How To Use Analytics Tools To Track Your Business’ Progress

Key Takeaways Covered In The PodcastWhen using Facebook for Business you need to click the Insights tab in order to reach your analytics. This will show you the actions on your page, your page views, your page previews, your page likes, your post reach, your post engagement, your page responsiveness, your video views, your page followers and your orders.In most cases, post reach is a vanity metric as you could be reaching thousands of people but none of them may be engaging with your post. Instead, consider what your engagement is as a percentage of your overall reach.Facebook Insights can also give you an idea of what posts perform the best, giving you an insight into what kind of content you should be publishing regularly.In the top right-hand corner of Twitter, you will see an option to view your Twitter Analytics. Whilst Twitter Analytics are often incorrect, you can view your Twitter highlights, a summary of your month, how many Tweets you’ve done, your Tweet impressions, your profile visits, the number of mentions you have had and the number of new followers you have gained.When it comes to Instagram there are two ways to look at your insights. The first way is to tap on one of your posts and click ‘view insights’. This shows you how many people have liked it, how many comments you’ve had and how many people have saved it. It also shows any actions that have been taken from the post, where your post was discovered and whether anyone has visited your profile.The second way to use insights on Instagram is to click on the hamburger menu right hand side of your profile and the click ‘Insights’. The first section shows an overview of your content including feed posts, stories and paid promotions. The activity section shows who is visiting your profile and what they’re doing whilst they’re there and the final section shows an overview of your Audience. This includes their location, age range, their gender and when they are most active.You can view Instagram Story insights by swiping up on your own stories. It will show if they clicked your links, if they tapped on your stickers or if they exited your stories at a certain point.When it comes to Google Analytics you can use the audience overview to show you most of the information you need. You need to select a date range first, but the first thing you will see if a graph that will show your overall visits to your site. Under the graph you will be able to find your total website users, the new users to your website, your website sessions, the number of sessions per user, your page views, your average page to sessions, the average session duration and your bounce rate.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the biggest fears people have when pitching new clients is that they’re worried about rejection. There are no industry standards or ideal numbers when it comes to analytics for your business. Whilst you may have personal goals, it’s much better to focus on how you can improve, rather than what numbers everyone else has. Look at where you are today, see where you can improve and then go back in a month’s time to measure your progress.Highlights You Simply Can’t MissUsing Facebook Insights – 06:25Using Twitter Analytics – 13:52Using Instagram Insights – 16:40Using Google Analytics – 23:00External Sites for Tracking – 30:50Links to Resources Mentioned in Today’s EpisodeEpisode 42Dash ThisAgorapulseTranscript below Hello and welcome to this week’s episode of the podcast. How are you? Know what? I have just had the busiest few weeks. So much travelling speaking training and don’t get me wrong I love every minute of it. But sometimes it absolutely wears me out and it gets me so super tired so I have to be really careful to take care of myself and I don’t know about you but when I travel all myself care goes out the window. I am a very social person so when I’m away I really like to go out and see places and meet people. Normally have several glasses of wine or a few gin and tonics and like I said I don’t end up looking after myself very well. I don’t get to bed very early. I then do long days. And if you do a job where you’re having to present yourself it’s quite hard work and I know that sounds daft because I feel like I’m very genuine when you see me and hopefully if you’ve met me recently because I met some amazing people at Atomic Con 19 and a few podcast listeners which was awesome. So if you have met me then hopefully you think I am the same as I am here. But sometimes when you’re trying to be just on form all the time, it can be really really tiring. So I’m a little bit tired. I have to say recording this podcast and I’m trying to batch ahead because next week I’m off to Social Media Marketing World which is gonna be fabulous and wonderful and really good fun. But again it’s going to be full on. It’s going to be long days. Lots of learning, lots of meeting people, lots of catching up with people that I’ve had on the podcast, my friends. Hopefully, I’m going to get to see Amy and Pat and Rick and Jasmine and all those lovely people. So it’s gonna be a really good week. But it’s gonna be totally full on. Of course by the time this podcast episode comes. I’m actually will be back from Social Media Marketing World. Sometimes it all gets very confusing. But anyway enough about me. How has your week been? And also how is the first three months of the year gone? Can anybody actually believe we’re through the first three months? Because I can’t. I don’t know where this time has gone but it’s gone way too quick. And even though I achieved some things that I wanted to and I have made progress on other things. Actually there is still things that I think “Okay I’ve not progressed as I should have done.” And also sometimes things just change. So you might have a plan and you might have a direction in which you think you’re going. And then something in your world or in the business or someone you meet or something someone said then makes you just readdress things and actually over the past few weeks I’ve really had this and you’ll know quite a few weeks ago on the podcast I said to you that I might be taking a slightly different direction not massive but I was going to be focusing the podcast more on all aspects of digital marketing and selling online rather than just a really specifically social media. Now don’t worry I am still going to talk lots about social media. We still have some great guests coming up but also I want to... I want to see it with everything else because you know what that’s how I’ve always seen it. Social media is just one of the many tools that as marketers and business owners that we have in our tool belt in order to market our businesses. So I don’t know about you but hopefully you’ll agree with me that actually adding in these other elements make complete sense and hopefully is going to give you a better and bigger more rounded way to approach your own marketing and more skills, more tools, more tips, more strategies and hopefully you’re going to love it even more because I love the podcast. I love doing it. I love hearing when you guys send me DMs or when you put things on insta story or you tweet me and you say cool stuff about the podcast. It really does help because sometimes you sit in a room which I’m doing now on my own wittering on myself so it can feel a little bit odd and lonely at times. But when I get those messages back it just makes me feel like, yes this is working and you guys are getting some real benefit from it. So thank you. Also while I’m talking about that is it terribly awful. If I ask it’s going to give me an iTunes review I would really appreciate that. It’s just that if you are on iTunes and you’re trying to move your way up the charts, one of the things that help is reviews. So if you are happy to go give me a five star review I would love you forever. Thank you so much. Anyway on with today’s episode and enough of me wittering on. Now we’re at the end of this three months, aren’t we? So we’ve done first three months the year and I know we did a review at the end of 2018. If you haven’t done that review if you didn’t see it I’m gonna hook up to that episode in the show notes so you’ll find the show notes at w w w dot TERESA HEATH WAREING all one word no hyphen dot come forward slash fifty eight as in the numbers not the word and every episode’s exactly the same. If you’re listening to any episode anyone find the show notes, it’s always forward slash and the number of the episode but I’m going to link up to the previous episode that I did back in the end of 2013 where we reviewed our entire year. And even if you didn’t get a chance to do it then there’s nothing to say that you can’t go ahead and do it now or do it whenever you’re listening to this episode. But what I wanted to focus this episode on is some of the analytics and the stats that I look at in my business to see how well my business is doing and I’m gonna talk you through, especially on social media what some of these things mean. So I’m going to talk you through the Facebook analytics and I’ll talk you through Twitter and Instagram. I’m also going to do a teeny bit of Google Analytics and just let you know the sorts of things that I look out for when I look at my own stats to see how well my business is doing. And I’m gonna...