Your Dream Business

In this episode, I’m sitting down with Matt Hall to unpack how he grew his membership from a stagnant 30–50 members to nearly 350 in just six months—despite a tougher online market. What really stood out to me is that this wasn’t about hacks or shortcuts. It came down to raising his standards, focusing on delivering genuine value (not content that’s secretly a sales pitch), and simplifying everything. Instead of trying to do more, he chose to do less—but better. He also made a bold decision to pause his one-to-one work for three months so he could fully focus on building a stronger offer and a more intentional launch strategy.We also dive into how he built momentum leading up to that growth. From consistent in-person networking and investing in paid speaking opportunities to running ads into a live three-day challenge, Matt focused on building trust and visibility in a very human way. I love how honest he is about the numbers too—around 3,000 subscribers, 900 challenge signups, and about a 12% conversion rate during a five-day cart. It’s such a great reminder that success comes from understanding your metrics, staying consistent through the ups and downs, and being willing to rinse and repeat what works. And ultimately, building recurring revenue through membership has completely changed the stability of his business.3 Key Takeaways:Do Less, But Do It BetterOne of the biggest lessons for me here is that growth didn’t come from adding more—it came from simplifying. Matt focused on improving the quality of his offer and delivery, which made everything more effective and easier to scale.Real Value Builds Real Trust (and Sales)It’s not about dressing up a sales pitch as “value.” When you genuinely help your audience and raise your standards, people notice—and that trust translates into conversions.Consistency + Courage = GrowthFrom pausing one-to-one work to investing in visibility and sticking to his launch plan, Matt showed that growth requires both consistency and bold decisions. It’s about committing to the long game and repeating what works, even when it feels uncomfortable.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I’m diving into the fears that so many of us experience when it comes to launching—and honestly, why they’re completely normal. I share the six most common fears I see (and have personally felt), from fear of failure and judgment to worrying about being too “salesy,” showing up visibly, dealing with imposter syndrome, or even having the tech fall apart at the worst possible moment. These fears can feel very real, and they’re often the exact reason we either delay launching or go into it feeling stressed and overwhelmed. But instead of letting those fears take over, I walk through how I reframe each one so it actually works for me, not against me. I talk about treating every launch as an experiment rather than something that has to be perfect, focusing on the people I’m genuinely here to help, and reminding myself that selling isn’t about being pushy—it’s about offering a solution. I also share some practical ways to build confidence, like starting small with visibility, keeping a “love folder” of kind words and testimonials, testing tech ahead of time, and making sure I have support when it matters most. The goal isn’t to remove fear completely—it’s to move forward with it and still show up with confidence.   3 Key Takeaways:   Fear is Normal—But It Doesn’t Get to Be in Charge Every launch comes with some level of fear, whether it’s about failing, being judged, or things going wrong. Instead of waiting to feel fearless, I’ve learned to expect those feelings and move forward anyway.   Reframing Changes Everything When I stop seeing a launch as a pass-or-fail moment and start treating it like an experiment, it takes the pressure off. Every result—good or bad—becomes something I can learn from and improve next time.   Confidence Comes From Action (Not Overthinking) Small steps make a big difference. Whether it’s showing up a little more, preparing my tech in advance, or leaning on support, taking action builds confidence far more than waiting until I feel “ready.”   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Have you ever got close to launching or doing a launch and managed to talk yourself out of it, or you did actually launch and spent the entire time feeling sick while doing it? Then this is for you because I want you to understand that the fears you have around launching, I have them too, and my clients have them and I'm fairly confident the biggest people in the industry still have them. So in this episode, I'm gonna name those fears. I'm gonna help you reframe them, and then I'm gonna give you practical advice to help you move through them so that you can go into your next launch with all the confidence you need. Welcome to this episode of the Dream Business Podcast. My name is Teresa Heath Wareing, and if we haven't met, or this is the first time you're watching a video of mine, welcome. But secondly, I help course creators, membership owners, and coaches grow their online businesses, and in these videos and in this podcast. Each week, I give you practical, strategic, actionable advice that you can take away and use in your business. And in today's episode, I [00:01:00] want to touch on something that is really important because even though I am all about strategy, I'm actually a certified coach as well. And I do need to address some of the mindset issues that come into play when we launch, because one of the biggest problems I see. Is people just not launching or they launch it doesn't go very well and they don't do it again. And that is honestly the worst thing that can happen for your business. We think the worst thing that can happen is if we do a launch and it doesn't work, but actually. We don't fail. We learn from that. The way we fail is by not doing it in the first place. So in this episode, I am going to talk you through the fears that I hear the most. I'm gonna help you reframe those fears, and then I'm gonna give you some real practical, actionable things that you can do to help you move through them. So let's start with the biggest and the one I hear the most, the fear of failure. This is a real big fear that I hear all the time, and honestly, it [00:02:00] makes complete. Sense there is a real worry that we put ourselves out there, that we try and do a launch, that we go to sell and we just fail and it doesn't work. And one thing I wanna share with you about all these fears is they are completely natural. Our brain is hardwired to keep us safe. And when it knows that something is making us very uncomfortable, it is assuming. Wrongly, that that might be a lion trying to eat us. So instead of allowing us to be eaten by a lion, it then brings in all these things to help sabotage us so that we keep ourselves safe. So the first thing I want to say is don't be angry or annoyed with yourself that you have these fears. It's perfectly natural. And if we didn't have fears like this, potentially we could get eaten by a lion, and we definitely don't want that. So that's the first thing. Fear of failure. It's perfectly understandable. It perfectly makes sense. So how can we reframe the fear of failure? The truth is you can't fail if you're doing an experiment. An [00:03:00] experiment by its very nature is doing something to see what happens, and that's how I want you to view every single launch that you do going forward. It's an experiment. Because from every launch, we're going to learn something, and from that knowledge, we're going to be able to tweak and improve and get better. But the truth is, if we don't even launch in the first place because the fear is too big of failing, we are never going to get to the point where we actually know what works. So you are only going to fail. If you don't launch full stop, you're not going to fail if you launch because it's an experiment, and we will always learn from that Fear. Number two is the fear of judgment. When we do a launch by its very nature, we are putting ourselves out there. We are sharing our thoughts, our opinions. We've created an offer, which inevitably is to do with us and our brain. We are sharing it with the world and we are saying, look, I know what I'm talking about. And that can be very scary because we're basically putting our head above the parapet and we are basically saying, [00:04:00] look at me everyone. And sometimes the fear of judgment is completely valid. So let's reframe the fear of judgment. The truth is the people who are really judging you. If anybody is, which one of my other mindset things I talk about all the time is what do I know as fact? And we are assuming people are judging us, we're assuming they're going to say something, and honestly, in one way, that would mean they're really paying attention. So we could take that as a really good thing. However. We don't know it by fact. And if we do know it by fact, if someone is judging us, they're not our customers. They're not someone who we are serving or who we are trying to attract. So those people are not people we should be worrying about. The people who are your customers are the ones who really want your help. So they are never going to judge you for trying to help them. So a practical fix for you on this one is I want you to really focus on that person you're trying to help and really think about the fact that. [00:05:00] Without you, they're gonna be stuck where they are and you have something that can help them and that can move them forward. So we're not gonna think about the people that might judge us, we're just gonna focus on the people who need our help. And if I wanted to take this a step further, I would say to you that we are doing them an injustice by us not showing up. So if we have a solution that can help someone, it's doing an injustice to someone else for not. Telling them about that thing that we can help them with and the offer that we have. The third fear is the fear of being salesy or pushy during a launch. Now, the way I'm gonna validate this one to you is if you are even thinking that that is a concern. You are not that person. Do you think the person who is genuinely salesy and genuinely pushy is sat there worrying, oh, am I being a bit pushy or am I being a bit salesy? No. All they're thinking is I want the sale. So the sheer fact that you might have this fear tells me you are [00:06:00] not this person. So the reframe for this is very similar to what I've just said by not sharing that you have a solution. Two, the pain or problem that they have is really doing them a disservice because...

