How Infosys’ CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair

Sumit Virmani, Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer”, he brings unique strategic insights on building emotional connections in B2B, responsible AI adoption, and staying ahead of technological disruption. In this conversation, he shines a light on Infosys’ journey to becoming a $19B-revenue global tech brand and what the marketing team has to do with growth.What You'll Learn:How to leverage financial acumen to build stronger relationships with the C-suite and drive marketing successWhy creating emotional connections is equally important in B2B marketingThe Navigator Framework for building long-term client relationships in tech consultingHow to balance short-term business objectives with long-term brand aspirationsWhy AI represents a disruptive rather than incremental shift in marketing capabilitiesWhy 95% repeat business proves the value of deep institutional trust in B2B relationshipsThe three-pillar approach to modern CMO leadership: building business trust, developing strong teams, and maintaining market presenceUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.