From Drumming to Downloads: Why ASO Is All About Discipline

In this PocketGamer.biz episode, hosts Peggy Anne Salz and Brian Baglow sit down with Yevhen Tarasenko, App Growth Consultant and ASO expert, to break down why sustainable organic growth is built on discipline, not shortcuts.Drawing parallels between ASO and drumming in a metal band, Yevhen explains why teams that treat the app store as a live channel and build always-on systems consistently outperform those chasing quick wins.You’ll learn:🥁 Why ASO works like keeping time in a band, requiring consistency, structure and pressure-tested fundamentals📊 How to prove the real value of organic growth by measuring incrementality and establishing clean baselines🛠️ What studios should prioritise first, from in-app events to custom product pages, even with limited resources🤖 Where AI and automation can genuinely help today, including speeding up workflows and reducing manual work by up to 40%🎮 Why product, marketing and creative teams need to play the same song to unlock sustainable ASO performance00:00 Intro01:52 New Year's Resolutions for the Audience02:36 Guest Introduction: Yevhen Tarasenko04:06 Defining ASO05:29 Parallels Between Drumming and ASO06:40 Rule 1: Treat the Store Like a Live Channel08:30 iOS 26 Update and Smaller Teams14:27 Rule 2: Building an Always-On System22:51 Rule 3: Product, Marketing, and Creative Play the Same Song28:56 Rule 4: Measure Incrementality and Solo Your TrackLet's Connect 👉🏻 X - https://x.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/showcase/pocketgamer-biz/?originalSubdomain=uk 👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event