How PMMs can influence GTM without being left out w/ Madison Leonard

Timestamps: 01:02: Madison's journey to product marketing 02:11: Transitioning from B2C to B2B 02:58: Madison's current role and GTM strategy passion 05:37: Are product marketers actually marketers? 07:56: The disconnect between marketing and sales 12:...

Episode 10 of the We're Not Marketers podcast, hosted by Gabriel Bujold, Eric Holland, Zach Roberts, titled "How PMMs can influence GTM without being left out w/ Madison Leonard" was published on February 8, 2024 and runs 34 minutes.

February 8, 2024 ·34m · We're Not Marketers

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Episode Description

Timestamps:

01:02: Madison's journey to product marketing

02:11: Transitioning from B2C to B2B

02:58: Madison's current role and GTM strategy passion

05:37: Are product marketers actually marketers?

07:56: The disconnect between marketing and sales

12:11: The role of product marketing in Go-to-market

18:07: Building trust and influencing change in organizations

22:47: The shift from B2B to PLG

32:39: Where to find Madison and learn more about her work

Show Notes:

Madison LinkedIn

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