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Headlines 1

EPISODE · Aug 15, 2018 · 1 MIN

Headlines 1

from Dragoman Transcreation · host UMIT OZAYDIN

Press releases and headlines account for a big part of Dragoman‘s daily business volume. Headlines are written in a style of their own, and we have to know how to translate them. 1. Headlines often leave out articles and the verb be. Incorrect:  MAN LANDS ON THE MOON Correct:      MAN LANDS ON MOON Incorrect:  U.S. SANCTIONS ARE UNJUSTIFIED SAYS ROHANI Correct:      U.S. SANCTIONS UNJUSTIFIED SAYS ROHANI 2. Headlines are rarely complete sentences. Incorrect:  MORE WARMING IS ON THE WAY. Correct:      […]Become a supporter of this podcast: https://www.spreaker.com/podcast/dragoman-transcreation--4083088/support.

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Founded in Transcreation 💫 Delfina Morganti Hernández Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃
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