In this episode, I’m diving into why relying on launches alone can leave your business feeling unpredictable and honestly… exhausting. I share how I’ve learned to create more consistent income between launches without burning myself out or constantly reinventing the wheel. Instead of building something brand new every time, I focus on what I already have—repurposing past content, offers, and resources my audience already wants—and turning those into simple, effective ways to generate revenue.   I walk you through six practical ways I make money between launches, from setting up evergreen email sequences and running ads to low-ticket offers, to personally reconnecting with past leads and offering limited one-to-one spots when I want a quick cash injection. I also talk about how I maximize revenue from existing customers through upsells and annual membership upgrades, and the mindset shifts that helped me stop worrying about “bothering” people or ruining future launches—because done right, these strategies actually support long-term growth, not hurt it.   3 Key Takeaways:   You Don’t Need Something New to Make Money One of the biggest shifts for me was realizing I don’t have to constantly create new offers. I can repurpose what I already have—past webinars, courses, and content—and turn them into revenue streams that work between launches.   Consistency Comes from Simple, Repeatable Strategies Things like evergreen emails, low-ticket offers, and follow-ups might sound basic, but they’re powerful. These small, consistent actions help smooth out income and make the business feel far more stable and sustainable.   Mindset Matters Just as Much as Strategy I had to get over the fear of bothering people or “selling too much.” Staying visible, following up, and offering relevant solutions isn’t annoying—it’s actually helping people take the next step when they’re ready.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I talk about what to do when you’re mid-launch and things feel slower than expected, because this is usually the point where panic kicks in. I share why it’s so important to step away from emotion and instead focus on your data—looking at your signups, clicks, email performance, engagement, and sales to understand what’s really happening. I also explain what “normal” looks like during a launch, including how typical conversion rates often sit between 1–8%, so a slow period doesn’t necessarily mean something is wrong. I then break down how to troubleshoot your launch depending on where the issue is coming from—whether that’s low signups, low engagement during your live experience, or low sales once the cart opens. I walk through simple, practical ways to boost visibility, re-engage your audience, and increase conversions, all without making reactive decisions like dropping your price or extending your deadline. The key is making small, strategic adjustments based on what your numbers are telling you, so you can turn things around now and improve your future launches too. 3 Key Takeaways: Follow the Plan, Not Your Emotions When things feel slow, it’s easy to panic and start making reactive decisions. But your job mid-launch is to stay grounded, trust your strategy, and let the data guide your next steps—not fear. Diagnose Before You Fix Low sales aren’t the problem—they’re a symptom. Whether it’s low signups, low engagement, or poor conversion, identifying where the breakdown is allows you to apply the right fix instead of guessing. Small Tweaks Can Save a Launch You don’t need to overhaul everything. Sending more emails, showing up more, adding a surprise bonus, or personally reaching out can dramatically shift your results when done at the right stage of your launch. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I’m sharing a tough but important lesson from my own business—what it looked like when I was getting all the engagement, support, and “love”… but barely any sales. I break down the three biggest mistakes I made that caused this disconnect, from unclear messaging and trying to speak to everyone, to avoiding proven marketing strategies, to not showing enough proof of results.I also walk you through exactly how I turned things around. From niching down and getting crystal clear on who I help, to confidently using ethical sales strategies, to finally owning and sharing the results my clients were getting—these shifts completely changed my business. I also talk about what happened when I decided to fully commit to selling an offer I truly believe in, and how stepping into a “main character” mindset helped make this my best year yet. 3 Key Takeaways: Clarity Converts, Confusion Doesn’tWhen I tried to speak to everyone, I ended up resonating with no one. Getting specific about who I help and how I help them made my messaging stronger—and my sales followed. Ethical Selling Still Requires StrategyAvoiding tactics like deadlines, bonuses, or urgency didn’t make me more authentic—it just made it harder for people to take action. When used with honesty and integrity, these strategies actually serve my audience. Proof Builds Trust and Drives SalesPeople need to see what’s possible. When I started sharing testimonials, case studies, and real client wins (while being honest about expectations), it became much easier for people to say yes. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I’m busting the myth that you need a huge audience to have a successful launch. I share why a smaller audience can actually be your superpower, especially when you focus on building genuine connection and trust. Through a real client example, I show how a list of just 130 people generated over £10,000 by refining the offer and aligning it with what the audience truly needed. I also walk you through the simple strategies I recommend before, during, and after a launch—from warm-up content and personal outreach to DMs and follow-ups based on engagement data. The key message is that small audiences can convert incredibly well when you lean into personal connection, intentional effort, and learning from post-launch feedback. 3 Key Takeaways: A Small Audience Can Be Your Biggest Advantage With a smaller audience, I can create more personal conversations, deeper trust, and stronger relationships that often lead to higher conversion rates. Manual Connection Drives Launch Success Personal DMs, voice notes, direct follow-ups, and warm conversations can make a huge difference when growing sign-ups and increasing sales. The Launch Doesn’t End at Cart Close The feedback I gather from people who didn’t buy helps me understand objections, improve messaging, and make the next launch even stronger.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Everyone thinks that you need to have a big audience in order to succeed in the online business. And while I won't disagree, it's a numbers game, it doesn't mean that you can't have a successful launch with a small audience. In today's episode, I'm gonna be sharing with you the things that are your superpower when you have a small audience to help convert more people. If this is the first time that you're seeing me welcome, my name is Teresa Heath Wareing, and I help course creators, membership owners, and coaches grow their online business. After being in the online space and having my own business for 11 plus years, I have seen everything there is to see and have been behind the scenes in some very successful launches. Within my programs, I have helped hundreds of online businesses launch and grow their business. And in these episodes I help to give you some of the strategies, the tools, and the tactics that are working right now in the online space so that you can grow yours As an online business expert, it is remiss of me not to talk about the fact. It is a numbers game. [00:01:00] If you've watched my videos before, if you've listened to the podcast, you know I will talk a lot about expected numbers, and it always starts with that first initial thing of how big is your email list. And then from your email list, a percentage will go onto your launch list and from your launch list, a percentage will buy. And that percentage can seem pretty small. And it is. And often people get very disheartened because they go and do a launch and they don't get as many sales as they would like, and they think that they've done it wrong. And then when they come to me and I ask them their numbers, I actually realized that the percentages are bang on where they should be, or in some cases even better than they should be. And the key thing at the beginning was they didn't have the numbers in the first place to get those bigger numbers. However, I want to talk to you today about how you can still achieve a really successful launch. With a small number on your email list, just like the amazing Rosanna Sanna worked with me where she had put together an offer that didn't feel right, and we tweaked it and changed it, and we made sure that it really [00:02:00] aligned with her, her audience and what she wanted to deliver. We put out her offer in a launch through a challenge to her list of only 130 people, and she managed to finish that launch making over 10,000 pounds from a teeny tiny list. So it is possible, yes, I always want you to grow your audience, but it is possible to make good money from a small audience. And in fact, I'm gonna show you today how it's your superpower. So let's talk about how you can maximize your launch. And I'm gonna be covering off two main areas. Before the launch, IE is you're trying to get people to sign up to your launch experience and then actually selling, because obviously the more people we can get into your launch experience, the better. Okay, so before the launch, what can you do to help maximize as many people in your audience to get onto your launch experience? Well, one of the things I teach is talking about pre-launch content. The more you can warm people up, the better. So if you are literally one day talking about one thing, and then the next day [00:03:00] saying, join my webinar or join my challenge, then it comes a bit out of nowhere. So doing pre-launch warmup, doing content that warms your audience up ready is a really good idea, and I would recommend that to any one of any audience. Size the difference when you have a smaller audience is what I would put in that is some engagement and is some outreach. So during that pre-launch, how can you engage with people that are following you online? Can you start conversations not about come and join my launch, but just genuinely doing good engagement on social media. The second thing you can do is once you actually start talking about your launch. Experience IE your challenge, your bootcamp, your masterclass, whatever it might be, is you can actually go and do personal outreach in your dms to tell people about it. Now, I would say doing this personally is much, much better. Again, if you haven't got a massive audience. That's way easier to do when someone has a bigger audience and they do that. Sometimes someone on their team reaches [00:04:00] out and it just doesn't feel the same. Also, it's a blanket outreach and that doesn't feel nice. Whereas if you are having a conversation with someone and you then happen to say, oh, by the way, I just wanted to check that you'd seen this, or, you know what we were talking about the other day, well, I'm actually gonna be covering it in this. Thing. It's so much better, and the likelihood of them signing up to your launch experience is so much better. The third thing you can do is you can go out to your connections and ask them to share it. I don't do this every time, and I wouldn't necessarily suggest for every single launch unless you have the loveliest connections ever because it's going to wear a bit thin. But if you are just starting and your audience is. Small. Then why not go to the people you know online, your friends, your business colleagues, and say, is there any chance you could share this with your audience? Could you literally just share the post for me or could you talk about it or could you mention it on your stories, whatever it might be. Ask them if they can share it. And like I said, when you've got a smaller audience to get them to help you do that. And the first instance is really, really helpful. And finally, why [00:05:00] not go and ask anybody that you've worked with, if they know anybody that would be good for this masterclass, for this launch experience, for this bootcamp, whatever it is that you are doing. Go and have a conversation with someone that you've previously worked for and said, do you know anybody that you think would be interested in this? And could you refer them to me? So again, these are very manual things, which. Always sound a bit odd when I talk about an online business 'cause it's all about scale. But in the early days, we have to do these things. There's a story about the people that own Airbnb that in the first few years of owning Airbnb, one of the things they identified was the photos weren't very good. So they personally went out and photographed people's places. There's. Talk of the person that owns Uber, of actually going and doing Uber and driving Uber so they can experience what it's like in the early days. Even when the business ends up being massive, they're not working at scale in the early days. They're doing things that can't scale. And the beauty of having a small audience and the beauty of getting started is that you [00:06:00] can do those things. 'cause once you scale. You can't do them as easily. Okay? So those are the four things that you can do to actually get them to sign up to your launch in the first place. So let me recap them for you. So the first thing is doing that pre-launch content, but when you have a smaller...

In this episode, I break down why relying on a single offer just isn’t enough if you want to grow your revenue, especially when only a small percentage of your audience will actually buy during a launch. Instead, I walk you through the concept of an “offer ecosystem” and how layering additional offers around your core product can significantly increase how much each customer spends—without needing more traffic. I also explain the difference between where you place offers (like order bumps, one-time offers, and thank-you page offers) and what actually makes up the ecosystem itself—things like bonuses, upsells, downsells, and cross sells.I dive into how each part of the ecosystem works and how to use them strategically—whether it’s upsells that enhance the main offer, downsells that capture people who aren’t ready yet, or cross sells that provide complementary support. The key is making sure every piece feels aligned and genuinely helpful, not random or overwhelming. I also share common mistakes I see—like adding too many choices, pricing downsells too close to the main offer, or not positioning them properly—and why mindset and ethics matter when increasing revenue this way. By the end, I encourage you to think beyond just your main offer and start building a simple, intentional ecosystem that better serves your audience and boosts your results. 3 Key Takeaways:Your Revenue Is in the Ecosystem, Not Just the Main OfferMost people won’t buy your core offer, so having upsells, downsells, and cross sells gives you more opportunities to serve different needs and increase overall revenue.Alignment Beats More OffersEvery additional offer should support your main product and solve a specific problem—random add-ons or too many choices can actually hurt conversions.Small Tweaks Can Drive Big ResultsSimple additions like order bumps or downsells can noticeably increase your average customer spend without needing more leads or a bigger audience. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I share a fun but surprisingly powerful story about how getting my six-month-old golden retriever puppy, Nelly Mae, turned into a real-life lesson in online selling. Within just three hours of discovering a dog trainer on YouTube, I found myself not only binge-watching his content but also purchasing his £250 “Perfect Puppy” course. That experience made me stop and reflect on exactly what worked—and how those same strategies apply directly to our own businesses. I walk through five key selling lessons I took from that journey, including the importance of creating bingeable, easy-to-find content that builds trust quickly, offering a lead magnet that truly matches what your audience is already looking for, and tapping into your audience’s pain and urgency at the exact moment they’re searching for a solution. I also talk about how powerful it is to build trust through proof—like testimonials, results, and visible expertise—and why presenting your offer at the right time, especially for lower-cost products, can make all the difference. By the end, I encourage you to look at your own business and spot where you might be missing opportunities to convert ready-to-buy customers.   3 Key Takeaways: Bingeable Content Builds Trust Fast When your content is easy to find and naturally leads from one piece to another, people stay longer, trust you more, and move quicker toward a buying decision.   Alignment with Buyer Intent Is Everything Your lead magnets and offers need to match what your audience is actively searching for. When the timing and message align, conversions feel effortless.   Timing and Trust Drive Sales When someone is already feeling the urgency of their problem, and you show up with proof and a clear solution at the right moment, the decision to buy becomes easy. If you’ve ever wondered why some people can turn viewers into buyers so quickly—or how to make your own content work harder for you—this episode will give you practical insights you can apply right away.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript This is a picture of my six month old puppy Nelly Mae, and in today's episode, I'm gonna be sharing with you what getting my puppy taught me about the online space and how I went from not knowing someone to three hours later spending money with them online because they could fix my problem. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches, and I help them grow online businesses in a way that feels aligned with them, their offer and their customers. And in today's episode, I'm gonna be sharing with you how an unlikely story of getting a puppy taunt me stuff about the online business and what it can teach you to. Let me start by just telling you a little bit about this story. So I have two dogs. I have two caucus Spaniels, Woody and Teddy. If you're on YouTube, here's a picture of them. Anyway, in summer last year, we decided to bite the bullet and get a golden retriever. So. My husband was away for [00:01:00] three months and I was getting the dog on my own, and I had never actually trained a puppy or dealt with a puppy because my husband always dealt with the boys as puppies, and we had had them from four months old, whereas I was getting her from eight weeks and I was honestly freaking out. I was like, how do I manage this? What do I do? How do we do this? And I was taking it really seriously as one would hope you do when you get a puppy. So she came along and I was like, I'm gonna need some help. So I started watching or looking for some content, and I went to my favorite place, which is YouTube, where I watch a lot of content. I started searching for, how should I look after my puppy? What do you do in the first 24 hours of bringing a puppy home? Like all the things. And I searched all these questions and then of course, the minute I started searching the algorithm on YouTube started throwing up more videos I might like, and I stumbled across this guy called Will Atherton. And Will had got loads of [00:02:00] videos on how to deal with a puppy and what a puppy should do and how to basically train it. And he also talked about the fact that if you didn't train your puppy, the problem you were going to get down the line is you were going to get a really unruly dog. And one of the considerations I had was I had got this puppy who was a golden retriever, and she was going to be a big dog. So how on earth would I make sure that I didn't have this big, massive dog on my hands that I couldn't control? So after watching. Video after video, after video. I was there for a few hours watching all these different videos. At the end of every video will talked about a program, a perfect puppy course, and obviously being a marketer for one, but someone who had the problem. The pain of, I've got a puppy. I don't want it to be unruly, and I also don't want a big grown dog that I can't control. I went and had a look at the Perfect Puppy course while I was there, and while I was in his content, I managed to find a free mini [00:03:00] course that he had about training your puppy. And I opted in for that. I watched it and basically that, and the videos gave me enough confidence that this guy knew what he was talking about and. I went and bought the Perfect puppy course. Now, when I bought it, it was about 250 pounds, and within the space of about three hours, I'd gone from not knowing who this guy was to giving him about 250 pounds. And the reason I'm telling you this story is because there are five key things that he did that I think you can take away and learn from this when you are selling online. Step number one, he had bingeable content that built my trust. So when I found his first video, I was able to then go and see. He had loads of other videos, and then I went down a rabbit hole of watching these videos, and then I went and found him on social media and saw he was all over social media. So for me. I was able to really get to know this guy really quickly because he had [00:04:00] content. Now, someone might not buy after watching one video, but after watching video, after video, after video, after going down a rabbit hole and looking at someone's social media, after seeing that there is lots of content out there and binging the content, they are much more likely to buy. So step one, have that bingeable content. So if you do not have bingeable content, IE. If I can't find you online and watch what you do and how you do it, then you are gonna make it very difficult for me to even engage with you, let alone buy from you. Number two, he had a lead magnet that captured the intent to buy. Okay, so his lead magnet, his freebie, his mini course, was a perfect prerequisite for the thing I wanted to buy. It was an introduction for some of the basics that you need to know about getting started with your puppy, which was almost step zero. In the steps of wanting a trained puppy. Now, it's interesting. Normally when I would talk about a lead magnet, [00:05:00] I would talk about getting them onto your list and then you nurture them on your list. However, in this particular case, I barely read an email that he sent me other than getting the email to actually log into the little mini course that I could take a look at. I wasn't actually paying attention to his emails because quite honestly, he couldn't have sent me enough emails in time because I did it in such a short space of time. So he delivered a lead magnet that I could then also binge watch because I did. I went through it fairly quickly, and in fact, I don't even think I went through the whole thing. I just got past some of the first couple of videos before I was like, yes, I absolutely need this, because the next thing he did in step three. Was he basically reconfirmed the pain and the urgency within the lead magnet. So within the lead magnet, within the video, he reconfirmed why I needed the course even more. And it wasn't so direct as selling. It was talking about like he would [00:06:00] introduce a concept and then we'd talk about the fact of if we don't get this nailed now, or if we are not learning how to. Deal with this now, then down the line, this is gonna cause a bigger problem. So he was really addressing all of my fears. My fears of, I've got a big golden retriever dog that basically is going to be so hard to deal with. I'm not gonna be able to walk because...

