If you've ever waited for permission to be yourself, this will light a fire.About Shelley Zalis: Shelley Zalis, CEO and Founder, of The Female Quotient (The FQ), and widely known as the “Chief Troublemaker”, is a trailblazing entrepreneur and global advocate for creating workplaces that work for everyone. She is redefining leadership and driving change across industries. Under Zalis’s leadership, The FQ has grown into a leading media and events company with the largest global community of women in business, connecting over 7 million professionals across 30 industries in more than 100 countries. The organization produces premium events, editorial, and social content that connect top brands with influential leaders worldwide. Renowned for The FQ LoungeTM, immersive spaces at industry conferences and cultural events, including the World Economic Forum in Davos, Cannes Lions, CES, and the Super Bowl, Zalis has created platforms where leaders convene to share ideas, spark action, and foster workplaces where everyone has the opportunity to succeed. Previously, Zalis transformed the market research sector by founding Online Testing Exchange (OTX), which she later sold to Ipsos. She also co-created #SeeHer, an initiative promoting accurate portrayals of women and girls in media. A sought-after thought leader, Zalis is a LinkedIn Top 20 Most Influential Voice and a contributor to TIME, Forbes, and IMD. Her accolades include the Matrix Award, Industry Legend Award, Mosaic Award, EY Entrepreneur of the Year, and a spot on the Global Leaders 50 List. In 2024, The Female Quotient was named one of Fast Company’s Brands That Matter. Through bold leadership and innovative action, Zalis is creating a new blueprint for workplace transformation.About The Female Quotient: The Female Quotient (The FQ) is a leading experience, media and advisory company and home to the largest global community of women in business, connecting more than 7 million professionals across 30 industries. Dedicated to redefining leadership and driving visibility for women, The FQ produces premium events and social-first content that unite top brands with influential leaders worldwide. Known for its signature FQ Lounge™, immersive spaces at major conferences and cultural events, The FQ creates experiences online and in-person that help women succeed at work and in life. Through bold conversations, dynamic content and thought-leadership, The FQ is inspiring a future of work that works for everyone. Discover more at thefemalequotient.com This episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.Website: https://www.equativ.com/LinkedIn: https://www.linkedin.com/company/equativ/Instagram: https://www.instagram.com/equativ__/YouTube: https://www.youtube.com/@equativ

Episode 92: Inside the Black Box with Shi ShiPart of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Shi Shi, Head of Data Science & ML at Equativ, debunks the myth that AI manipulates consumers; it's actually filtering out irrelevant ads. She breaks down data science vs. machine learning, explains why AI doesn’t have to be a black box, and highlights a startling stat: by 2028, 12% of U.S. energy may power AI. She also discusses fixing ad redundancy, her leap from corporate to startup life, and why owning your expertise matters, especially in unequal environments.About Shi Shi: Shi Shi is the Head of Data Science & Machine Learning Engineering at Equativ, where she leads the development and application of advanced data science and AI-driven solutions that power smarter, more inclusive programmatic advertising. With a background in statistics, data science, and leadership, she champions culturally intelligent, privacy-first AI—bringing human context and ethical insight to the forefront of machine learning systems.This episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.Website: https://www.equativ.com/LinkedIn: https://www.linkedin.com/company/equativ/Instagram: https://www.instagram.com/equativ__/YouTube: https://www.youtube.com/@equativ

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Rhonda Hiatt (Global CEO of M+C Saatchi Consulting) reveals why chasing trends is killing brands and how "Cultural Power" wins instead. She breaks down how to spot fads versus real cultural shifts, why not every brand needs a social purpose, and how to authentically connect with invisible demographics like the powerful 50+ female audience using the Cultural Power Index. Stop chasing trends that backfire—this is your framework for staying relevant without abandoning your core identity.About Rhonda Hiatt: Rhonda Hiatt is an executive leader with 20+ years of global consulting experience. As the Global CEO of M+C Saatchi Consulting, Rhonda leads the strategic direction, operational management and client partnerships that drive commercial impact. Rhonda has a deep expertise that continues to grow the network’s brand experience, retail innovation officer, especially delivering growth strategies for clients including McDonald’s, Applebee’s, Toyota, Lexus, Nike, Fruit of the Loom, Ashley Furniture, Google, and more. Prior to M+C Saatchi, Rhonda was Executive Director, Brand Strategy; Analytics at Interbrand, where she focused on retail and CPG clients. Rhonda has been recognized in Design Retail’s 40 Under 40 for her contributions to the retail industry and has been honored as one of Consulting Magazine’s Top Consultants for Excellence in Client Services. She is a member of Chief, a private network focused on connecting and supporting women executive leaders. Rhonda is also a member of PTTOW!, an invite-only community for today’s most creative and inspiring CEOs, CMOs, and icons from 70 major industries, which are shaping our culture.About M+C Saatchi Consulting: M+C Saatchi Group is a global creative solutions company and the world’s largest independent creative network, across 6 regions and 23 countries. We are creators and curators of Cultural Power. Cultural Power is the advantage we create for our clients, helping them harness cultural forces to fuel desire, drive demand and deliver brand growth. At M+C Saatchi Consulting, we don’t just react to change—we create it. Our Experience, Technology; Consulting experts partner with brands to navigate complexity, harness data, and build meaningful connections that drive business growth. Through audience intelligence, cutting-edge customer experiences, and bold strategic innovation, we turn insight into impact and brands into cultural forces.Discover more at mcsaatchiconsulting.comThis episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.Website: https://www.equativ.com/LinkedIn: https://www.linkedin.com/company/equativ/Instagram: https://www.instagram.com/equativ__/YouTube: https://www.youtube.com/@equativ

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. In this episode, Stefanie Beach sits down with Jessica Silva, COO of the Americas at Screenverse, to explore how programmatic digital out-of-home advertising is evolving far beyond the billboard. Jess breaks down how Screenverse is scaling to over 100,000 screens, solving market fragmentation, and balancing automation with human touch, all while sharing the bold career pivot and personal power moves that got her to the top.About Jessica Silva: Jess is the Chief Operating Officer of the Americas at Screenverse, one of the largest programmatic digital out-of-home networks in the U.S., where she leads go-to-market strategy, commercial operations, and national growth. A seasoned programmatic advertising executive, Jess has spent her career building and scaling high-growth revenue organizations across adtech and digital media. Prior to Screenverse, she served as CMO at Rebel Interactive Group and co-founded Throne Technologies, a programmatic media agency. A champion of underrepresented media channels and the people who power them, Jess believes the next era of advertising will be defined by real-world attention and the teams bold enough to build it.About Screenverse: Screenverse is the largest programmatic digital out-of-home network in the United States, powering omnichannel digital campaigns across more than 150,000 screens in all 210 DMAs. From retail and residential to office, outdoor, and urban environments, Screenverse helps advertisers reach audiences in the moments that matter—driving awareness, action, and measurable real-world results.Discover more at screenversemedia.comThis episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.Website: https://www.equativ.com/LinkedIn: https://www.linkedin.com/company/equativ/Instagram: https://www.instagram.com/equativ__/YouTube: https://www.youtube.com/@equativ

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Bronx-born powerhouse Gina Cavallo (CRO, Americas at xpln.ai) went from five years on the agency side at GroupM and Publicis to building and selling Audigent to Experian in 2024… and she's not slowing down. She reveals her buyer-first mentality that changed everything: innovation isn't about relationships, it's about walking in with three undeniable reasons why your product is different, and why she refuses to sell anything she's not genuinely passionate about because "if I don't think it's cool, no one's going to buy it." Now she's bringing European AI innovation to the US and building a team of badasses who work hard, collaborate fiercely, and bring the kind of culture where people actually want to show up every day.About Gina Cavallo: Experienced sales leader with a demonstrated history of driving revenue across media and martech companies; setting and delivering on sales strategies across both Tier 1 & 2 media agencies as well as top direct brands. She has built and managed regional and national teams and worked across global teams and business in North America, EMEA and APAC. Beyond her foundation within digital media agencies; she has had the opportunity to work across several diverse products throughout her career honing knowledge and expertise across performance marketing, big data onboarding and applications, mobile marketing, advanced tv targeting and measurement, shopper marketing, advanced attention measurement, and business insights and analytics. Her strongest skill sets are within team building, driving new and incremental revenue, thinking creatively to look for new business development opportunities and partnerships and establishing and maintaining long standing relationships with top C level and executive brand and agency clients throughout several verticals and across all holding companies.About xpln.ai: xpln.ai is a global attention intelligence platform that helps advertisers measure, understand, and optimize how attention drives outcomes across YouTube, Social, CTV, and the Open Web. Combining large-scale eye-tracking, contextual signals, predictive models, and deep creative analysis, xpln.ai provides transparent, research-grade measurement across markets and media environments. Founded in Paris and now headquartered in New York for U.S. operations, xpln.ai partners with leading brands, publishers, and agencies worldwide to elevate media effectiveness and drive smarter investment decisions.Discover more at xpln.aiThis episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.Website: https://www.equativ.com/LinkedIn: https://www.linkedin.com/company/equativ/Instagram: https://www.instagram.com/equativ__/YouTube: https://www.youtube.com/@equativ

