G. Klasek: Cults, field research, Hunter S. Thompson

G. Klasek’s journey jumps from Dunning-Kruger to Sisyphus, Hunter S. Thompson to Adam Curtis. Cultish beginnings led to leaving school in 8th grade and a lifetime of exploration. Not your standard desk-based creative – after reinventing herself through “hundreds of jobs,” G found her niche as a global field researcher, consultant and strategist. This conversation spans both the challenges of sustaining a true ethnography practice in a scale-obsessed world, and G’s one-of-a-kind creation story.N.B: G is also a musician and phonographer – or, in her words, “a collector of sounds.” This episode includes an extract from one of her tracks, plus an endearingly off-beat collection from her archive , including a subway accordion in Berlin, the bag carousel at JFK and an energetic sermon at the 16th St Baptist church, Alabama.G’s consulting, brand strategy and in-field research at Yours in panic. You can also find G on Linkedin here.Enjoying Niche ID? Please follow us and share with your friends. Subscribe to the ⁠Niche ID with Laura Markwardt⁠ newsletter for episode updates.