In this episode, I talk about how to know whether you’re truly ready to scale your online business — or whether it might be better to focus on strengthening your foundations first. Scaling is often talked about as the next logical step in business growth, but I explain that it doesn’t have to mean building a huge, low-touch company. In fact, I share why I personally love smaller, higher-cost, high-touch programs and how they can still scale in a meaningful and sustainable way.   I walk through five signs that show you’re ready to scale, including having a proven offer you’ve sold multiple times, reaching capacity with delivery like one-to-one work, and having real clarity about your audience and the problem you solve. I also share five signs that you might not be ready yet, such as constantly changing your niche, lacking consistent leads, or not having a repeatable sales process. By the end of the episode, you’ll have a clearer understanding of where you are in your business journey and what your next best step should be. Teresa Heath‑Wareing regularly shares strategies for growing online businesses through her podcast and teaching.   3 Key Takeaways:   A Proven Offer Is the Foundation of Scaling Before you scale, you need an offer that has already sold successfully multiple times. When you know people want it and it consistently delivers results, you have the confidence and data needed to expand it.   Consistency Creates Growth Opportunities Scaling becomes much easier when you consistently show up with content and have a reliable strategy for growing your audience. When people clearly know what you’re known for, your visibility and authority naturally increase.   Strong Foundations Matter More Than Speed If you’re still changing your niche, struggling to generate leads, or don’t yet have a repeatable sales process, scaling may not be the right move yet. Taking the time to strengthen these foundations will make future growth much easier and more sustainable.   If you’ve ever wondered whether you should scale your online business now or focus on strengthening your foundations first, this episode will help you assess where you are and decide on the smartest next step.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube or take the Quiz   Transcript When most people come into the online industry, they dream of having an online business that they can scale, but how do you know if your business is ready to scale? In today's episode, I'm gonna be sharing with you the five signs that you are ready to scale, and the five signs that tell you probably not to scale just yet. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches to help them grow their online businesses. And that's the dream in most cases, to have an online business that you can grow and scale so that you make something once and you sell it over and over and over. Now, before we get into that, actually just one quick thing that isn't necessarily the dream for every online business. I have an online business, and when I first came into it, I dreamed of having that massive launch with those thousands of people coming through the doors and all buying, and I realized the more I got into business, the longer I did this. I've been in business now 11 years, actually, that doesn't fill me up. That doesn't make me happy. One of [00:01:00] the things that makes me truly happy is that I know the people I work with so well. I know who they are, what their business is, who their customers are. I normally know if they have children, what their partners are called, what they like to do on a weekend. I get to know the people in my audience and the people who buy my programs really closely because for me, the people that I work with, they've bought a lot of courses, they've done a lot of the things, and it's still not working. And the only way that. You can actually make it work, or the only way that we can start to understand is for someone like me, an expert in this industry like me, to come into your business more and to understand you more, buying another course or buying another program where you are just another face on a Zoom screen is not gonna move you any further forward than you are now. There is no magic trick that that online expert says they've got that is going to help you launch. There is no one. Thing that is going to help [00:02:00] you grow your business. It really comes down to what is working for you, your audience, your offer, your price point and the way that you like to work and show up. And when you have someone that takes that into account, then they can help you with all the tools that you've got and go. That's the one I would focus on or double down over here. So. Actually, my dream did start to have a big course that I sold, or a big program that I sold, and I created it once. I could sell it over and over and over and over, and actually in reality, that doesn't make me happy. What makes me happy is working with people closely and having a smaller program so I can do that. Which means it's a higher cost program. Anyway, I just wanted to add that caveat because if you are looking at this going, actually that isn't what I want, then that makes perfect sense and that is fine, and I just thought I'd share my story on that, but. We can all scale. Okay, so yes, I want a program where it's very high touch, but there is still room to scale. So how do you know if your business [00:03:00] is ready to scale or not? Here are the five signs that you are ready to scale in your online business. Sign number one, you have sold your offer a few times and a few is a hard one because like if it's a low cost offer, then you probably want to sell it quite a few times. If it's a higher cost offer, then you only might need a handful of people to do it. But you know, it works. That is one of the most important things. In order to scale anything, we've got to have tested it and we've got to know that it works, and we've got to have experienced the thing and gone through the thing. So number one, you have an offer that you've sold a number of times, and you know the offer works. Number two, you are at capacity with your one-to-one or delivery. Often when people say to me. If they work in a one-to-one scenario or in a group coaching scenario, should I put my prices up? One of my first questions for them is, are you full? Right? Because if you're full, that is a sure sign that you could probably put your prices up. The same for whether you can scale your online [00:04:00] business. If you are at capacity with your higher touch things and more people wanna work with you, then there might be something that you could be having, or there might be a funnel you can put them into. To give them a different offer. So if you're at capacity with your one-to-one or at delivery, then yes, you are probably ready to scale. Number three, sign that you are ready to scale your online business is you know your audience really well and you know what their problem is that you are trying to fix. If you are not a hundred percent confident on this, then. Scaling is probably not for you at this point because in order to scale, we've got to know exactly who we're talking to because basically it's just amplifying what we're doing. It's just basically doing more of what we're doing or talking to more people. So if we are not. Talking to the right people or we're not talking to them about the right problem that they have, then scaling isn't gonna help that. Number four, you have been creating consistent content and [00:05:00] people know you for your thing when...

In this episode, I explain why growing your audience doesn’t automatically lead to more sales. Visibility is important because it helps more people discover your brand and join your email list, but simply having a bigger audience doesn’t guarantee revenue. Without the right strategy behind your messaging and offers, you can end up with lots of followers but very few people actually buying.I walk through five reasons why this happens, including attracting the wrong audience, not having a clear pathway for people to buy, focusing too much on education without enough conversion content, and not building enough trust and authority. I also explain why having a strong conversion mechanism — like a launch or funnel — is essential. Ultimately, visibility creates opportunity, but it’s the strategy behind your marketing that turns your audience into paying customers. 3 Key Takeaways:Attract the Right AudienceIf your messaging is too broad or your lead magnets attract the wrong people, you may grow an audience that isn’t interested in your offers. Clarity about who you help and what problem you solve is essential for attracting people who are likely to buy. Education Alone Doesn’t ConvertMany creators focus heavily on teaching and providing value but forget to include persuasive content that helps people see why they should work with you. Conversion-focused content is just as important as educational content. You Need a Clear Path to BuyYour audience needs a clear journey from free content to paid offers. Without a defined pathway — such as an offer ladder, launch strategy, or evergreen funnel — people may enjoy your content but never take the next step to become customers.If your audience is growing but your revenue isn’t keeping up, this episode will help you identify what might be missing and show you how to turn visibility into real sales. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week, five-session paid bootcamp model works, including standard and VIP tiers. I also talk honestly about why free launches have become harder — from audience overwhelm and low show-up rates to freebie collectors and creator burnout — and then walk you through four powerful reasons to test a paid launch instead. While you may see fewer sign-ups, the quality, engagement, and conversions can be significantly stronger.   3 Key Takeaways:   Paid = Higher Commitment When someone invests money, they’re far more likely to show up, engage, and implement — which leads to better results and stronger trust.   Engagement and Conversions Improve Paid participants are more serious and qualified, meaning higher show-up rates, better interaction, and stronger conversion rates into your main offer.   Your Launch Can Fund Your Marketing A paid launch can generate revenue upfront, giving you cash flow to fund ads and scale — rather than relying on a free event that only costs you time and money.   If free launches have been feeling heavier, harder, or less effective, this episode will help you see why — and show you a practical alternative that could change the game for your next launch.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript After 10 years in the online space, I have done every type of launch that you can imagine, and there is one launch that is working really, really well at the moment, paid launches. In this video, I'm gonna be sharing with you what paid launches are, why they work so well, and the four reasons that you should consider trying a paid launch for your next launch. If we haven't met, my name is Teresa Heath-Wareing and I work with course creators, membership owners and coaches to help them grow their online business. And I have recently been given the award of Business Coach of the Year from the National Coaching Conference and Awards, which I am obviously over the moon about. And every single week I put out a new video and podcast. What I share with you. Tactical and strategic things that you can actually do in your business that is going to help you grow your online business without all of the overwhelm and with what is working right now. So if you haven't [00:01:00] subscribed to the YouTube channel, I urge you to hit that subscribe button and to make sure that you get notified every time I put a new video out, and I would be so honored if you could share this video with someone who was in the online space that you think could benefit from it. Okay, let's talk about free versus paid. So what do I mean by free versus paid? Now, most launch experiences have been free, so you would do a free webinar, a free challenge, a free bootcamp. So basically for them to come into the launch experience, and I call launch experiences, just the mechanism that you're using, like I said, a webinar, a masterclass, which they tend to be the same thing, a bootcamp, a challenge, a. Open house. Those are what I call launch experiences. And when I talk about launching, I don't necessarily mean for the first time. This is just basically a focused period of marketing where you are selling your online thing, like your course, your program, your membership, whatever it might be. So [00:02:00] in most cases. Up until fairly recently, most launches were free. So you would advertise that you were doing a free webinar, a free challenge, and people would sign up and come and join that challenge or come and join that masterclass for free. And then at the end of the thing, you would then present your offer, which would be your paid program, course, membership, whatever it was. Kind of marketing activity that you were doing to get them there in the first place was free. Now, let me explain to you what I mean by a paid launch experience. So ordinarily and what I've been involved with and what I teach is more about a paid bootcamp or a paid challenge, something that is a bit longer. I would say that you can do paid workshops rather than. Masterclass or webinars, masterclass and webinars tend to be about an hour or to an hour and a half. They're very much focused on the what and [00:03:00] the why and less so on the how. And your program tends to be the how, whereas when you are doing something paid, it normally means it's going into more depth. So let me explain to you my paid launching the I am using currently. I'm doing a bootcamp where basically the bootcamp is over two weeks, but it's five actual sessions, so it's two sessions on week one and three sessions on week two, and for that bootcamp, it is a paid thing. Now the. Cost of the, the bootcamp is low, so my cost of my bootcamp at the point I'm recording this is 49 pounds. But there is also a VIP level where if you join the VIP level, you get additional things. So for instance, rather than just the five sessions, you will also get some q and As with me where. I basically get to coach you. There are also things like you might get some other bonuses and some other nice bits that you would get if you sign up for the VIP. So basically there are two levels to my paid launches, the standard level, and [00:04:00] then the VIP level. But they're both paid. The standard level is 49 pounds. The VIP level I think is 97, like I said at the point of recording this. But the point is to come into that launch experience, which is a bootcamp you have to pay now. You might think, well, this doesn't make sense because I want them to buy the bigger thing, and if they're buying the lower thing, will they buy the bigger thing? We're going to address the reasons why you might want to consider a paid launch, but let me talk about why free are getting a little bit more difficult. Well, the first thing is the overwhelm is massive. There are so many. Free things that we can now do online businesses and launching has become way more popular than it ever has done and will continue to grow. And because of that, there'll be lots of free events, lots of free challenges, lots of free boot camps, which means there is often low commitment from the person that is engaging or signing up to them and the poor sharp rates. So when I started this back in. Or when I started in the online [00:05:00] space about 10 years ago, the show up rate for a webinar would be anywhere between 40 and 50%. Then when we hit COVID, it went up. It was actually like you could get 60%, which is great, and now we are seeing some as low as 15 and 20% show up rate, which means the number of people who signed up to come to say, your webinar only. 15 to 20% of them might actually turn up. And one of the key things is you want them to turn up because if they turn up, they're way more engaged. They're more likely to consider buying your thing that you're selling. At the end, you are also potentially attracting freebie collectors. So there are people that just like to sign up to free stuff and will busy themselves with going to all the webinars in the world. Therefore, you might attract some of them when you are doing a free thing. Often when we are doing free launch experiences, we tend to give information without implementation. And if you've watched any of my other videos, if [00:06:00] you've listened to the podcast, then you will know. One of the big things for 2026 is we need that implementation. That actually what we don't need is more content or more information. At this point, we need to actually get it done and we need ways to help us get it done. And sometimes when we're doing. Three things, rightly so, we are just giving them the information because there has to be a balance of like how much we give away when we are giving it for free. And this can lead to creators, to online business owners, to you to meet, burning out basically. Launching is not a very quick and easy thing to do. It takes work and time and effort. And sometimes you might find yourself feeling very resentful when you are putting in all this time and effort. You are delivering really good stuff and people just aren't engaging and they're not taking it seriously. So there are lots of reasons why free launches are not as successful and not as good maybe as