Christian Muche built DMEXCO into a 50,000-person powerhouse, then launched POSSIBLE from a New Zealand quarantine facility during COVID and sold it for $40 million three years later. He reveals why he refuses to chase attendance numbers, how he's building "the Davos of marketing" through radical curation, and why geographic distance gives him the clarity that keeps POSSIBLE from becoming just another forgettable conference. A masterclass in making the impossible happen while maintaining trust at scale.About Christian Muche: Christian Muche is a globally recognized business strategist, visionary, and connector operating at the intersection of marketing, technology, media, and experience-driven innovation. With a proven track record leading global initiatives for brands like AOL, Yahoo, and FIFA, Christian has built a career turning bold ideas into transformative platforms that shape industries and inspire global audiences. As Co-Founder of DMEXCO, he reimagined and redefined the global conference and trade show landscape — creating a high-impact fusion of business, thought leadership, and technology. Under his leadership, DMEXCO evolved into a powerhouse of innovation and one of the world´s most profitable and influential event platforms in the industry. In 2019, he pushed boundaries again with D:PULSE, a forward-thinking, boutique-style global conference brand merging culture, creativity, and innovation. Today, as Global President and Co-Founder of POSSIBLE, Christian continues to redefine the future of business events — creating a platform where marketing, technology, and culture converge to explore what’s next. Under his leadership, POSSIBLE has become the fast-rising global force for the industry’s most influential leaders and brands, embodying his lifelong mission: to make the future of marketing truly POSSIBLE.Discover more at possibleevent.com

Recorded live from CES 2026 in Las Vegas! Lori Goode (CMO at Index Exchange) reveals the infrastructure revolution happening right now: SSPs are now making decisions before DSPs even see impressions, slashing waste by 84% and unlocking inventory that QPS limits have been hiding for years. She breaks down how this shift is saving smaller ad tech companies from cloud cost death, why Mozilla's exclusive bet on Index is huge for privacy, and how live streaming is literally breaking programmatic infrastructure. If you thought you understood the bid stream, prepare to learn something new.About Lori Goode: Lori Goode is the Chief Marketing Officer at Index Exchange, where she leads global marketing and Learning & Development, driving brand visibility, positioning, and go-to-market strategies that support product adoption and business growth. She also serves as executive lead for the company’s sustainability and diversity, equity, inclusion, and belonging (DEI&B) initiatives. With more than 20 years in digital advertising, Lori has held senior leadership roles at Amazon Ads, Meta (formerly Facebook), and Microsoft. At Amazon Ads, she built and scaled the global marketing and training organization, launched the company’s first owned advertising conference, and led a major brand relaunch. Beyond Index, Lori is an active industry leader, serving on the Leadership Group for Ad Net Zero, the board of BRIDGE, and the Executive Achievements Committee for She Runs It. She is also a member of Chief, a network for senior women executives. Her contributions have been recognized with honors including She Runs It Working Mother of the Year (2024), CMO to Watch by CMO Alliance (2024), and Talent Champion from the ANA Educational Foundation (2025).About Index Exchange: Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We’re a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world’s largest brands to ensure a quality experience for consumers.Discover more at indexexchange.com

Recorded live from CES 2026 in Las Vegas! Keith Weisberg, who built multibillion-dollar products at Google, Amazon, and Apple, reveals why everything is a commerce network now and how brands are leaving millions on the table by not monetizing their first-party data. He exposes the hidden technical debt killing most commerce media launches, shares why Disney refuses to touch its theme park goldmine for ads, and drops the truth about optimal ad frequency that contradicts decades of industry dogma. If you're sitting on customer data but don't know how to turn it into serious revenue, this is your blueprint.About Keith Weisberg: Keith Weisberg is a Partner at 3C Ventures, where he leads the firm’s Product and Technology practice. 3C Ventures accelerates clients' growth through consulting, convening, and co-investing—helping leaders in media, marketing, and technology achieve transformative results through actionable execution and strategic investment. Before joining 3C Ventures, Keith founded his own advisory practice following his tenure as a Product Manager at Apple, where he built privacy-first advertising products. An accredited angel investor, he advises entrepreneurs, small businesses, and NGOs on developing data-driven growth strategies. Earlier in his career, he held roles at Amazon Advertising and spent nearly a decade at Google across Search, YouTube, and DoubleClick. A graduate of Indiana University Bloomington, Keith is passionate about leveraging technology and marketing to create positive change. Outside of work, he’s balancing alpine skiing, kiteboarding, and other health-focused activities.About 3C Ventures: Launched in 2024, 3C Ventures (3CV) is a strategic advisory firm that accelerates growth for today’s most ambitious brands, platforms, publishers, and technology innovators. Through its three core pillars - Consult, Convene, and Co-Invest - 3CV partners with leaders to shape decisions, activate solutions, and deliver measurable results. Founded by industry visionary and Advertising Hall of Fame inductee Michael E. Kassan, 3CV is a collective of experienced operators and trusted advisors with deep roots across media, marketing, entertainment, technology, and sports, bringing forward-looking perspective shaped by real-world experience. The work is bespoke by design, built around each partner’s specific goals, constraints, and opportunities. 3CV goes beyond frameworks and recommendations to deliver practical insight, implement partnerships, and advance execution - helping clients perform while they transform in an increasingly complex landscape.Discover more at 3cventures.com

Recorded live from CES 2026 in Las Vegas! Sean Eiseman from Romify reveals how they're killing the "black hole" of event leads by capturing and syncing conversations to your CRM in real-time—turning forgotten business cards and cold leads into instant pipeline. He shares how clients now route qualified leads from booth to sales rep in minutes, transforming trade shows from analog chaos into measurable revenue. If you've ever left an event with zero follow-through, this is the future of B2B networking.About Sean Eiseman: Sean Eiseman is the VP of Sales at Romify, leading sales strategy and growth for nearly two years. With more than 20 years of experience in SaaS, HR technology, and adtech, he brings a proven track record of scaling businesses and driving new go-to-market initiatives.About Romify: Romify is a B2B event lead management revenue engine that transforms conversations into immediate pipeline. We empower marketing and sales teams to effortlessly capture, enrich, and qualify leads from any type of in-person event. Our AI-powered mobile solution offers instant data capture of badges, handwritten contacts, and business cards, followed by automatic data enrichment, and smart automation through customizable flows. This eliminates manual data entry and delayed follow-ups, enabling real-time ROMI and seamless CRM integration. Romify provides marketing leaders with full command over their event leads, driving efficiency and maximizing marketing investment.Discover more at romify.io

What if everything you know about building marketing teams is wrong? Mark Donnigan tells Stefanie how he has cracked the code on how tiny, agile teams crush massive departments. He's proven it by building $500M+ in enterprise value and helping companies achieve 5x revenue with just three marketers. He reveals the exact playbook for combining AI, flexible talent, and ruthless execution speed to finally make marketing drive real revenue instead of just burning budget.About Mark Donnigan: Mark Donnigan is a Virtual CMO and startup go-to-market strategist who’s led early and growth-stage tech companies to over $500 million in combined revenue and enterprise value. He works shoulder-to-shoulder with founders to build the engine that gets their breakthrough innovations to market. His frameworks — including the Lean Content Engine, ELEVATE high standards method, and the Marketing Pod™ model — help companies drive results without bloated teams or wasted budget. As the host of Marketing Execution Podcast, Mark shares playbooks for B2B marketers and tech founders navigating today’s noisy, budget-constrained markets. He champions provocative ideas like “small teams beat big teams” and “AI-first marketing outperforms experience.” Mark doesn’t just talk marketing theory — he builds high-performing pods that operate like in-house growth teams. Mark is the operator and voice you want in the room if you’re ready to ditch fluff for traction and make marketing accountable to the revenue line.Discover more at growthstage.marketing/

