How CFOs can connect pricing strategies to drive revenue growth

In this episode of The EY Better Finance: CFO Insights podcast, host Myles Corson speaks with Riya Grover, CEO and co-founder of Sequence, about how CFOs and finance leaders can navigate revenue complexity and enhance collaboration.  Riya shares her entrepreneurial journey and discusses the important role of finance in shaping revenue strategy. She highlights how identifying disconnects between pricing, revenue data and accountability can improve decision-making and business performance.  The conversation explores how CFOs can leverage technology for better visibility into pricing strategies, track revenue trends and maintain pricing hygiene as organizations scale. She also discusses the impact of emerging pricing models, such as usage-based and outcome-based pricing.   The discussion highlights the evolving role of finance in driving growth and the importance of collaboration between finance sales teams to effectively manage revenue and growth. Follow The EY Better Finance: CFO Insights podcast for more conversations with global CFOs and finance leaders. Find out more on ey.com/betterfinance.  Key takeaways:  Understand the strategic importance of pricing for CFOs and its impact on revenue management.  Recognize how early involvement in pricing decisions can transform the role of finance leaders.  Explore the role of data integrity and collaboration in informed financial decision-making.  Learn how CFOs can leverage technology for visibility into pricing strategies and revenue trends.  Identify challenges and opportunities with emerging pricing models, including usage-based pricing.  © 2025 Ernst & Young Global Limited