In this episode, I explain why a successful launch actually begins before you start promoting it. I introduce the often-missed pre-launch phase and share how warming up your audience in advance makes your promotion, live delivery, and sales stages far more effective. I walk through two key questions to shape your pre-launch content — what your audience needs to understand first and what objections you need to address — so you can bring them to the same starting line and turn cold prospects into warm, ready-to-buy participants. 3 Key Takeaways: Your launch starts before promotion If you only begin nurturing your audience when you announce your webinar or challenge, you’ve missed a critical opportunity to prepare them to say yes. Pre-launch content removes friction By answering what they need to understand and addressing objections early, you reduce resistance before you ever sell. Get them to the same starting line Strategic pre-launch content ensures your audience is informed, aligned, and ready — making your promotion and sales phase significantly more powerful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Most people think that a launch starts at the point where they open the doors to their launch experience. IEA webinar. Or a masterclass. Or a bootcamp. But actually your launch starts way before then, and today I'm gonna share with you one of the things that you can do prior to your launch to ensure that your launch is even more successful than it is already. If you are new round here, my name is Theresa Heath wearing and I work with course creators, membership owners and coaches, and I help them grow their online businesses and sell in a way that feels really authentic to them. Today we are gonna be touching on something that lots of online business owners miss out and it's at the detriment of their launches. You see, when most people talk about launching, they tend to talk about three distinct phases of the launch. Phase one is the launch phase. This is where you are promoting your bootcamp, your challenge, your webinar. [00:01:00] Then you have the live launch. That is when you are delivering the webinar or you are delivering the bootcamp, and then you have the sales phase, which is the bit where the doors open and you start selling. But what people are missing is right at the beginning, there's another. Phase, and I call this the pre-launch phase. And this phase is as important, if not more important than some of the other phases because this is where you are getting them ready to actually go through your launch. So let's talk a little bit about how this works now when you have a launch phase. That second phase, this is where you are promoting the bootcamp or the webinar or the challenge. But what we need to think about is how do we make sure that they are ready to sign up for that bootcamp or that challenge or that webinar or whatever it is. The very first thing that you need in place is actually to have a launch experience that they want to actually join. So what we need to think about is what are [00:02:00] you creating in that masterclass, or what are you offering in that bootcamp that they actually want? So that's the first thing that goes without saying that. We can't do an amazing pre-launch and we can't do an amazing kind of launch experience if it's something they don't wanna sign up to. So the very first thing you need to think about is you know what your customers need help with, and you are going to help them with that. Thing, and you have nailed it. You've nailed a really good launch experience. So how do we get them ready to actually take part in the launch? So I'm gonna use the example of bootcamp. Let's say I am running a bootcamp on how to do webinars. I know it's a bit meta when I talk about my own stuff because I'm talking about. Challenges and webinars. Anyway, you, let's stick with it. So I'm gonna talk about doing a bootcamp. Let's say that I am going to do my launch experience as a bootcamp, and the theme of my launch is I'm gonna help you plan your next webinar, or I'm going to talk you through how to do your next webinar. So there are a [00:03:00] couple of questions I need to ask myself to help me create content that is going to go out. Prior to me even sharing that, I'm doing a bootcamp. Okay? So whatever your launch experience is, whether it be a webinar, a bootcamp, a challenge for at least two weeks prior to even mentioning it, I want you to think about doing this pre-launch content. The pre-launch content is going to get them ready. When you are ready to actually talk about the thing and share the actual launch experience that you're going to do, so there's a couple of questions that you need to ask yourself in order to create that content. Question number one, what do they need to know or understand before you can teach them the thing that you are going to teach them in? Your launch experience. Okay, so my example, I'm doing a bootcamp. This is just an example just to [00:04:00] pretend I'm gonna do a bootcamp about how to do webinars. So what do my customers or my potential customers need to know or understand before I can teach them about webinars? Okay, so that's the first question. What do they need to know or understand before you can teach them the thing that you are gonna teach them in your launch experience? Question number two is what objections might they have about learning that thing? When we think about these questions, question number one and question number two, what objections they might have about learning that thing. What we're doing is we are getting them ready for the point where we start promoting the actual. Launch experience. So the challenge, the bootcamp, the webinar, whatever it is. In my case, in my example, I'm talking about a bootcamp, and the bootcamp is gonna teach 'em how to do webinars. I know it's. It's tricky when I do my own stuff, but we get it. Okay, so let me think about that. So in order for me to create my pre-launch content, [00:05:00] I need to answer those questions. So for instance, when I was doing, or if I'm doing a bootcamp that is talking about how to create webinars that finally convert, what are the answers to those questions? So as a reminder, question one, what do they need to know or understand? Four. I can teach them that. Well, if they don't know that webinars are a way to sell an online offer, then they need to know and understand that because there's no way they're gonna sign up for a bootcamp on teaching them how to do webinars if they don't know it's even a thing. For instance, one of the things come up in my world is the word launch. That often people think that when we say the word launch, we are talking about selling something for the first time. So they need to know and understand that if I'm talking about a launch that actually. I'm not necessarily talking about selling or launching something for the first time. This can be. For any of your online products and if you've sold it before, what else do they need to know or understand? Well, they need to know [00:06:00] that that webinars are still a thing. They need to know that webinars can be successful and get them sales. They also need to know that there is a very specific way in which you need to do a webinar that actually you can't just get on and do some free training. That's not what it is. So if that's what they thought it is, then they need to know and understand that. And then the next question is, what objections might they have about learning this? So I guess the example I just gave you is a very good objection. So an objection of, I know what a webinar is. Well, maybe not the way that I teach it, or I've done a webinar before. They don't work. Okay. How do I get over that Objection. So I might create some content that says. That you've create. You know, you've done a webinar before and it didn't work. These were the three reasons why, or I might create content that says webinars are dead, or you think webinars are dead. Here are the last results I got from webinars. What we're trying to do is we're trying to get your audience. All to the same point on the starting line [00:07:00] because if your customers are all at different points, are points of where, um, I hate webinars. Webinars don't work. Webinars are rubbish. Like whatever the thing is you are teaching, then. They're not even gonna be at the start line when I say I'm doing a bootcamp teaching webinars, because they'll be like, well, I don't...

In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly stands out is a clear, compelling result. It’s not about what’s included - it’s about what changes. I explain this using my “two mountains” analogy, showing how your audience starts on one mountain (their current struggles and frustrations) and wants to reach another (their desired outcome). Your offer is simply the bridge between the two, but too often we focus on selling the bridge instead of the view from the top. I also share practical examples - like how airlines market the destination, not the flight and highlight how testimonials and case studies help prove that the transformation you promise is genuinely possible. If your marketing hasn’t been converting the way you’d hoped, this episode will help you refocus on the real driver of sales: the meaningful change you help people achieve.   3 Key Takeaways: Market the transformation, not the product People don’t buy modules, calls, or features, they buy the result those things help them achieve. Meet your audience on their first mountain Your messaging should clearly speak to where they are now, what’s not working, and what they truly want instead. Use proof to make the transformation tangible Testimonials and case studies bridge belief gaps and show your audience that the journey from pain to possibility is absolutely achievable.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript In a world where we have got more content than we know what to do with, and AI can produce us a course five seconds flat. There's one thing that we must ensure when you are marketing your online offer. If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses through effective launches and selling online. So recently I've been doing is some talks and some sessions. I'm a speaker and I've been talking about what is changing and what has happened in the online space we should be doing in 2026 to help sell our online offers. And there is one thing that is so very important that's. Always been important by the way, but it's even more important that we get clearer on now than ever before. I want to talk about your customer's transformation. Now, before you already say, Theresa, I know this. I understand this. I want you to just listen to this video because if this video helps you understand your customer's transformation a little more, that is [00:01:00] going to help you sell more. Because in a world where we don't need more content, we are not bothered about buying something because it's got many, many hours of content. Or because there's all these lessons or all these courses when it's quicker for them to go to chat GPT, for instance, and literally type in a question and get the answer. So why are then people buying the thing that you're selling? If I can literally go and buy a course, why would they then go to the effort to buy something from me or you? They're after the transformation. So what they're not looking for is they're not looking for the product. They're looking for the thing that the product enables them to do. The way I teach a transformation in my world is I talk about two mountains. Okay? So imagine a mountain where your customers currently are, where they're, they are in pain, they have the problem, they are frustrated. And then where they're trying to get to is this other mountain over here, a mountain where. They have the transformation, where their life [00:02:00] is, where they want it to be, where they've achieved the thing they want to achieve. And the thing that gets them between the mountains from the pain mountain they're on now to the transformation mountain of the thing that they want is your product or service. Okay, so let me explain a example of what I mean. So for instance, when people come to me. They are on the mountain. They have the problems and the pains that they have an online business that they love. They just wish it would make them more money. They're frustrated that they followed all the advice, and yet it doesn't seem to be happening. They know people love the product that they sell. Just why aren't more people buying it And they are tired of generic advice and generic stuff. And they are tired of generic advice and they want to know and get deep into their business and understand why it's not working for them in their business, and they ultimately want to make more money and serve more people. So that's the mountain that they're currently on. Now, the mountain that they want to get [00:03:00] to is the mountain where. They have lots of customers, or as many customers as they're looking for, it's where their online offer is selling much easier, where they're not feeling burnt out, where they have a pathway or a strategy that they know works that they can rinse and repeat where their online business is giving them the life that they love. So that's where they're trying to get. So they're over here frustrated, and you might be watching this and you might go, yep. That is me, Theresa. I am annoyed. I thought I'd be further along by now. I have a great online business. I really do help my customers. I just can't understand why we're not selling more and I've done all the things and I want to be over here where I'm selling more and I am getting people to join my program, join my membership, buy the course, and I am actually making the money I want to be making from my online business. So. You are here, you want to be over here. And the thing that helps you get from one mountain to the other is my product and service. So, and interestingly enough, it could be any [00:04:00] of my products and services because I effectively help people do the same. There's just different ways in which they can do it. So watching YouTube doing this is helping you now it's doing it very slowly and it's not doing it specific to you. But if you watch enough of my videos, go back and listen to enough of my podcast episodes. I will help you move from one mountain to the other. If you join my Grow Launch Sale program, I will help you move faster and with a better structure. If you work one-to-one with me, I'm help you move even faster than that. So all my products and services take you from one Mountain and get you to the other one. Now, the truth is, it kind of doesn't matter the thing I'm doing in the middle. Okay? All you really want is to be from one mountain to the other. So if I was to say to you, go out with a sandwich board on, do you know what a sandwich board is? It's basically like a board that people, of course you do. But anyway, it's like a board that people wear on the street that has a sign on it. If I said to you that, that is working really, really well and that is going to get you to the other mountain. You might do it right, because what you want is to get to the mountain. You are [00:05:00] actually not that bothered of what that product and service is in the middle. It's the transformation you want, not necessarily the product and service. So let's just bring it back just a little bit to the online world, to courses, to memberships, to programs that you're offering. Whereas in the past, and this was probably three, four years ago, where it was all about like the offer stack, it was all about going, you get this and you get this, and the hours of training and all these resources and all of these things. It's less so about that now and it's more about the transformation. So if I was to tell you that I have one five minute course, I don't by the way, but if I was to tell you I have one more. Five minute course that is literally going to give you that transformation. Of course you'd want to do it, of course, you'd wanna take it in a heartbeat. It's the same way as like. We just want everything so much faster. So it's not that I want to spend days and weeks learning this stuff, I just want the transformation. But the problem is, one of the ways that we've marketed before [00:06:00] is very much talking about this is what the offer is, this is what I it does, this is how many courses you've get and how many