Machine learning is dead. Deep learning is here. Jaysen Gillespie from RTB House reveals how AI models that think like the human brain predict real user intent; not just who clicks ads, but who buys without seeing them. That's the secret to true incrementality. He explains how IntentGPT solves contextual advertising problems and why Google's GA4 move accidentally sparked an incrementality testing boom. The future isn't just programmatic. It's intelligence across every channel.About Jaysen Gillespie: Jaysen is a Southern California analytics pro with 15+ years in tech leadership. Currently holding the position of Global Head of Analytics and Product Marketing at RTB House, he turns data into insights that drive relevant decisions. He is an experienced speaker and content creator, simplifying complex ideas and making them easily consumable and applicable. For Jaysen, analytics isn’t just interesting—it’s essential.About RTB House: RTB House is an independent company with global reach that provides automated performance solutions powered by Deep Learning engines to brands and agencies worldwide. Its solutions, covering incrementality, measurement, first-party data signals, creative and beyond, can be applied to every stage of the funnel, and are employed in over 3,000 active campaigns across the world.Discover more at rtbhouse.com

The old playbook for buying sports is dead. Ben Goodfriend from FanServe reveals how streaming has transformed live sports advertising—from one-click purchasing mid-touchdown to the end of those "same ad five times" nightmares. The biggest opportunity? While 60% of sports viewership happens on streaming, only 40% of ad dollars have followed. This massive gap is about to close, and you don't need a million-dollar budget to get in the game.About Ben Goodfriend: Ben Goodfriend leads demand partnerships at FanServ, the premium private marketplace for live sports. He began his career in the venerated William Morris Endeavor Agent Trainee program, and pivoted to the technology side of media and entertainment at Amagi. He is a die-hard Packers fan (and proud shareholder) who believes that sports are an invaluable platform to find common ground, passion, and joy. About Fanserv: FanServ is redefining how live sports are monetized through its proprietary ad-tech platform. Purpose-built for the complexities of live events, FanServ organizes and manages inventory across channels, creating direct connections, enabling programmatic precision, and providing actionable, real-time analytics. FanServ’s platform gives rightsholders and advertisers the tools to target audiences, optimize campaigns, and unlock new revenue opportunities. As the trusted partner of teams and leagues, FanServ delivers seamless, scalable monetization built to maximize the value of live sports across CTV, digital, and streaming platforms.Discover more at fanserv.com

Elina Panteleyeva went from laid-off tech manager to $2M pet brand founder in under two years—no investors, no experience. She built Dood Woof by creating community first, using ChatGPT to solve doodle owners' biggest problem (matting), and documenting her entire journey to build trust before launch. Her "do the unscalable" approach of DMing customers and pre-launch testing helped her hit #1 on Amazon with every product release.About Elina Panteleyeva: Elina Panteleyeva is the founder of Dood Woof, a premium pet care brand that reached a $2 million run rate in under two years. After being laid off from a tech AI startup in 2023, she pivoted from corporate project manager to entrepreneur, building a community of over 50,000 doodle owners and achieving #1 new release on Amazon with every product launch—all without outside investors. Elina specializes in audience-first product development and has built a reputation for creating all-natural, human-grade grooming solutions specifically designed for doodles. She now helps aspiring entrepreneurs build profitable e-commerce brands through her platform, ElinaTalksBrand.com.About Dood Woof: Dood Woof is quickly becoming the go-to brand for all Doodle owners. The first product, Doodle Detangler Spray, is made from hypoallergenic, all-natural ingredients and specifically designed to detangle Doodle hair. Follow on Instagram: @doodwoofcoDiscover more at doodwoof.com

Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it takes to scale a high-touch beauty brand.About Priti Ohri: Priti Ohri is the Co-founder & CEO of Advertible, the native-as-a-service platform reinventing high-quality ad rendering at scale. Under her leadership, Advertible was named the 2025 AdExchanger Awards “Best Industry Startup,” punctuating two decades of operator-side experience across media, adtech, and luxury retail. A champion of inclusion, she co-founded DesiUs and has been recognized among AdExchanger’s Top Women in Media & Ad Tech and Campaign US’s 40 Over 40. She holds an International MBA from SDA Bocconi and lives in New York.About Advertible: Since 2014, Glamsquad has eliminated bad hair days, chipped nails, and failed smokey eyes with a cutting edge, digital platform that conveniently delivers a top-tier glam team directly to your doorstep–home, office or hotel suite. Built by a team of experts who believe at-home, salon-quality services should be accessible to everyone, Glamsquad provides inside access to the best of beauty 365 days a year. Our white-glove, on-demand beauty services include blowouts, hair styling, makeup, manicures and pedicures in 14 cities across the US, starting as early as 6 AM until 10 PM. Discover more at advertibleinc.com

Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it takes to scale a high-touch beauty brand.About Simona Gaudio: Simona Gaudio is the Chief Marketing Officer at Glamsquad, where she is dedicated to redefining the beauty experience through innovative marketing strategies. With over 20 years of experience in the beauty, luxury and fashion industries, she skillfully blends creativity, data and technology to drive results and foster lasting customer connections. Before joining Glamsquad, Simona held fractional CMO roles as well as senior roles at advertising and experiential agencies in NYC and Boston, collaborating with notable brands within the P&G and Coty portfolios, as well as Playtex, St. John Knits, Seiko, AFROPUNK, Fekkai, La Prairie, Shiseido,  adidas, Target and Shopify to name a few. Her expertise spans brand and digital marketing as well as customer experience, driving impactful campaigns and activations that elevate brand visibility and cultivate genuine consumer loyalty. About Glamsquad: Since 2014, Glamsquad has eliminated bad hair days, chipped nails, and failed smokey eyes with a cutting edge, digital platform that conveniently delivers a top-tier glam team directly to your doorstep–home, office or hotel suite. Built by a team of experts who believe at-home, salon-quality services should be accessible to everyone, Glamsquad provides inside access to the best of beauty 365 days a year. Our white-glove, on-demand beauty services include blowouts, hair styling, makeup, manicures and pedicures in 14 cities across the US, starting as early as 6 AM until 10 PM. Discover more at glamsquad.com

Live from Advertising Week NY 2025! Brian O'Kelley, Co-Founder & CEO of Scope3, explains how AI agents are about to transform media buying with a simpler approach that cuts carbon emissions by 99%. Instead of auctioning every ad thousands of times in real-time, the new system lets advertisers buy audiences and outcomes directly—making it easier for everyone while using dramatically less energy. Within two years, "programmatic" will sound as outdated as dial-up internet, and publishers will finally have the power to showcase their real value again.About Brian O’Kelley: Brian O’Kelley is CEO and co-founder of Scope3, the platform powering safe, sustainable growth in media and advertising. A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo.About Scope3: Scope3 makes media more effective, driving safe and sustainable growth. Our trusted activation and measurement products open up new growth opportunities through better media quality, eliminated waste, improved brand safety and sustainability. Hundreds of the world's top brands and agencies partner with us to maximize the impact of their digital media investments. Scope3 boasts a global team distributed across North America, Europe, and APAC.Discover more at scope3.com

If you’re looking to brighten up your day, look no further than this fun little episode where host Stefanie Beach interviews her twin nieces, Summer and Charlotte. The girls adorably asked for their own turn in the spotlight after watching Stefanie record another podcast! The charismatic seven-year-olds dish about twin life—matching outfits, constant fighting, being best friends (maybe), and facing second grade in separate classrooms—all while vacationing at a beach house. The heartwarming conversation wraps up with an impromptu dance party that captures the pure joy only kids can bring to a podcast.About Summer: Just like her name, she shines brightest by the ocean. She loves riding bikes with her friends and is a little shy at first, but once she warms up, she’s bursting with energy, spunk, and a big imagination. Summer is an inquisitive soul who asks all the best questions, flips her way through gymnastics, and has the kind of wisdom that makes you forget she’s 7. An old soul with a playful spark, Summer makes every day feel a little sunnier. About Charlotte: A 7-year-old firecracker who keeps everyone on their toes! She’s funny, outgoing, and never misses a chance to sing or break into a dance routine (whether there’s music playing or not). When she’s not competing in gymnastics or racing across the pool with her town swim team, she’s busy turning everything into a competition—because in her world, even brushing your teeth can be a sport. Confident, full of energy, and always ready for the spotlight, Charlotte is the life of the party wherever she goes!

Creator & Influencer Personality, Beth Bice, said "I do" to a stranger on TV, but the real journey began after the cameras stopped rolling. Join us as she reveals the unedited truth about love, loss, and learning to own your story when the whole world is watching. Now using her platform to lift up other women, she's turning one of reality TV's biggest experiments into real-world impact.About Beth Bice: Elizabeth “Beth” Bice is a reality TV personality and former account executive from Charlotte, North Carolina.  She first gained public attention in 2019 when she joined Married at First Sight (Season 9). Known for her adventurous spirit, ambition, and candid nature, Beth shares her journey hoping to inspire women like herself to not let the negative moments define them, but inspire them to self-discover and become their best versions. Since her time on the show, Beth has remained involved in social media, where she shares insights into her life, personal journey, and fitness pursuits (running her 5th marathon in the 2025 NYC marathon with the Alzheimer’s Association Team).Discover more at @justbeth____ on Instagram

Host Stefanie Beach chats with Leah Steinhardt about POSSIBLE, the buzzy marketing conference that's doubling in size for 2026. Leah reveals how they're expanding to take over two Miami hotels - the original Fontainebleau plus the entire Eden Roc next door - while keeping the intimate feel that makes everyone want to network. Get the inside scoop on what it takes to pull off one of the industry's hottest events, from year-round planning to managing growth from 3,600 to 5,400 attendees.About Leah Steinhardt: Leah Steinhardt is a seasoned marketing and sales executive with over 20 years of experience driving growth, engagement, and revenue for leading brands. Currently, Leah is the VP of Marketing for POSSIBLE, the event that brings together the entire marketing ecosystem. Her career in events started in 2005 when she led Konami Gaming’s marketing department. Since then, she moved over from the brand side to working with a leading event organizer Clarion Events where she worked in a diverse range of verticals from contemporary art, energy, gaming and marketing. Leah is passionate about fostering strategic partnerships that generate long-term value and elevate brands in highly competitive markets.About POSSIBLE: The most impactful marketing event for the Industry, POSSIBLE brings together marketers at every level—from rising stars to C-suite leaders—for three full days of learning, networking, and inspiration. Set across a dynamic dual-campus experience at the iconic Fontainebleau and Eden Roc, the event features interactive sessions, curated meetups, and immersive environments designed to spark big ideas, foster meaningful connections, and shape the future of marketing.Discover more at possibleevent.com

Tom Schwab, the mastermind behind Interview Valet, reveals why chasing podcast download numbers is a total rookie mistake and shares his game-changing strategies for turning listeners into actual paying clients. Discover how his clients have hit bestseller lists and transformed their entire businesses through strategic podcast guesting, not random interview marathons. Get ready to learn the 83-day rule, the power of targeting the right audiences with fresh content, and why quality beats quantity every single time in podcast marketing!About Tom Schwab: Tom Schwab is a leading authority on leveraging podcast guest appearances and AI-powered strategies to drive business growth. As the Founder of Interview Valet, the premier podcast guest marketing agency, Tom has worked with over 1,500 clients, including Fortune 500 companies, professional services, and high-level coaches. His innovative approach centers on building meaningful conversations that convert, rather than relying on outdated marketing funnels. An engineer by training, Navy veteran, and former Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, combining analytical precision with creative strategy. He is the author of Podcast Guest Profits: How to Grow Your Business with a Targeted Interview Strategy, often regarded as the bible of podcast marketing. Frequently featured as a keynote speaker, Tom empowers brands to thrive in a world where collaboration and conversational AI tools like ChatGPT redefine how businesses connect with their ideal audience.About Interview Valet: Interview Valet pioneers Podcast Interview Marketing, connecting industry-leading thought leaders, entrepreneurs, coaches, consultants, and non-fiction authors with targeted podcast interviews that reach their ideal clients through a proven marketing system. Unlike standard booking agencies, their comprehensive approach spans from pre-interview preparation through long-term content repurposing, refined over 9 years with data from 1,500+ clients and 75,000+ interviews reaching over 200 million listeners. Their certified guests experience shortened sales cycles, higher engagement, more qualified leads, and increased client lifetime value by joining conversations their prospects are already having with trusted podcast hosts, overcoming obscurity through authentic dialogue rather than trying to break through the noise. They serve speakers, coaches, consultants, brands, real estate professionals, investors, and SaaS companies with their concierge-level service, using a 4-step matching algorithm to personally introduce clients to relevant hosts while providing scalable marketing systems and ongoing coaching to build lasting relationships and measurable results.Discover more at interviewvalet.com/guests

Growth marketing veteran Tye DeGrange spills the tea about why brands are hemorrhaging money by treating influencer, affiliate, and content marketing like they're sworn enemies instead of best friends. He reveals his game-changing "flywheel" strategy that turns these siloed channels into a powerful, trust-driven content machine that actually makes people stop scrolling (because let's face it, we're all tired of obvious ads). Plus, he's launching a secret weapon called a "trust score" tool that uses AI to play matchmaker between brands and creators – because nothing says authentic like a trail running influencer promoting actual trail running shoes instead of random beauty products.About Tye DeGrange: Tye DeGrange is the CEO of Round Barn Labs. Growth expert focused on Paid Marketing + CRO (Conversion Rate Optimization). 19 years of data-driven acquisition and retention marketing experience growing fortune 500 companies and startups in the consumer and enterprise space. EBay Internet Marketing team. Helped startups grow backed by Google Ventures, a16z, Social Capital Partners, Madrona, and KPCB. Led team at Amazon focused on Acquisition Marketing. Drove over $2M in less than one year for StubHub and ModCloth. Active member of the Reforge growth community. Managed marketing budgets of over 20 million per year. Marketing Channels: Paid Social, Paid Search, Affiliate / Influencer, Programmatic Display, Conversion Rate Optimization, Analytics & AttributionAbout Round Barn Labs: RBL is a premium performance marketing agency. Unlock world class Affiliate, Influencer Marketing and distribute trusted influencer publisher and review content via highly efficient paid search and social marketing. Round Barn Labs brings an in-house perspective to digital performance marketing consulting with a growth mindset. We are not a typical agency. We have worked in-house or as a consultant for companies like Amazon, eBay, ModCloth, Oculus, Portal from Facebook, TrueBill, StubHub, Granular, LiveNation and startups backed by: Andreessen Horowitz (a16z), Social Capital Partners, Kleiner Perkins (KPCB), Google Ventures (GV), First Round Capital, and more. Round Barn Labs has helped hundreds of companies from seed stage to IPO improve the performance of the paid digital marketing and better understand growth. We manage marketing channels like Facebook, Instagram, Affiliate/influencers, LinkedIn, Twitter, and Pinterest. Clients looking for growth and efficient customer acquisition have come to us to prioritize channels and A/B tests to hit Customer Acquisition goals. We are one of the few paid marketing teams that can help improve page conversion rates and customer experience with UX, and Conversion Rate Optimization (CRO) with systematic A/B testing.Discover more at roundbarnlabs.com

Amazon expert Carolyn Lowe of ROI Swift reveals how she cut one client's ad spend by 25% while boosting sales—and why a $30 million company was losing money on 40% of their products. Learn the biggest Amazon mistakes costing brands thousands, from ignoring the "first 70 characters" rule to missing backend fields that unlock free traffic. Discover simple strategies for 30% conversion rates and Amazon's hidden $65 billion B2B opportunity.About Carolyn Lowe: Carolyn Lowe is the CEO and Co-Founder of ROI Swift, an Austin-based agency that helps consumer brands with $3M to $50M in annual revenue optimize and scale profitably on the Amazon marketplace. With a deep background in eCommerce and marketing, Carolyn left a successful career at Dell—where she led a $2B division—to help growth-stage brands unlock their potential. ROI Swift has helped over 150 companies generate over $100M in revenue on Amazon. Known for her bold decision-making and data-first mindset, Carolyn led a 2023 strategic pivot that increased agency profitability by focusing exclusively on what they do best—Amazon growth. She’s a licensed pilot, EO member, and the author of Business Growth Do’s and Absolute Don’ts. When she’s not helping brands scale or speaking at major eCommerce events, you’ll find her on the tennis court or traveling with her husband and two children.About ROI Swift: ROI Swift is an amazing digital marketing agency that delivers digital marketing results swiftly. We focus on paid marketing including Paid Social advertising (FB/IF/Snapchat/TikTok), Google and Bing ads, Amazon.com management, Klaviyo email marketing, and eCommerce optimization and best practices.Discover more at roiswift.com