In this episode, I’m sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question your own strategy or wonder if you’re doing something wrong. I talk about why it’s so important to stop making business decisions based on what others are doing and instead look at your own data, your own enjoyment, and what’s actually working for you. I also unpack how major events like COVID and the rapid rise of AI have permanently changed the online landscape and why change itself isn’t a sign that something is broken. Throughout the episode, I encourage you to evaluate your business through the lens of your current stage, not someone else’s. What works for a creator who’s years ahead of you may not make sense for where you are right now. This episode is a grounding reminder that your business gets to be built on intention, clarity, and informed choice, not fear or industry noise.   3 Key Takeaways: Your business decisions should be data-driven and personal Just because a well-known name changes direction doesn’t mean you should. Your numbers, your goals, and your enjoyment matter most. The online space is evolving—and that’s normal From COVID to AI, the industry has shifted in big ways. Change doesn’t mean failure; it means adaptation. Context matters more than comparison Always evaluate advice and trends through the stage of business you’re in, not the stage someone else is at.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript There has been a lot of talk in the online space recently because a couple of the very big players in the online space have made decisions to change things in their business. I am not jumping on the bandwagon of talking about this because I know it might get me clicks or might get me views. In fact, I'm not even gonna name the people who have made the changes, but I am going to address it because I think when something like this happens, there is a lot of people who have a lot of opinions and I have been asked my opinion, and there's a lot of fear that's spread in the online space about it's not working anymore or. This means something. So I want to do a really short, quick episode about my thoughts when things like this happen in the online space and what do I think is gonna happen with the online space, having been in it for about a decade. If we haven't met. My name is Teresa Heath Wareing and I help course creators, membership owners. And coaches grow their online businesses through launching and selling their offers online. And I have [00:01:00] seen a lot of things happen in the online space over many, many years. And to say it's changed is an understatement. Let's talk about first when COVID happened and the fact that the whole world had to go online and what was fairly new and misunderstood, suddenly had to be taught and get very comfortable with very quick, and the online industry boomed. It was really, really successful. And then as time went on, people got a bit tired of the online. The world opened up again, things changed. Also, at that point, it encouraged a lot of people into this. Space that shouldn't quite honestly have been in the space that were coming into the space 'cause they wanted to make money quick and really weren't the best people. And also there'd been a history of online sellers and some big online sellers basically. Not being very ethical and not using great sales tactic. And then the world opened back up again. People started going back out and they suddenly started to go, I don't really love this online thing as much. And then [00:02:00] AI came in and kicked everyone's backsides and it's changed everything again. And the online space, like pretty much every industry is constantly moving, but when a couple of the really key players make business decisions. It means everyone suddenly has an opinion about what that means. Now, the very first thing I want to say about this is I think people forget that it's their business and they get to do what the hell they want, and that goes for me And for you, it goes for. Anybody in business, and one of the things that I am so passionate about is whenever I am teaching or speaking or doing a video like this is my job, is to help you create a business that you love, to grow your online business, and to give you strategies that work, however, that comes with a massive caveat. And that caveat is it's your business and you get to decide. You get to choose. So if someone is sat there telling you, you must do [00:03:00] this to be successful, or you have to do this to be successful, or the only way you can grow an online business is if you do this, it's absolute rubbish. Okay? I'm telling you now, it's rubbish. I can show you people in different industries using different tools and strategies, being successful in many different ways. There's not a one size fits all, and that is really, really important. So that's my first point. When people make a decision to change something in their program, pull a program, stop doing something, start doing something. They can do what the hell they want because it's their business. Okay. Now they would've made a decision based on their own business and where they are right now. And I think that's another really important thing to note. Everyone's businesses are at different stages, serving different audience, doing different things, even if you are doing something similar to someone else. They're still very, very different. And to make a [00:04:00] decision that is right for you, you have got to know and understand your business. You have got to decide, okay, for the effort I put in, the time I put in. What return do I get from that? And is that return money? Is that return things that you enjoy? I have turned down and stopped things that have bought me a lot of money because I just don't like it. And someone else would've looked at that and gone, well, that's crazy. Why would you give up that money? Because I didn't like it and I'm the one who's got to do it. Okay. So that's really, really important. So if you are going to make a decision in your business, whether it's to start something to stop, something, to pivot, to change, you are the one who's got to understand the effect that it's having on your business. You will have the data, you will know whether it's doing what it should be doing, and you can make a decision based on that. So again, anyone that we are looking at, anyone that is humongous in the industry or that you look up to, if they make a business decision, that is what they've done. They [00:05:00] have looked at what they've done, they've looked at the effort they've put in, they look at the return they're getting, and they've made a decision on that. Okay? So that kind of brings me to my third point. This is a very relaxed, uh, video or podcast if you're listening to it. So my third point is this doesn't mean that it's not going to work for anybody else. Okay? So. People have stopped courses, people have stopped doing content like podcasts. Again, I'm not gonna mention names just because I don't wanna be seen as just doing it to get the views and get the listens, but that doesn't mean podcasts are dead. Because someone doesn't go all out on YouTube doesn't mean YouTube doesn't work because someone is or isn't on TikTok doesn't mean it's the strategy to use or the strategy doesn't work. It just means they are making decision for their business. It's very easy to look at someone making a decision, like to pull a a course or a program that they're doing and run over a very sweeping statement that no longer courses work, [00:06:00] or the reason they've stopped this is because it's broke and the industry's broke. That is not the case at all. Now, is the industry different to what it was? Yes. Has that person made a decision based on what they know about their business? Yes, they have and they have made the decision for whatever reason they have, and they don't owe us an explanation. Okay. I'm sorry to say, they don't have to tell us or they don't have to be. Saying things in a certain way as to why they made that decision. They get to make the decision they get to make, but it doesn't mean

In this episode, I’m walking you through four essential questions I use to validate an offer before bringing it to market. If you’ve ever launched something that didn’t convert the way you hoped—or you’re in the process of refining an idea - this episode will help you pressure-test your offer before you invest more time, energy, or money.   I break down how to make sure your ideal customer actually recognizes the problem your offer solves, why using their language (not yours) is critical for conversion, and how to tell if this is a problem they’ve already tried—and failed—to fix on their own. These insights help you move beyond assumptions and into real market alignment.   I also talk about the importance of desire and delivery—making sure your audience truly wants the outcome you’re offering and that the format of your offer supports fast, meaningful transformation. Whether you’re a course creator, membership owner, or coach, these questions will help you create offers that feel clear, compelling, and easy to say yes to.   3 Key Takeaways:   Problem awareness drives sales If your audience doesn’t clearly recognize the problem, they won’t buy—no matter how good your solution is.   Language creates connection Using the exact words your audience uses builds trust and makes your offer instantly feel relevant and understood.   Desire + delivery matter An offer must solve a problem people want solved and be delivered in a way that feels simple, focused, and transformation-driven.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript If you've been watching these videos for a while, you'll know that I will often talk about a failed launch. Doesn't mean that you have a terrible product or you need to change the offer. However, in today's video I want to talk to you about how do you know that you actually have an offer that will sell, and I'm gonna give you four questions that you can ask yourself to validate your offer and be confident that it's the right one for you and your audience. If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their online business. And honestly, I geek out on this stuff. I love it. I joke that I watch launches like other people watch Netflix series. And this is what I eat, sleep, and breathe. So it brings me so much joy to bring the podcast and the YouTube videos and give you real strategic, tactical advice on how you can grow your online business. Before we get started with today's [00:01:00] episode, I'm gonna ask a big favor. Is there any chance. That you could go and hit the subscribe button if you're watching this on YouTube or hit the follow button. If you are listening to this podcast, wherever you are listening, I would be so appreciative. Creating content is one of the things that I love the most, and being able to come every single week and bring you free content that helps you grow your business is something I adore, and I would just love it if you could just help me back just a little bit by hitting that subscribe button. Let's get started with the episode. I have four questions that I'm gonna walk you through that I want you to consider either when looking at your current offer or when you are considering your next offer. Question number one, what specific problem does your offer solve? And, and this is the key bit. Does your perfect customer know that they have the problem? Now, you might think that that's a bit of a strange question. 'cause surely if you're creating an offer, it's because your customers have got a problem and you are helping them [00:02:00] fix that problem. However, I have seen time and time again, people create something that they want to create and put together an offer of things that they think, yes, this is what my customers need. The truth is it might be what your customers need, however, your customers might not know that they need it, and to try and sell something to someone that doesn't even know that they need it, you are starting with an uphill battle straight away. So, for instance, one of the examples I give on this is I had a client in the past that helped women who were in peri and menopause stages. And when we look at this question, this is such an interesting one, because a woman of whatever age might not know that she is potentially going into perimenopause. So if she doesn't know that she's going into perimenopause, how does she know that she might be there and that this lovely client has [00:03:00] a problem that will help her fix it? So the key thing here is. Do they know they have the problem? Now, one of the ways in which you can look at this is when you are an expert in your field, you tend to know the words and the shortcuts and the, you know, the quick answer to the thing. So for instance, my lovely coach that I know who helps women in Perry and menopause stages, she might know by someone telling her her symptoms that yes, you're definitely in perimenopause. But they might not know that. So for instance, when she talks about her offer, if she was just talking about, I help women in perimenopause, you are going to have a whole audience who would think, well, that's not me. I'm not in there. But what they do know is the problems that they have. So instead, I'm using this as a very literal example, but instead of her necessarily talking about. Perimenopause. She might talk about the symptoms that someone has, which they can go, oh yeah, I have those symptoms. Oh, yes, [00:04:00] I have those problems. So. Are we trying to help our customers solve a problem that they don't know they've got, or give them the solution to something that they're not? They didn't know that that is the solution that they needed. So let me remind you of that first question. What specific problem does your offer solve and does your customer know they've got it? Question number two, have I heard my audience talk about this in their words? Not mine. Again, this is kind of attached to question number one, but this is super, super important because we as experts like to fill in the gaps. Okay? So someone will say to me that they are having a problem selling their offer, and I might be able to see really quickly that it's their launch mechanism Now. I've just used the term launch mechanism, which they might be like, I dunno what the hell you're talking about. And if I talk about offering a service that talks about helping your launch mechanism. You might not know [00:05:00] what on earth I'm talking about. So what have I heard my customers actually said in their words, not mine. One of the things that I encourage you to do is to actually have conversations with people, whether it's on Zoom, whether it's a video call, whether it's just you picking up the phone, whether it's in person. Listen to what they have to say, what are their problems? And one of the things that I have to be really careful of, so I try and record whenever I do this, is I will really easily put my own words in instead of using their words. And the truth is, if we want an offer to be attractive to your perfect customer, then we need to make sure we are using their words. So if your customer or someone you think, right, this offer I have in mind will be. So perfect for them. If they aren't able to articulate in their own words what they need help with, then you are going to have a real disconnect between explaining the author and explaining why it can help them. Again, this might seem particularly obvious, but if they're [00:06:00] not saying they have the problem. Then they're definitely not searching for a solution for that problem. Question number three, is this something they've already tried to fix and they've struggled fixing? A lot of these questions might feel like I am stating the obvious, but I promise you I have looked at so many offers and offers of people who are so passionate about the thing that they want to present to the world and they want to offer. And I've looked at it and thought, I don't think this is going to sell. Not because they're not brilliant and not because what they're trying to do isn't brilliant, but because they've created something that actually isn't something that their customers are asking for. So although these questions seem obvious, they're really important to ask yourself. So, as I've already said, question number...