Alex Strickland, Head of SSP Supply Relationships at FreeWheel, shares the inside story of how his team pulled off real-time programmatic advertising for the 2024 Paris Olympics and why he believes premium video is under threat. From transforming legacy TV networks to building FreeWheel's "every day is the Super Bowl" approach, Alex breaks down the challenges facing streaming platforms and why the future depends on balancing cutting-edge technology with good old-fashioned relationships. Plus, find out why his four golden retrievers might be the most engaged TV audience you've ever heard of!About Alex Strickland: Alex leads SSP supply relationships at FreeWheel, where his team oversees revenue, programmatic growth strategy, and adoption of our end-to-end monetization platform. They partner with leading publishers, OEMs, MVPDs, and streamers to modernize how premium video is bought and sold. With over a decade in digital advertising, he’s helped drive the shift from traditional IOs to programmatic guaranteed and biddable buying, and from static linear delivery to dynamic, data-driven streaming. I specialize in platform commercialization, complex deal structuring, and monetization across CTV, live sports, AVOD, and FAST. Relationships are at the core of how he leads, across clients, partners, and teams, driving growth through trust, collaboration, and long-term alignment.About Freewheel: FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer all the tools, data, and insights you need to drive results. FreeWheel’s platform makes TV and video advertising work.Discover more at freewheel.com

Daphne Subar returns to The Digital Marketeer with some amazing updates on how her delicious cookie-biscotti hybrids have transformed from a home kitchen passion project into a corporate gifting game-changer that's helping companies actually connect with their people. She spills all the details on her signature touches—think handwritten notes, those adorable pink boxes, and clever subscription services—plus how she's turned gifting from a boring obligation into something genuinely meaningful. You'll love hearing her talk to Stefanie about her community give-back efforts and walk away with tons of inspiration for making your own business relationships more authentic and heartfelt.About Daphne Subar: Daphne Subar is the founder and CEO of Subarzsweets, LLC, a unique online bakery and gifting service. In 2016, after 26 years of practicing law, Daphne decided to follow her passion for baking, launching a business that combines creativity, community, and entrepreneurship. Subarzsweets began with a single flavor and package size and has since grown to offer over 20 varieties in multiple sizes. The business now includes a popular membership program, allowing clients to enjoy regular deliveries. Under Daphne's leadership, Subarzsweets has become a favored choice for corporate and personal gifts, shipping nationwide to all 50 states. Subarzsweets makes gifting intentional and meaningful again and all gifts are accompanied by a handwritten note. Daphne is committed to giving back; she partners with various organizations throughout the year to donate a portion of sales to community causes. During the pandemic, she quickly adapted her business to support local restaurant and salon workers by offering temporary employment for local deliveries. Daphne and her husband live in Studio City, California, where they raised their three daughters. Outside of her business, she enjoys reading, exercising, traveling, and participating in three book clubs. Daphne is a lifelong learner and has shared her journey on numerous podcasts.About Subarzsweets: Subarzsweets is transforming the way people gift—making it simple, meaningful, and unforgettable. At the heart of our offerings is the Subarz, a one-of-a-kind baked treat that blends the crunch of biscotti with the sweetness of a cookie. Available in over 20 flavors—including gluten-free, dairy-free, and nut-free varieties—Subarz are as inclusive as they are delicious. We work with individuals and corporations of all sizes to turn gifting into an intentional act of appreciation. Whether you're recognizing employees, thanking clients, celebrating milestones, or sending a just-because gesture, we handle every thoughtful detail—from beautifully designed packaging to handwritten notes—ensuring your gift makes a lasting impression. What sets Subarzsweets apart is not just our product, but our purpose. We offer customizable gifting solutions, including a flexible subscription program and nationwide delivery, so you can stay top-of-mind with your recipients all year long—without the stress. And as a woman-owned small business, we are deeply committed to giving back. Over the past nine years, we’ve proudly partnered with organizations like Every Day Action, Sharsheret, and The Oscar Litwak Foundation to support causes that matter. At Subarzsweets, we believe gifting shouldn’t be generic—it should be personal, powerful, and rooted in connection.Discover more at subarzsweets.com

Stefanie Beach sits down with GroundTruth’s powerhouse duo — CEO Rosie O'Meara and COO Kate Scappaticci — fresh from Cannes to explore how they're revolutionizing digital advertising. These trailblazing women are proving that “upper funnel” channels like connected TV, digital billboards, and streaming audio can actually drive measurable sales and foot traffic. From AI-powered campaign recommendations to innovations like pause ads and location-triggered direct mail, this episode is packed with insights that’ll make you rethink everything you thought you knew about performance marketing.About Rosie O’Meara:Rosie O’Meara is the Chief Executive Officer of GroundTruth, where she leverages her deep experience in advertising and media to lead the company into its next era of growth. Since joining the company, Rosie has played a critical role in shaping GroundTruth’s market strategy, including leading major initiatives like the acquisition of Addy. Formerly the Chief Revenue Officer, she drove top-line growth and led the company’s sales teams. Rosie is also an active advocate for workplace culture, serving as an executive sponsor of GroundTruth’s DEIB efforts and a leader in mentorship and women’s empowerment initiatives. A 2022 Top Women in Media and AdTech honoree, she’s also a board member of the DPAA and WE.DOOH. Prior to GroundTruth, Rosie held leadership roles at a4Media and Zapp360, and held sales roles at Verve Mobile and ITN Digital.About Kate Scappaticci:Kate Scappaticci is the Chief Operating Officer at GroundTruth, where she oversees business operations and drives sustainable, profitable growth across the organization. She manages partnerships, data strategy, and the Customer Success teams that fuel GroundTruth’s revenue engine. Since joining in 2016, Kate has been a key force in transforming customer-facing operations and launching the company’s global Customer Success function. A founding member of the Women@GroundTruth employee resource group, she is a fierce advocate for culture, collaboration, and elevating women in ad tech. Kate previously led global client services at Medialets, and began her career in account services at a branding and marketing agency. She holds a BS in Business Administration and Entrepreneurship from Boston University and is based in New York.About GroundTruth:Discover more at groundtruth.com

Join host Stefanie Beach for an exclusive conversation recorded live from Cannes, France with Brendan McCarthy, Chief Marketing Officer of Criteo. Brendan reveals how Criteo transformed from a retargeting company into a commerce media powerhouse and unveils their bold new "For the Love of Commerce" vision. Brendan also shares groundbreaking insights on AI's role in revolutionizing shopping and why 76% of shoppers find online shopping lacks "surprise and delight."About Brendan McCarthy: Brendan McCarthy is Chief Marketing Officer at Criteo. He joined the company in 2020, bringing nearly 20 years of Fortune 500 strategic marketing and communications experience. Brendan leads a global team that’s dedicated to supporting revenue growth and fortifying Criteo’s commerce media leadership with breakthrough creative and campaigns. Previously, Brendan was Head of Communications and Product Marketing for Nielsen Global Media, where he spent five years helping to transform the company’s reputation from a legacy television ratings provider to a leading-edge data and technology company. Before Nielsen, he led several high-profile assignments for large corporate and technology clients during his tenure at global public relations agency, Edelman, and supported a range of political and public interest campaigns at marketing agencies in both Washington, D.C. and New York. He earned his bachelor’s degree from the University of Florida and holds a master’s degree in Global Affairs from New York University. A lifelong surfer and advocate for ocean conservation, Brendan also serves as a member of Surfrider Foundation's New York Leadership Council. About Criteo: Criteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. Discover more at criteo.com

Learn how to turn your CRM from a boring contact list into a lead-generating powerhouse that actually makes you money. Jason Kramer, Founder of Cultivize, shares an incredible story about how one roofing company made an extra $1 million in just four months by sending simple follow-up emails to old leads, plus he reveals the key metrics most businesses never think to track. You'll learn about the magic 24-hour window for calling prospects and discover how to make your CRM work like a crystal ball that tells you exactly when someone's ready to buy.About Jason Kramer and Cultivize: Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses. In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process. Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he’s not driving client success.Explore additional resources at cultivize.com and access a complimentary CRM assessment here.