In this episode, I’m breaking down the five key foundations I believe are essential for thriving in online business in 2026 and beyond. As the digital space becomes more crowded and unpredictable, these foundations help you build something sustainable—not just trendy. I talk about why owning your audience matters more than ever, especially as social platforms continue to shift. We explore the power of niching, how it allows you to stand out and charge appropriately, and why a thoughtful offer stack is critical for both trust and long-term revenue. I also dive into the importance of marketing transformation instead of just selling products, and why a strong personal brand is no longer optional—it’s how trust and authority are built in a noisy online world.   3 Key Takeaways: Audience ownership protects your business Email lists and direct relationships give you stability and control, no matter what changes happen on social platforms. Clarity beats complexity A clear niche, a well-structured offer stack, and marketing focused on outcomes make it easier for people to understand, trust, and buy from you. Personal brand is a growth accelerator Your voice, perspective, and lived experience are what differentiate you. A strong personal brand builds trust faster and positions you as the obvious choice.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Lots of online business owners won't survive over the next few years, and it's not because they're not brilliant at what they do, it's because they don't have the right foundations in place. Today I'm gonna be sharing with you the five things that you need to have in place if you want to build a successful online business in 2026 and beyond. If we've not met, my name is Theresa Heath wearing and I help course creators, membership owners, and coaches grow an online business that they love. And I do this through helping them grow their audience by having a launch strategy that works a. And getting confident in selling online. If that's you, you are exactly in the right place. And make sure you hit that subscribe button to make sure that you don't miss any future episodes. We are gonna dive straight in with the five things that you need to have in place if you want a successful online business in 2026 and beyond. Foundation number one, [00:01:00] audience ownership is a non-negotiable. You have to have your own audience. We know. That social media is wonderful for growing an audience, for getting in front of people that don't know we exist. However, I cannot stress enough that the key aspect to this is getting them into your own email list. Having them on social is wonderful and great, but you don't own that platform. We have seen many, many, many times. With tech outages, with TikTok being shut down for a little bit in the states, what happens when these platforms disappear just for a tiny bit of time? So imagine if something was to happen more permanently. This is why we can't build our business on borrowed land, and that effectively is what social media is. Now, I'm not telling you to not do social media. It's great. It really does serve a purpose and it can get you in front of people that don't know you exist. However, I want you as [00:02:00] quickly and as easily as possible to get them onto your own email list. The other thing I wanna add, it's not just the fact of audience ownership, that you own your audience. It's having an audience. One of the things that I would highly recommend that you put a lot of time and effort into in 2026 is building that audience. An online business is a numbers game. The bigger the audience you have, the more success you are likely to have. So build that audience, but make sure it's your audience and you own it. Get them onto your own email list. Foundation. Number two is niche. The business owners who have a strong niche will do so much better than those business owners who are trying to serve a big, massive audience. When you have a niche, it becomes so much easier to stand out in what could be a very noisy, crowded market. It's so much easier to market what you do because you are. Doing a very clear thing, [00:03:00] and you are not saying, I can do this or this or this. When you have a niche, you can really clearly market what you do and clearly market the transformation and the key bit. When you have a niche, you can charge more. Alex Mosey gives this example in his book where he talks about if you're a salesperson, and I'm literally going to reference his book here. So he talks about if you're a generic salesperson, we're just saying you offer sales. Training. He says at a push you can maybe earn up to 500 pound, but it's more likely between 50 and uh, 200 pounds or dollars. He said, then let's imagine you niche into a particular industry and you say, I help gym owners sell more memberships. Then he thinks you could probably increase your prices to more like a thousand to 3000. And then he said, if you niche even further and talk about helping gym owners. Sell high ticket personal training programs, you could probably charge more in the region of five to 10,000. So the more niche you go, the more you can charge, but more importantly, you are going [00:04:00] to stand out in what potentially could be a very noisy market foundation. Number three, you need an offer stack. That makes sense. If you are just starting, I did a video about what I would do if I was starting an online business in 2026, and one of the things I said in that was create one offer. But that's only when you are getting started. Once you are in the online industry, you need an offer stack that makes sense. You need some low cost, some mid cost, and some high cost things. The low cost is going to help you build trust. It's going to have something that brings people into your world, and then the midco might be something that helps them do it faster, and then the high cost might be something where they get more of you and more of that one-to-one touch. By having an office stack, it really protects not only your income so that you're not putting all your eggs into one basket, but it also protects your energy. So when you have different things that you sell at different price points, it means that you're not maxing out all your time doing one-to-one or you're not being exhausted by trying to churn out lowcost thing after lowcost thing thing. [00:05:00] So having an office stack is key to the health of your online business going forward. Foundation number four, I talk about this a lot. But it's so important as are all these things. You have to get so clear on that transformation. In a world where we have more content than we know what to do with when our time is at an all time premium, the last thing we want to do is spend a long time trying to do something if it's not going to get us the transformation. So we have to get so clear on what is it you are helping your customers achieve, or what's the transformation they're getting to? And we need to give them that transformation as quickly and as easily as possible. And we need to remind ourselves that our customers aren't buying our course or our membership or our program. They're buying the transformation, they're buying the promise that we can get them closer. Two, the transformation that they're looking for. And I think as the online space gets busier and AI gets more prevalent, we're going to need to get even stronger on that transformation. We're going to have to [00:06:00] get even clearer on telling people how we can help them and what we can do. And we need to really focus on marketing the transformation, not necessarily marketing the offer or the product. And then the final foundation, number five, you need a strong personal brand. In a world where content is everywhere and there are so many options for things, one of the things that people cannot take away from you and AI can't replicate is you and your personal brand. Having a strong personal brand is going to pay you in dividends. People will buy from people they trust, people they see as an expert, and people they believe can help them. And if you are not out there as a personal brand, if you are not demonstrating who you are and what you can do, then. You will become faceless like all the other people in your industry and like ai, why wouldn't they go to a large language...

In this episode, I’m exploring the role of AI in online business growth—and how to use it without losing what makes you unique. I talk about how AI can support faster content creation, simpler systems, and more personalized marketing when used intentionally. I also unpack the challenges AI brings, including over-commoditized content, increased competition, and the risk of expertise feeling diluted. We look at why more content isn’t the answer—and what actually helps you stand out. Finally, I share practical strategies to navigate this shift with confidence, focusing on delivering real transformation, grounding your work in lived experience, and strengthening your personal brand so your expertise remains clear and trusted.   3 Key Takeaways: AI can accelerate growth—but it can’t replace expertise AI is powerful for execution and efficiency, but your lived experience, insight, and judgment are what create real value. Tools don’t build trust—people do. Over-commoditized content makes transformation the differentiator When content is everywhere, results matter more than information. Focusing on clear, fast wins helps your audience experience your expertise—not just consume it. Personal branding builds trust in an AI-heavy world Your voice, stories, and perspective are what set you apart. The stronger your personal brand, the easier it is for people to choose you—even in a crowded market.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript AI has changed the online space as we know it, but is it all good or are there some things that we need to look out for? In today's episode, I'm gonna take you through the good and the not so good that AI has given us in the online space and things that course creators, membership owners and coaches can be doing in order to help them grow their business with ai, but also came to act some of the problems that it brings us. If we've not met, my name is Theresa Heath wearing, and every single week I bring you an episode that helps you grow your online business. So if you are a course grader, a membership owner, or a coach, then you are exactly in the right place because I'm gonna be sharing with you real tactical and strategic things that you can do in your online business to help you grow. Having been in marketing for over 20 years and been in the online space for about nine of those, I help every single day, course creators, membership owners, and coaches create an online business that [00:01:00] they love. And in these videos, I hope I can help you do the same. If you haven't already hit subscribe on where you are listening, or if you're watching this on YouTube, then I would really encourage you to do so and that way you'll be notified next time I do a video. Let's talk all things ai. I'm gonna be sharing with you the benefits of having AI in our life, the problems that it might cause us, and the solution to those problems. So let's start with the good thing and some of the most obvious, one of the huge benefits of having AI is that it helps us create content quicker and easier. I am in AI every single day. My favorite is chat, GBT, and I am constantly dipping in and out of there, talking about ideas for YouTube videos, asking its thoughts on various different things. So it is. A hugely sped up the work that I do. In fact, as a marketer with over 20 years experience, I can't actually imagine how we survived without it for this long and how long things used to take. So [00:02:00] when it comes to creating an online business, the main part of an online business is that content creation piece. Not only. The content you are creating that you sell in your offer, but also one of the most important things of being an online business owner is that you have a personal profile and you have a personal brand. And one of the really key ways of doing that is creating content. So like me creating these videos, standing on stages, guesting on other people's podcasts, you need to be creating content. And AI has made this so quick and so easy. Even within some of the platforms themselves, they will map out whole courses for you or they will help you create that content a whole lot quicker. One of the other really good benefits to having AI in our world is that it is a low barrier to entry. So AI has given us. Tools and technologies that again, even like two, three years ago, we couldn't have imagined having. So being able to put [00:03:00] yourselves out there, create videos, edit videos, create podcasts, edit them, come up with blog ideas, put blogs out on things, create actual platforms or tech solutions for things, it has helped. A real even playing field out in the online space, because no longer do you have to have a tech part of your business that helps you create these things. You can come into this space for relatively low cost and create an online business and put yourself out there. So. If you are new to the online space, then you are coming in at such an amazing point because you have got things available to you that people just didn't have two, three years ago. And the last benefit that I want to talk about is the personalization when it comes to ai being able to personalize things. And I'm gonna give a really like simple thought, but one of the things that is so helpful is when I'm doing a launch for myself or helping someone in Grow launch sale or one of my consulting clients, and we are doing. Let's say sales [00:04:00] emails, and we have people who came to a webinar, people who didn't come to a webinar, people who have bought this thing in the past or didn't buy this thing in the past. Whereas in the past, writing emails for all of those different audiences would've taken a lot of time, and in most cases, people don't do it now. It's so much easier. You create one template for your sales emails and then you say to ai. Recreate these sales emails, but aimed at people who came to the webinar, recreate these sales emails, but aimed at people who didn't come to the webinar. And with a matter of minutes and tweaks, you have got all these different varying sales emails that are personalized. And that's not even to mention the tech that you have with AI where you can personalize things. For instance, some of the really cool platforms out there that enable really smart personalization, and the more that we can personalize things in the online space, the better. The more someone feels like we are talking directly to them, the better. So these are amazing features and have really [00:05:00] helped. Even the playing field have that online business be available to pretty much anyone. But there are some downsides and some things that we need to consider. So the downside and the problem of having content creation be so very easy is that content has now become over commoditized. And what I mean by that is there is so much content and actually there are plot. Forms out there that, well, for instance, I could go to chat GBT and I could ask it to create me a course that teaches me something based on what it knows about me, and it could basically create me a course. It's quicker and easier for people to go to something like a large language model and ask a question than necessarily head into your membership and log in and go and find the question. So how do we compete when there is content? Everywhere. So one of the problems is how do we compete where there is literally content everywhere. When we look at the next benefit of a low barrier to entry, the problem that that [00:06:00] gives us is that you are going to have more and more and more people entering this space. Now the online space is due. To grow phenomenally over the next 10 years, and that's great news for all of us in the online space because we are in it in fairly early doors, even though it's been around for at least nine, 10 years. Actually, it's still in its infancy. So if you are here, brilliant, keep going. Keep doing it because this is only going to grow. But because of how easy things are, it means that more people are going to be coming in. And it means that more people are gonna be coming in who aren't necessarily experts in their field. So this is a potential problem when we look at ai because anyone could go to AI and say, write me a course on how to start piano. I have no idea how to play piano. I. But technically I could create a course and...

In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.3 Key Takeaways:Pricing should support your entire offer suiteIf I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell.Different levels of customers need different pricingNot everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively.An Ascension model creates clarity and momentumWhen my pricing helps people naturally move from one offer to the next, I’m not just making sales—I’m guiding transformation. Clear pathways build trust and long-term growth.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptOne of the questions that I get asked the most when working with course creators, membership owners and coaches, is How do I know if I'm pricing my offer? Right? They have all sorts of questions around, do I need to put my prices up? Is it too expensive? Should I be charging more? How do I know if it's the right price, and should I just pluck a figure outta the air?In today's video, I'm gonna be taking you through five things that you need to consider when you are next. Pricing one of your offers.If we've not met, my name's Theresa Heath Wiring and I help course creators, membership owners, and coaches build online businesses that they love. And in these videos I bring really tactical and strategic things that you can do to help grow your online business. Through growing your audience, through having effective launches and learning how to sell online.If this is you, I would love it if you hit the subscribe button and every single week I'll be releasing a new video that helps you get closer to [00:01:00] the business that you dream of. So when it comes to pricing, it's one of the things that I get asked about the most. My customers want reassurance that they are pricing their offers correctly.And that's a good thing. I'm really happy about that because obviously it means that the people I'm working with care deeply that they are providing a service that matches the price that they're putting out there. However, it's one of the most trickiest things for business owners to get, right. So in this video, I'm gonna take you through the five things that I want you to consider when you are next.Looking at pricing, one of your offers. So the first thing that I want you to consider is that you don't look at pricing your offers in isolation. Now, what I mean by this is often when someone comes to me, they will say, I've got a new course and I'm thinking about charging this, or I'm creating a membership and I want to charge this.I have an accelerator program, and what they're doing is they're looking at the thing in isolation. They're considering their offer on its own on an island, [00:02:00] and just considering the price of that. And that's the first thing that I want you to think about. I don't want you to consider pricing in isolation.I want you, every time you bring in a new offer, every time you consider pricing something, I want you to look at your entire offer suite. I want you to consider. What price should that be against something else? So for instance, if you are currently offering a one-to-one service and you want to bring in a done with you or a do it yourself service, it has to make sense.Which brings me on to point number two. The pricing has to make sense. So not only in 0.1 do we look at it alongside everything else. We make sure it makes sense alongside everything else. So for example, one of my amazing clients that I work with is a sleep consultant, and this sleep consultant offers a service.Where you can work with her online, you have a [00:03:00] call with her, and then you have access to her via WhatsApp or through another call, and she charges a set amount for that service. She then has an in-person service where she will go for 24 hours. As a minimum, I guess, to someone's house and stay with them and their child and help them with their child and help them with the sleep problems that they're having.And one of the things that we need to consider when we look at those two offers is that they make sense because what we don't want is one offer cannibalizing another one. Let me explain. So. If someone comes in and thinks I want to do the online service and I'm gonna make up figures, these aren't necessarily her figures and I'm gonna make them.Wildly crazy. So you know that I'm not using her figures. So let's say it's 5,000 pounds to do the online service where you are having access to a via call, and then you have access to her [00:04:00] via WhatsApp. And then let's say for the service where she goes out to stay with someone, she wants to charge 7,000 pounds That.Doesn't make sense. Now, the reason

In this episode, I sit down with Carrie Green, founder of the Female Entrepreneur Association, to unpack what really goes into a successful launch in today’s online business landscape. We take an honest look at her recent launches, including what worked, what didn’t, and the lessons she’s learned by launching again and again in a fast-moving space.We talk about the role of ads in boosting visibility and growth, why introducing paid elements earlier can strengthen a launch, and how maintaining your energy across multi-session experiences is just as important as your strategy behind the scenes. Carrie also shares how she uses urgency and scarcity without pressure, while building systems that make each launch feel more effortless over time.We also explore why testing and adapting is essential for traction, and how Carrie leans into systems and AI to simplify content creation and delivery—especially when balancing live sessions, community engagement, and personal well-being.3 Key Takeaways:1. Launch strategies are living, breathing things — not one-and-done blueprintsCarrie reminded me that no two launches are the same, and what worked last time might need tweaking next time. Staying curious, testing ideas, and adapting your approach is where real evolution happens.2. Paid elements and strategic urgency matter earlyWhen I introduce paid elements earlier in a launch — instead of waiting until the very end — it can validate demand and build momentum. Combining that with thoughtful urgency and clear deadlines helps people make decisions without feeling pressured.3. Systems and energy management are launch superpowersGetting clear on repeatable systems — from content planning to AI-assisted drafting — doesn’t just make launches easier, it protects your energy. And in launch land, saving your energy = staying present with your audience.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Carrie Green on Website, Instagram, FacebookConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, &nbsp;Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptOne of my absolute favorite things is to go behind the scenes in a real big launch and find out exactly what they did, what worked, what didn't, and what you can use in your launches and what you can learn from it. And that is exactly what we are doing today.If we have not met, my name is Theresa Heath. W and I help course creators, membership owners, and coaches grow their online business. I help them create a launch strategy that works for them, their audience, and the offer that they have, and I help them to actually sell the offer with confidence and ease.And in today's episode, I am doing an interview with the amazing Carrie Green. Now Carrie is. The real OG of the online space. Carrie has a membership called a Female Entrepreneur Association, which she has had for years and years, and she was almost like one of the first [00:01:00] people in the UK to really be in this space.And I massively admire Carrie. I admire her for lots and lots of reasons, but one of the reasons I really admire her is. It's like she keeps her head down and she stays focused and she's committed to creating a really good product that's really helpful. And she's not in the online space for the fame and the fortune and all the other things, the, you know, different stuff that you see online that sometimes the online experts show you.She has. Really just found her thing that she loves to do and has just poured everything into it. And I love that about her. I love the fact that, like I said, she is quality. She's not salesy or spammy or horrible in any way in terms of like how she comes across and how she sells. She's genuinely the real deal in the online space and I love that.So I was really grateful too. [00:02:00] Not only have we connected a numerous times over the years, but actually to hang out again. It was actually again back in June at Atomic on 2025 where both her and I were also speaking. You might notice that obviously I've done very. Few interviews since coming onto YouTube, which I plan to continue to do.Very few, but both Laura and Carrie were kind of in the bag already and they're such good quality people. There was no way I was not gonna do these interviews, so that's why. You're not going to see many interviews if you are watching YouTube, if you are listening to the podcast. But if you've been listening for a long time, then you will know that I used to do lots of interviews, but that isn't gonna be the case going forward.However, when I have someone amazing that I know can teach us stuff, I'm obviously going to bring them on, and Carrie is one of those people. What I loved about this episode is that Carrie and I dug deep into her latest launches. Now, if you are [00:03:00] new to me, you might not know that I love watching someone else's launch and I go through their launch and in the background, what I'm doing is I am like pulling it apart.Not in a, like this is terrible, but pulling it apart in a Why is this so good? Why is it working? What are they doing? What. What kind of psychological things are they doing? How are they making this so successful? So that is what I love to do for fun. I know I probably need to get out more, but I love watching other people's launches and Carrie's launches have been ones that I've been watching this year, and I am so very honored that we get to go through them and I get to share with you.What she said about what is working and what's not working. So in this episode, she's gonna take us through her latest launch and share with us some of the things that worked really well for her. We also talk about how she managed to get, and I think if I remember rightly, it was 46. Thousand people sign up for her launch, how she continues to [00:04:00] grow her audience to this day, and what she recommends to you in order for you to grow your audience so that you can have successful launches too.Basically, this is just me and her geeking out on all things launches. But as I've already said, she's hugely successful at what she does. She has had some hugely successful launches this year and there is an awful lot that you can learn from her. So I really hope you enjoy this episode. Carrie, welcome to the podcast.Hello. I'm so excited to be here. Me too. This has been like a long time coming. I feel like. I feel like I should have had you on. Flipping ages and ages and ages ago, but just time gets busy. I know, but we both spoke at Atomic Con, uh, so we got to catch up again there. Yeah, because I feel like I, well, so I saw you in person years and years and years ago before I think you had the children.Uh, yeah, I think so. So <span style="color:...

In this episode, I’m diving into one of the most important (and often overlooked) parts of a successful launch: the emails you send while your cart is open. If you want more sales, more engagement, and fewer crickets during your launch, these emails matter more than you think.I break down the three essential sales emails I believe every launch needs—and exactly why they work. We talk about how to handle objections before they stop someone from buying, how to connect emotionally with your audience so they feel seen and understood, and how to clearly communicate the benefits of your offer (not just the features).I also share why every email needs a clear call-to-action and how to make sure you’re guiding your subscribers instead of leaving them confused or overwhelmed.This episode is practical, strategic, and designed to help you feel more confident hitting “send” during your next launch.3 Key Takeaways:Objections don’t disappear unless I address them If I don’t proactively answer my audience’s concerns, doubts, and fears, they’ll default to not buying. Objection-handling emails remove friction and make decisions easier.Emotion drives action more than logic People don’t buy because of information alone—they buy because they feel understood. When I lead with emotion and connection, my audience is far more likely to take action.Benefits sell, features support Features explain what my offer includes, but benefits explain why it matters. When I focus on the transformation instead of the content, my sales emails land much more powerfully.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, &nbsp;Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptWhen you are doing a launch, sending your emails is absolutely crucial to a successful launch. And in reviewing and looking at hundreds of different emails, I have noticed that there are certain emails that people are not sending. And if you send these three emails, they are going to make the world a difference to your sales.If we've not met before, my name is Theresa Heath Waring, and I help course creators. Membership owners and coaches grow their online business, and I do this through my signature program, grow, launch Sell, where I take you through all the steps that you need to grow your audience to effectively launch different products and to sell those products to your audience.One of the most important things you can do when doing your launch is sending emails. Your email list is your warmest list and is specifically your launch list. So. In previous videos, I've talked about your email list and your launch list. [00:01:00] So the launch list are the people who signed up to go through your particular experience, whether it's a masterclass, whether it's a bootcamp, whatever it might be.Your launch list is one of the warmest things, so not maximizing that list by sending them good quality and often more than you think emails, it's a massive, massive mistake that you can make, which is why in today's episode I'm gonna talk you through three emails that help so much when it comes to selling, because often a lot of the emails that people send are just basically going.Buy my thing, another email, buy my thing, another email, buy my thing. And those are very repetitive and very boring and not hitting certain aspects. So I'm going to give you these three emails today that are going to make a world of difference to your sales emails. Email number one is the objection handling email.Now, often people don't want to actually talk about the objections that their customers have when buying because they think [00:02:00] if they bring it up, that their customers then gonna go, oh, I didn't think of that, and then that's going to put them off buying. So for instance, objections like. The cost objections, like how much time do I have objections?Like, I've tried this before and it didn't work. The truth is your customers are already thinking these things. They're already experiencing those objections themselves, and by ignoring them. We're not addressing them and we're not helping them overcome the objection because there are always reasons why they have these objections, and there are things that we can say and do that can help them maybe frame them differently or see it differently.It's not about. Convincing them or coercing them into buy and saying, your objections aren't true. It's about taking their objection and just giving them a different viewpoint and a different way to look at it. So one of the emails that we send in our sales emails period is an objection [00:03:00] handling email.So we look at the most common objections that we get of why people might not. Join our program Grow Launch Sale, and we will actually address them in an email. So the first step is to actually work out why aren't people buying? And one of the best ways to do this is obviously the conversations that you have with people during your sales period.So in previous launches, in previous conversations, why didn't people buy now? If you don't have that past data, you can pretty much always go no money or. Can't afford it and not enough time. They are often two of the most popular objections, so. One of the ways in which you can reframe these is you could write an email that talks about, I don't have time for this, and then tell them all the time saving ways that you have bought into whatever it is that you are doing that will help them tell them that actually they would end up wasting more time.Trying to figure this out on their own, then they're going to waste actually working with you and you giving them the shortcut, the [00:04:00] money. You might want to talk about how this is an investment. You might want to talk about the experience that you've had with other clients where they've come on, they've paid the money and potentially made more money afterwards.So for instance, when I'm in a launch, if I'm doing a masterclass, which I know is a bit different, but I would also share this in an email, I would often share. How much someone paid to work with me, IE, what it would cost to work with me, one-to-one, what it would cost to work with me in an accelerator, what it would cost to work with me if I consult for you.And then I give them examples of what those customers made back during that time, showing them that they more than made their investment back and therefore it was a worthwhile investment. So you could try something like that. Of the objections that we often get is, I've tried a program before and it didn't work.That is a great objection for me to actually. Meet, enter, send an email about so often I will talk about the fact of my program is very different to lots of others out there. I keep it <span style="color:...