Stefanie Beach chats with Angelina Eng from the IAB as she reveals the shocking truth about digital advertising measurement: we have standards, but they're not solving our problems. Learn why emerging channels like CTV and gaming are still treated as "other" in budgets, and how data quality—not just standardization—is the real key to unlocking cross-channel measurement success.About Angelina Eng: Angelina is Vice President of the Measurement, Addressability & Data Center at the IAB, where she leads the development of industry standards across measurement, addressability, and operations. With a career that began in 1994, she has held executive roles at Morgan Stanley, Merkle, dentsu, and Publicis, supporting over 150 marketers and helping shape foundational digital advertising practices. A recognized industry leader, Angelina was recently named a 2025 Top Women in Media & AdTech Industry Impact Honoree by AdMonsters+AdExchanger. Her prior accolades include the IAB Data Rockstar Award, AdMonsters Power List, and Digital Media Leadership Award. In 2023, she launched Angie’s Career Gazette on LinkedIn—a widely followed resource hub offering job leads, career advice, and industry insights to help peers navigate a challenging job market.About IAB: The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.Discover more at iab.com

Meet the co-founders of Unplugged Collective, Mike Richter and Erica Fieldman, who are transforming how we network by creating face-to-face experiences that foster authentic human connection. Their mission is simple but powerful: help people unplug from digital overwhelm and unlock deeper, more meaningful relationships through inclusive community events. Join host Stefanie Beach to discover how they're making networking accessible to everyone and building a movement around genuine connection.About Unplugged Collective: Unplugged Collective is transforming the way you connect with others by creating unique experiences and building a more inclusive community. We host experiential networking events that bring you together with like-minded people through engaging activities designed to spark genuine relationships. Our mission is to move beyond superficial connections and help you foster real interactions that build lasting communities—whether you're a seasoned veteran or just getting started. Through these unique experiences, you’ll unplug from the ordinary, unlock deeper connections, and unleash endless possibilities. In addition to our events, we're building a networking platform to elevate how you connect—making it easier to find and engage with the right people and build relationships that matter.​​​​Discover more at unpluggedcollective.com

Stefanie Beach sits down with powerhouse entrepreneur Amelia Tran, founder of Asteria Collective, who transformed a devastating layoff into a thriving marketing and events company—landing freelance work the very same day she lost her job. From managing multimillion-dollar budgets for brands like Google and L'Oreal to building a 700+ member marketing community, Amelia reveals how aggressive networking (including 13 emails to land her first mentor!) became the foundation of her success. Packed with actionable advice on entrepreneurship and meaningful networking, this episode is a masterclass in turning setbacks into comebacks.About Amelia Tran: Amelia Tran is an award-winning marketing and events executive, and the Founder & CEO of Asteria Collective — a full-stack marketing & events company powering tech’s most innovative leaders and disruptive brands. She’s produced standout activations at top industry moments like Tech Week, CES, POSSIBLE, and Advertising Week, and helped launch multiple inaugural conferences. As a former agency lead, she managed multi-million dollar budgets for brands like Google, L’Oréal, Bayer, and Shell. At iSpot, she built and led the digital and field marketing teams, relaunched the TV Disrupt event series, and drove outstanding live engagement across multiple Super Bowls. Amelia is also the volunteer force behind Mosaic, a 700+ member community of marketers, and a frequent speaker on marketing, leadership, work/life balance and workplace culture — drawing on her experience as a minority woman in tech. Her work has been featured in Business Insider, Digiday, eMarketer, and Inc., and she’s been honored as a Baruch Changemaker, Ad Club Fellow, and Social Star Award winner. In her spare time, she advises startups, connects communities, and has traveled to every continent but Antarctica.About Asteria Collective: We've been the secret gem behind the success of the tech world’s trailblazers since 2011. As a full-stack marketing and events powerhouse, Asteria Collective helps companies of all sizes—whether emerging startups or established industry leaders—amplify their brand, elevate their teams, and accelerate growth. From innovative marketing strategies and high-impact events to strategic partnerships, team and client management, and business advisory, we deliver results that stand the test of time. Founded by Amelia Tran, an award-winning C-suite strategist and trusted advisor with a proven track record of scaling budgets from thousands to multi-millions across startups, tech giants, and global holding companies, Asteria Collective reflects Amelia’s unwavering commitment to diversity and inclusion. Passionate about uplifting immigrants, minorities, and women, she leverages her platform to create networking opportunities and meaningful projects that drive positive

Stefanie Beach interviews Emmy-winning Susan Kravitz from SeenThis, who reveals how revolutionary streaming technology is transforming digital advertising by delivering instant-loading, high-quality video ads that boost performance while automatically reducing carbon footprints. Discover how this Swedish innovation enables brands to stream full HD video directly into display inventory, achieving more attention than traditional ads without premium costs. From rapid campaign launches to sustainable solutions, learn why clients are calling this breakthrough technology a "no-brainer" for doing more with less.About Susan Kravitz: Susan is a forward-thinking sales executive with a proven track record of strong relationships, innovative approaches to continually deliver revenue. Her diverse background spanning media agency, sales, interactive television, content production and marketing has been an asset, as she understands all parts of a deal. Her skills as a sales leader, an entrepreneur, a cross-screen storyteller, a revenue driver, a team/business builder and an Emmy winner, have all enabled her to move nimbly within this changing landscape. A roll-up your sleeves and get things done ethic is how Susan approaches business. In addition, her ability to work within a company across multiple teams from product to sales and programmatic has allowed the organization to drive overall revenue and respond to market needs. About SeenThis: Our groundbreaking streaming technology speeds up and evolves the digital media landscape to set a new standard for content delivery on the Internet. Maximized Performance. Minimized Emissions. Specializing in digital marketing, ad tech, adaptive streaming, innovative ad formats, creative tech, tech, marketing tech, mar tech, sustainability, and reducing data transfer.Discover more at seenthis.co

Join Stefanie as she chats with Carrie Sporer, the fitness-obsessed founder who turned her post-workout hair disasters into SWAIR – the hair care brand that's flipping the beauty industry upside down! When traditional shampoos couldn't keep up with her active lifestyle, she didn't just complain... She created a revolution. Get ready for raw startup truths, breakthrough moments, and the exact playbook she used to build something extraordinary from pure frustration!About Carrie Sporer: Carrie Sporer is a Manhattan-based fashion and lifestyle executive with over a decade of experience helping brands overcome growing pains and reach new milestones. She specializes in sales strategy, merchandising, operations, and business reinvention for both emerging and established companies. A University of Pennsylvania graduate with degrees in Economics and Communications, Carrie previously served as VP of Sales and Operations at Edie Parker and Director of Sales at Judith Leiber. She's a founding member of the Accessories Innovation Committee and holds a Digital Marketing certificate from General Assembly. When she's not figuring out what makes a good brand great, Carrie enjoys dance parties with her sons, running marathons, and nerding out on Excel.About SWAIR: SWAIR creates revolutionary hair products made from safe, high-quality ingredients for active people. Our brand is committed to multi-tasking and saving time, so you can spend more of it in the gym, on the mat, or wherever you’re breaking your sweat. SWAIR uses only the good stuff: we're vegan, cruelty free, alcohol free, paraben free, gluten free, sulfate free, phthalate free, formaldehyde free, no artificial dyes and dermatologist tested.Discover more at swairhair.com

Haggai Kloman Eraqi, CEO and third-generation entrepreneur, shares his journey with host Stefanie Beach - from childhood ventures to innovative businesses in telemedicine, luxury products, and AI. Rejecting the myth of work-life balance, Haggai advocates for intentional prioritization and accepting the inevitable costs of ambition, emphasizing domain expertise and authentic value creation. His candid insights on leadership, team building, and the universal psychological pressures of entrepreneurship offer a compelling masterclass in making deliberate choices about what truly matters in business and life.About Haggai Klorman-Eraqi: Avidly curious, with a passion for diving into new fields, categories, and disciplines. Haggai has done everything from leading transactions in oil and gas, tech and finance, to creating a highly specialized micro influencer, Business Intelligence and digital solutions agency. Haggai has built and led high performing teams and created business operations from scratch. Deep knowledge in digital marketing and data science, specializing in social media. He relishes complex problem solving and creating opportunity and value.About Aggaeus.ai: At Aggaeus AI, we develop tailored, innovative solutions to our client's unique challenges and needs. Our clients are organizations that demand secure and practical AI solutions. We focus on implementing cutting-edge AI technologies to automate processes, extract insights from unstructured data, and enhance decision-making. No fluff, not another work paper - actual technologies that work to transform your business, optimize operations, and gain you a competitive edge.Discover more at aggaeus.ai

Digital marketing veteran John McDougall explores the evolution of SEO with host Stefanie Beach, tracing the journey from early internet days to today's "search everywhere optimization." McDougall reveals how modern SEO transcends keyword stuffing, emphasizing authentic content and personal branding across platforms. He offers candid insights into navigating the digital landscape, warning against AI-generated content while advocating for a human-centric approach that truly connects with audiences.About John McDougall: John McDougall is a pioneering digital marketing expert and founder of McDougall Interactive, with over two decades of experience helping major companies like Arrow Electronics, MIT, and Phillips Medical improve their online marketing strategies. A media planner turned digital marketing innovator, John was among the first to implement search engine optimization during the dot-com boom. His expertise has been featured in The New York Times, Forbes, and HubSpot, and he's an award-winning author of digital marketing textbooks, including Web Marketing On All Cylinders and Content Marketing and SEO for Law Firms. With a unique background blending arts and advertising, John has been recognized as an elite Google partner and serves on digital advisory boards for prestigious institutions like Brandeis University.About McDougall Interactive: It’s not enough to get traffic to your website. It’s not even enough to get leads. You need new, quality customers, and that takes a complete strategy with a marketing partner. True strategy can only be obtained by people who understand all of the tactics and the relationships they have with each other, as well as your specific business/objectives. We’ve been trusted by large and small companies alike since 1995 to do 100% digital marketing, and we take great pride in our ability to customize our strategies and solutions to your unique situation.Discover more at mcdougallinteractive.com

In our electrifying first-ever live show from the Possible conference in Miami, Stefanie connects with the powerhouse trio behind Advance Women — Hollis Guerra, Priti Powell, and Sophia Westrich. These trailblazing leaders reveal the bold vision and passion that transformed their frustrations into a movement reshaping women’s professional support networks in AdTech. They share game-changing approaches to mentorship, strategies for shattering industry norms, and how they juggle running successful companies while building a community already making waves. It’s a dynamic, inspiring dialogue about breaking barriers and creating transformative change in an industry ready for revolution!Advance Women: Advance Women advocates for women at every level and in every field who are passionate about pushing boundaries, driving growth, and amplifying their voices. We unite women and allies committed to authenticity, resilience, and positivity, creating an inclusive space for advancing careers, reentering the workforce, or exploring new industries. Guided by core values—curiosity, authenticity, encouragement, collaboration, and initiative—we’ve built a supportive network that emboldens each member. At Advance Women, we foster community, strengthen self-advocacy, and champion diverse voices. Together, we close gaps, lift each other up, and shape a future where women across industries are seen, heard, and respected as leaders, innovators, and changemakers.Hollis Guerra: Hollis Guerra, President of Purpose Worldwide, brings over 18 years of strategic communications expertise to her role leading the agency's AdTech growth and operational excellence. A seasoned collaborator who has worked with 60+ companies including The Trade Desk, PubMatic, and Verizon, Hollis channels her passion for mentorship and women’s advancement as Co-founder of Advance Women, an organization advocating for women pushing boundaries across all fields. When not crafting differentiation strategies for purpose-driven brands or fostering innovation with co-founders, this NC State graduate can be found running marathons, skiing, or traveling with her husband and two children.Priti Powell: Priti is a transformational leader who thrives at the intersection of strategy, innovation, and team empowerment. Her 20+ year career spans government, defense, consulting, and AdTech, where she’s driven revenue growth and led teams at PubMatic, OpenWeb, and The Trade Desk. She’s shared insights on mentorship with SheRunsIt and revenue strategy with AdMonsters and AdExchanger. Now CRO at Assertive Yield, Priti continues to focus on innovation, solving client problems, and team collaboration. Beyond corporate impact, her passions lie in mentorship and community-building. In 2024, she co-founded Advance Women, a 250+ member community empowering women in AdTech and amplifying female voices. Her leadership is rooted in authenticity, empowerment, and impact—whether transforming companies, championing inclusion, or fostering communities. Priti earned her BA in Communications, Political Science, and Economics from the University of Pittsburgh.Sophia Westrich: Sophia Westrich is a dynamic force in tech, currently leading data analytics and strategy at Decide Technologies while co-founding Advance Women and Camp TLA to amplify underrepresented voices. A Division I All-American with expertise in Mathematics and Computer Science, she’s transformed personal challenges—from workplace harassment to navigating motherhood—into fuel for building supportive professional structures for women. Her leadership includes scaling two AdTech startups to eight-figure revenues, orchestrating multiple acquisitions, and founding SoNoLo Consulting to help startups scale. Beyond work, Sophia advises Mellow Kids, mentors entrepreneurs at Washington University, and brings her characteristic determination to her roles as mother and advocate for industry change.Discover more at advancewomenofficial.com

Stefanie Beach interviews visionary entrepreneur Adam Callinan, who reveals how his platform Pentane is revolutionizing marketing performance metrics into actual profits for brands. Adam shares raw, unfiltered insights from his entrepreneurial battlefield, including the near-catastrophic setbacks he faced while building Bottle Keeper® that taught him invaluable business lessons you won't find in any MBA program. Discover this strategic blueprint for navigating the treacherous waters of entrepreneurship.About Adam Callinan: Adam Callinan is the visionary co-founder of BottleKeeper®, a remarkable bootstrap success story that reached $8 million in sales within just three years—accomplished with zero employees and no outside funding. After scaling to an impressive 8-figure acquisition, navigating everything from Shark Tank appearances to complex global patent processes with a lean four-person team, Adam now leads Pentane, where he helps emerging brands achieve profitability through optimized financial management and advertising strategies. With a proven track record of building profitable ventures from scratch, Adam offers invaluable insights for entrepreneurs looking to create sustainable success without traditional startup resources.About Pentane: A business is like an engine—it needs fuel to operate. For consumer brands, that fuel is profit. Without it, everything is painful. Pentane helps you fine-tune your business and advertising so you’re running at peak performance, showing you exactly what’s driving your margins, cash flow, and pricing power. No more wasted time in spreadsheets or guessing what’s working—just the clarity and direction you need to grow faster, smarter and with less stress.Discover more at pentane.com

Stefanie welcomes Matthew Stafford, the Managing Partner at Build Grow Scale, to discuss his remarkable journey from the concrete industry to mastering eCommerce. Matthew shares invaluable insights on website optimization and the strategies that drive significant growth for online businesses, emphasizing the importance of data analytics in converting traffic into sales. Tune in to discover how simplifying your website can lead to higher conversions and learn about the common pitfalls that many entrepreneurs face in the digital landscape.About Matthew Stafford: Over the past three decades, Matthew Stafford has been entrepreneurial and successfully building several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures. Matthew Stafford, the Managing Partner of Build Grow Scale and an equity owner of some in-house Ecommerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid Ecommerce groups and live events. His experience has also allowed him to help hundreds of ecommerce brands scale past the million-dollar mark - with many hitting the $10 million mark. To top it off, he's been speaking on stages about ecommerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly Ecommerce-focused event in North America - BGS LIVE.About Build Grow Scale: At BGS, we are dedicated to drive business growth and reach new heights of success for our clients. We are not just another ecommerce guru jumping on the bandwagon. Ecommerce is all we do and we're passionate about helping businesses grow in revenue, profit, and life, faster. We understand that running a business can be challenging, which is why we're dedicated to providing our clients with the tools, knowledge and support they need to succeed in the ecommerce world.Discover more at buildgrowscale.com

Stefanie Beach delves into the world of marketing and finance with Jeff Greenfield, Co-Founder and CEO of Provalytics. Discover how to bridge the gap between creative marketing strategies and hard financial metrics, and learn why understanding attribution is key to optimizing your advertising investments in today's privacy-focused landscape. Don’t miss this enlightening conversation that promises to elevate your marketing game!About Jeff Greenfield: Jeff Greenfield is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution with privacy-centric, cookie-less solutions tailored to a rapidly evolving digital landscape. With over three decades of expertise in strategy, growth, and marketing innovation, Jeff has a proven track record of building transformative companies and delivering measurable results. At C3 Metrics, which he co-founded, Jeff developed industry-first technologies like the cookie-less identifier. These innovations helped clients such as JP Morgan and Nestlé achieve marketing ROI improvements exceeding 25%. Jeff’s journey began with his studies in biochemistry at the University of Maryland, where he developed a data-driven approach that has shaped his career. His diverse expertise spans strategic leadership, technology innovation, and creativity, drawing from experiences that include aviation, magic, and healthcare. Today, Jeff leads Provalytics with a commitment to empowering marketers to make smarter, faster decisions that drive measurable impact, helping businesses thrive in a privacy-first world.About Provalytics: Provalytics® delivers AI-driven attribution & planning for a privacy-first world. Our award-winning methodology unifies all media, including walled gardens, deduplicates conversions, and eliminates the need for tags, relying solely on aggregated, non-personal data. By blending Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA), Provalytics delivers granular insights and validated, incremental results.Discover more at provalytics.com

Join host Stefanie Beach as she welcomes Peter Cunha, a trailblazer in ad tech and digital media, to the latest episode of The Digital Marketeer. As the Managing Director of Sovrn, Peter unpacks the transformative role of curation in programmatic advertising, exploring how emerging technologies are reshaping the digital landscape. Tune in to discover the future of advertising and the exciting intersection of AI and curation that could redefine industry standards!About Peter Cunha: Peter is a commercial & operations leader with direct experience in cultivating strategic partnerships, managing cross-functional teams and building companies from ideation to market. With a special focus in online media, data products and programmatic advertising, he specializes in GTM planning, execution and cultivating go-to-market strategies that scale.About Sovrn: Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York, San Diego, and London. With thousands of customers deploying advertising, affiliate marketing, and data products across more than 50,000 websites, Sovrn reaches 500 million active consumers across more than 40 billion pageviews every day. Sovrn has been a leader in online publisher technology since its founding, and has been recognized by IAB, JICWEBS and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't.Discover more at sovrn.com

Stefanie Beach welcomes Ali Wendroff, the VP of Demand Partnerships at Sharethrough, to explore the dynamic world of demand side platforms (DSPs) and supply side platforms (SSPs). Together, they delve into innovative strategies for building effective partnerships that enhance advertising effectiveness, emphasizing a creative-first approach that captivates audiences and drives measurable results. Listen to gain insights into the importance of understanding client needs and the transformative potential of contextual advertising in the evolving digital ecosystem.About Ali Wendroff: Ali is the VP of Demand Partnerships at Sharethrough. Packing 10+ years of experience in Ad Tech, she specializes in bringing Supply and Demand to facilitate growth of strategic partnerships in collaboration with Sales and Account Teams globally. About Sharethrough: Sharethrough is one of the leading global ad exchanges, connecting publishers and advertisers with true technology innovation supporting all omnichannel formats including display, video & native; devices, and user experiences. We are building a sustainable advertising ecosystem for journalists, content creators and app developers, by bringing human-centric technology to programmatic advertising.Discover more at sharethrough.com

Get ready for an insightful episode with Stefanie as we dive into the world of in-house marketing with Kasper Sierslev, author of the now published book IN-CREDIBLE: Under the Hood of In-House Creativity. Discover how to build effective teams and harness creativity to take your brand to the next level. Tune in and learn how to stay ahead in the ever-evolving marketing landscape!About Kasper Sierslev: Kasper is the Chief Commercial and Creative Officer of Zite and author of Moving In-House and Win-Win-House - two bestsellers about in-house marketing. His new book IN-CREDIBLE about in-house creativity is available now. With a background that includes overseeing global campaigns for one of the world’s largest shipping companies, Kasper brings a unique perspective on in-house marketing and creative strategy. He shares his insights on building effective in-house teams and the evolving role of creativity within companies that want more direct control over their brand and messaging.About Zite: Zite analyzes, designs, implements and runs efficient in-house agencies.Discover more at zite.agency

Join host Stefanie Beach as she dives into the world of entrepreneurship with Eric Holtzclaw, the Chief Strategist at Liger. In this engaging episode, Eric shares invaluable insights from his extensive experience interviewing over a thousand entrepreneurs, revealing the secrets behind successful business models and the importance of customer-centric strategies. Discover how to navigate the challenges of entrepreneurship, from pitching to investors to leveraging unique opportunities, all while embracing the grit necessary for success in today's digital landscape.About Eric Holtzclaw: Eric Holtzclaw is a visionary, recovering technologist, and serial entrepreneur. Using his extensive experience founding and scaling start-ups and advising enterprise clients on transformation, Holtzclaw’s recommendations are based on decades of work in user research and executing effective marketing strategies.For those who understand effective marketing requires consistency and a deep understanding of the true behaviors, motivations, and expectations of ideal buyers. and grounding in solid strategy, Holtzclaw, as the Chief Strategist at Liger, brings unconventional thinking and creativity to allow brands to break through today’s market noise.About Liger: Liger is a hybrid marketing powerhouse that blends top-tier brand strategy consultancy with a full-service production house, delivering comprehensive content and creative solutions.Discover more at ligermarketing.com

Stefanie Beach chats with Rachel Hernandez, Senior Director of Content at The HOTH and Director of Digital Strategy at Next Net Media, about the critical role of SEO and link building in successful marketing campaigns. They explore Rachel's journey from aspiring writer to SEO expert, emphasizing the importance of quality content and strategic backlinking to enhance online visibility. Tune in for valuable insights and practical tips on navigating the ever-evolving landscape of digital marketing!About Rachel Hernandez: Rachel is the Director of Brand Strategy for Next Net Media, the largest global network of trusted media outlets, link partners, and global news websites. She is also the Senior Director of Content at The HOTH, a search engine marketing company. With a rich decade-long history as a digital content creator and strategist, Rachel stands as a beacon of innovation. In 2016, she launched Next Net Media’s content department, ingeniously leading both in-house teams and 700+ freelancers, culminating in the creation of thousands of top-tier content pieces every week. Notably, Rachel’s success extends beyond her professional endeavors. She earned a coveted finalist spot for the Woman in Content Marketing of the Year by Masthead Media and Content Marketing Institute. An authority in her field, she’s a sought-after guest on marketing podcasts and a revered speaker on the international circuit, where she imparts wisdom on the pivotal intersections of content marketing, brand strategy, and SEO.Discover more at thehoth.com and nextnet.ai

Join host Stefanie Beach as she converses with Scott Grates, a national bestselling author and entrepreneur, who shares his inspiring journey from the bustling streets of Philadelphia to the serene shores of Maui. Discover how Scott's passion for building genuine relationships transformed his career, leading him to create a thriving business model centered around referrals and community engagement. Tune in for valuable insights on entrepreneurship, personal branding, and the power of consistency in achieving your goals!About Scott Grates: Scott Grates is a national best-selling author, podcast host, entrepreneur, TEDx speaker and sought-after coach for small business owners. As the leader of multiple thriving businesses which started from zero—and now generate millions of dollars annually, Scott understands the challenges faced by small business owners in their relentless pursuit of success against corporate behemoths. Scott is on a mission to arm entrepreneurs with the transformative power of relationship optimization in their communities. Scott teaches the Infinite Referral Advantage® system in his most recent book, Referrals Done Right. His system connects entrepreneurs with fellow small business owners, local schools, community service organizations, and star customers. As a father of three children, Scott also has a lifelong passion to bring real-world knowledge to students prior to graduation so they are better prepared for their career after the classroom.Discover more at scottgrates.com

Stefanie Beach welcomes the dynamic Scott Omelianuk, a seasoned entrepreneur and branding expert. Together, they explore the transformative power of brand purpose in today's fast-paced market, emphasizing the importance of understanding not just what you sell, but why it matters to your audience. With insights drawn from his colorful career, including his tenure as editor-in-chief of Inc. Magazine, Scott shares invaluable advice for aspiring entrepreneurs on how to create meaningful connections with consumers that drive lasting success. Scott is currently the Chief Strategy Officer and Co-founder of BabyRobot Studios. About Scott Omelianuk: Co-founder and Chief Strategy Officer of BabyRobot, Scott, is an author, professor of marketing and entrepreneurship, patent holder, television creator, and podcast host. He has been the Editor-in-Chief at brands including Inc. Business Media and This Old House Ventures, an Executive Editor at Esquire, and a contributor to The New York Times and Wall Street Journal.About BabyRobot Studio: BabyRobot is a Brand and Business Development agency using purpose, events, content, and community as its tools. From individual campaign content to full rebranding, BabyRobot excels by activating its team--a global network of culture creators, storytellers, event producers, and community builders--to position clients for maximum impact and influence when in dialog with consumers who, together, want to build a more equitable future. Home to the Black Lady Business podcast!Discover more at babyrobot.co

Host Stefanie Beach engages with Andy MacLeay, VP of Engagement and Channels at Fluency, to explore the groundbreaking world of digital marketing automation. Discover how Fluency is revolutionizing advertising operations by leveraging robotic process automation to enhance efficiency and creativity, freeing marketers from mundane tasks to focus on strategic insights. As they dive into the future of electric aviation and the evolving landscape of marketing, listeners will be inspired to rethink their approach to technology and embrace innovative solutions for a more effective marketing strategy.About Andy MacLeay: With over 15 years of experience in digital marketing, advertising, and product management, Andy is a brand-focused strategic thinker who is a leader in the enterprise solutions team at Fluency, an enterprise automation platform for advertising. He is passionate about delivering innovative and scalable solutions that help clients optimize their online commerce and marketing performance across multiple channels and platforms. As a certified product owner and a thought leader in the industry, he has successfully launched and managed several products and features that leverage cutting-edge technologies such as artificial intelligence, programmatic, and analytics. He has also contributed to multiple publications and events, sharing his insights and best practices on digital advertising, customer relationship management, and generic domain names. He enjoys building and leading honest and motivated teams, as well as collaborating with partners and stakeholders across various functions and levels.About Fluency:Fluency is the first and only digital advertising operating system for organizations that manage complex paid media portfolios. As the only solution that combines purpose-built Robotic Process Automation for Advertising with secure and integrated AI, Fluency eliminates repetitive and time-consuming tasks and enables precision execution. The result drives groundbreaking scalability, time savings, operational efficiency, and profitability for the agencies and brands we serve.Discover more atfluency.inc