In this episode, I sit down with the brilliant Laura Belgray—renowned copywriter and founder of Talking Shrimp—to talk all things email marketing. We dive into why your email list is still one of the most powerful tools you can have as a business owner and how to write emails people actually want to open and read.Laura shares her journey into copywriting, breaks down what really works in crowded inboxes, and gives practical advice on storytelling, humor, and being unapologetically yourself in your emails. We also explore how to use AI as a writing assistant without losing your voice, plus how often to email your list without burning it—or yourself—out.This conversation is packed with honest insights, refreshing perspectives, and actionable tips you can use right away to build stronger connections with your subscribers.What We Cover:Why email marketing still matters more than everHow storytelling and personal anecdotes build trust and engagementUsing humor to stand out (even if you think you’re “not funny”)Finding the right balance with email frequency and sellingHow to use AI to tighten and improve your writing—without sounding robotic3 Key Takeaways:Your email list is your biggest business assetSocial media comes and goes, but email allows me to build a direct, authentic relationship with my audience—on my terms.Stories and personality beat “perfect” copy every timeThe more human, specific, and real I am in my emails, the more they resonate. People don’t want polished—they want relatable.AI should support my voice, not replace itUsed thoughtfully, AI can help me tighten my writing and spark ideas, but my personality and perspective are what truly make my emails connect.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Laura on Website, Instagram, Facebook,&nbsp;XConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, &nbsp;Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptTeresa: If you've been in my world a while, you will know I am a big fan and advocate of every single business owner having an email list. It's one of your greatest assets, but if you've ever sat there thinking, I'm not entirely sure what to write, or I'm sending emails and they're just not doing anything, then this is the episode for you.If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses. And every single week I put out an episode and a YouTube video where I give you strategic, practical advice on how to grow your online business. This week is gonna be a little bit different because I have the pleasure of interviewing the amazing Laura Belgray.Now, if you are a longtime listener to the podcast, you will know that I have done hundreds and hundreds of interviews with some of the industry's top voices. But since starting YouTube, I have. Slowed that down a [00:01:00] little. And in fact, we're not taking interviews at the moment, but when an amazing interview comes up, I'm obviously going to say yes.And so when I met Laura back in June of 2025 at Atomic Con where we were both speaking on the main stage, I couldn't help but fall in love what she had to say and knew that I wanted to bring her onto the podcast so you guys could learn from her amazing ways. Laura is one of the sharpest and funniest copywriters in the online space, and that's why she has worked with huge names in the online space to help them refine their copy.In this episode, we are going to be covering how to become someone's favorite email in their inbox, why most people are using emails wrong, how often you really should be emailing, and how to tell those stories without feeling like it's fake or you're forcing it. And we discuss AI and how you can actually use it to make sure that it sounds like you, there are so many good value things that Laura is giving in this episode.But [00:02:00] without further ado, here is the interview with the amazing. Laura. Laura, welcome to the podcast. Laura: Oh, thank you so much, Theresa. I'm so happy to be here. Teresa: Me too. So Laura and I met in person in real actual life, uh, at Atomic on this year. I keep saying it's last year, but it's not as we are recording this, it's November.No. And it's this year, uh, she was keynoting on the main stage and then later on I was also on the main stage, which was cool. But it was great. What did you think of, had you done an event over here in the UK before? Laura: No, I had not. And I think even if I had, it would not have been anything like at automaton.No. It was so fabulous and it was, it was nothing like any event that I've been to, um, just full of. Freaks, and I mean that in the best possible way. The nose freaks like blue hair, pink hair, pierced, everything. Just cool. People being themselves. Teresa: Yes. Yeah. A lot of polka Laura: [00:03:00] dots, um, just, and people, people like just living out loud and I loved Teresa: it.Honestly, it's such a great event and you are entirely correct. That event is like. No other event, really in the uk. So I think that was a great one. And also that main stage, because you were a keynote, it was round. Mm. Like how I, was it like 1400 people? I think the sports, yeah, I heard Laura: 1500, but uh, it might've been 1400.Teresa: It was a lot. I didn't Laura: see any empty seats. Um, yeah, it was a lot. And I walked out there and that was the biggest one that I've ever done. And I'm used to doing the, these events that are in like, you know, carpeted ballrooms with round tables mm-hmm. And people sitting there with their notebooks. And so that's kind of what I was picturing, and then I went in for soundcheck and I was like, oh my God, that is no pressure.Teresa: No, that is not a small room. That's not what this is. No. So, [00:04:00] okay. That surprises me because you hang around with some pretty cool people in the online space and you are. Connected through doing work and helping with some pretty big people in the online space. So I'm surprised that you, that that was probably the biggest you've done and you hadn't done bigger than that.'cause if I had to have guessed, I would've said that was probably your wheelhouse and you were very used to that. Laura: Oh, thank you. Thank you for guessing that. Yeah. No, I haven't like. Most of the people I know do smaller events. You're right. Yeah. They're usually more intimate and I've never got, I've been very lazy about my speaking career, even though I always say I wanna speak more and then I don't, and so I don't make...

In this episode, I walk you through exactly how I would start an online business from zero in 2026. Whether you’re just thinking about launching your first offer or feeling overwhelmed by all the “build it all at once” advice, this episode simplifies everything into a clear, step-by-step process that actually works. I break down the seven essential steps I focus on — from choosing the right offer and getting clarity on the transformation it provides, to making early sales before the product is fully built and leaning into real relationships and community. If you want a practical, no-nonsense roadmap to kickstart your online business, this episode is for you. 🔑 Key Takeaways 1. Focus on One Offer Instead of trying to juggle multiple products or ideas, I start with one clear offer. Focusing my energy helps me avoid dilution and build momentum fast — one strong offer converts better than ten half-built ones. 2. Get Crystal Clear on Transformation Real success isn’t about features — it’s about the transformation my offer gives a customer. I define exactly what outcome someone will experience after working with me, and that clarity fuels all my marketing. 3. Sell Before I Create I don’t wait to build the whole product before I sell it. I talk to real people, pre-sell the offer, and use that revenue and feedback to shape the final product. It’s the fastest way to validate demand and avoid wasted effort. 4. Personal Outreach for Early Sales I personally reach out to people — DMs, emails, voice notes, conversations. Early sales come from real human connection, not automation or ads. This helps me test messaging, learn objections, and get confident selling. 5. Start List Building from Day One From the very beginning, I'm building an email list. Every person who opts in becomes someone I can nurture, educate, and sell to. The list becomes the backbone of my future launches. 6. Leverage Community-Based Visibility I show up in communities where my audience already hangs out — groups, forums, social spaces. I add value first, build visibility second. This approach grows reach without burning money on ads. 7. Build Intentional Relationships I’m not just networking — I’m cultivating real relationships. These are the people who will refer business, collaborate with me, champion my offers, and help me grow long term. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube &nbsp; Transcript If I had to start my business from scratch in 2026, I would do things very differently. And it's not because I necessarily did things wrong in the past, but the world has changed, the audience have changed and so have I. So in this video, I'm going to take you through step by step what I would do if I was starting an online business in 2026. No list, no offer, no audience, just me. I'm theres Z wearing and I am an online business expert, a speaker and a podcaster and the creator of Grow Launch Sell My signature program that helps course creators, membership owners, and coaches launch and sell that online offers with confidence and ease. In today's video, I'm gonna be sharing with you exactly what I would do if I was starting my online business all over again. Honestly, I could probably spend a long time telling you about all the mistakes I've made during the many years I've had my online business, but [00:01:00] let's just jump straight into it with the seven things that I would be doing. So if you are starting from scratch, or you are wanting to get your online business going in 2026, then this is the video for you. The very first thing I would do is pick one offer, and I really mean that. I would pick one thing to sell. I wouldn't create a whole product suite, a whole product offering. I would pick one thing, so I could have one message, one focus, target, one audience, and sell it over and over and over. It wouldn't matter what it is, whether it was a course or a membership or a coaching program, I would just basically pick one thing. Number two, I would get so crystal clear and so laser focused on the transformation. When you have one offer, you can get uber clear about what it is that that one offer's going to do, and it doesn't even have to be a big, complicated, massive transformation. [00:02:00] It could be something very clear, very simple, and very easy, but understand wholeheartedly. Where your customer is and where you are taking them to, and that your one offer is getting them there. Because one of the most important things now and for a long time in the online space is explaining to your customer. What your offer can actually do for them. The only way in which you can do this is by understanding the transformation that you are giving them. So when you know your one offer, I want you to get laser focused and so clear about what the transformation the offer is doing for them. Number three, sell it before you make it. Create a live beater version. One of the mistakes that I see lots, and probably one of the ones that I did, was deciding to create this beast of an online offer, IEA course or a membership, and creating every element before I had even tested whether people wanted it. So now I [00:03:00] would highly recommend, and especially if you're starting in 2026 to. Sell it before you make it. So actually work out if there's a market for it before you spend all that time and effort actually making the thing. And regardless of whether the thing's going to be live or evergreen, I would always run the first one live. I would always run it live because A, you are learning as you go and understanding what your customers really want from it, what they're really engaging with. You're seeing the questions that are coming up. Secondly, you don't have to create it all before you sell it. So for instance, if you are doing a course, you could run a course over six weeks and literally be creating each week as it comes along. But what you are doing is you're creating it once you've already sold it, so you are not spending loads of time and effort creating something that you don't know is going to sell. The other reason I would do a live beta is because you want those testimonials now. As a side note, I [00:04:00] wouldn't do it for free. I would charge them something, but I would probably give them a considerable discount. But I wouldn't recommend that you give things away for free because people don't take them seriously. There's no skin in the game. So I would definitely charge, but I would do a much reduced price because it's a beat aversion and because you're going to want those testimonials from them. Number four, personally outreach to make those sales. Again, this might seem a little bit strange of a thing to do when you're creating an online business, and especially if you were to look at how the, my online business looks today. But if I was starting from scratch, I would personally outreach to people to try and sell to them, and in some cases I would still do that now. It's so much easier to have a conversation with someone than it is to try and sell something online, just through emails and social media, and I know that's what we want to get to. But to get there, this is going to be the first step. This is gonna be the easiest way in which you can [00:05:00] do that. And I would do this through personal dms, through reaching out, sending voice notes, having conversations, dropping people emails directly to them. I would ha start a conversation in saying, I would love to talk to you about this thing. All we're trying to do is open up some conversations and then if the sell is right and if they think it's gonna fit for them, then brilliant. But the very first way that I want you to sell your online offer is by personally reaching out and having those conversations. And I promise you, you will sell it way faster than if you just try and sell it online....

In this episode, I share with you eight proven, no-cost strategies to grow your audience - without spending money on ads. I believe that with consistency and creativity, you don’t need a big budget to build reach. I walk you through actionable tactics: from podcast guesting and public speaking, to creative lead magnets and AI-optimized content. If you’re looking for ways to grow your following organically, this episode is for you. &nbsp; Key Takeaways 1. Organic growth - without ads - is about long-term consistency, not quick wins. The strategies I share (guesting, speaking, collaborations, lead magnets, AI-optimized content) don’t deliver instant overnight growth — but they build sustainable exposure, trust, and engagement over time. Because they leverage existing audiences and evergreen content, they can continue attracting new people long after the work is done. &nbsp; 2. Collaboration beats isolation: tapping into other people’s platforms can grow your reach faster. By guesting on podcasts, speaking at events, joining bundles or summits, or collaborating with communities and peers, you get access to listeners/followers who already trust the host or community — which means you don’t have to start building your audience from zero. It’s a faster, more efficient way to grow an engaged audience than relying solely on your own channels. &nbsp; 3. Lead magnets and interactive content (quizzes, DMs, AI-optimized offers) turn passive interest into real connection - which builds deeper relationships and higher conversion potential. Instead of hoping people stumble on you, these tools invite people to take action — subscribe, engage, respond. That deepens their commitment and gives you a direct path to nurture them, rather than passively waiting. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, teresaheathwareing.com/quiz, http://teresaheathwareing.com/scoreapp &nbsp; Transcript Growing an audience is one of the most important things that you can do for your online business. And if like me, you're a little bit sick of social media and feel like you are posting into a void every single day, then you are going to want to stick around for this episode. As I explained to you the eight proven ways to grow your audience without paying any money on ads. If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their audience, launch their offers, and scale their online businesses. And in today's episode of the podcast, I am going to be helping you grow your audience. Now I'm gonna take a minute just to explain why we need an audience, although I don't think I need to because it's something I talk about all the time with an online business. We need people to know that we exist. If we don't, if people don't know we exist, then they find it very difficult to buy from us. And growing an audience, no matter how much [00:01:00] time and effort you put into it, is never, ever, ever going to be a waste. And if I'm honest, sometimes it can feel like a really thankless task and sometimes it can feel very slow going. But the truth in the matter of growing an audience. Isn't about those massive, massive wins of bringing in a thousand people on your list within 10 days. It's about constantly taking action and doing activities that are going to help you build your audience over time. So whether it's by five or six or 10 every couple of days, that's one of the most powerful things you can do in terms of growing your audience organically and growing a really warm audience. And I have eight strategies that you can use today without spending a penny on ads, which is going to help you grow your audience. Strategy one, and still, one of my absolute favorites is podcast guesting. Personally, I find this super, super easy. I just turn up on a podcast. People ask me questions. I love doing it. It's [00:02:00] really fun and it can help build your audience. There's a couple of points I wanna make on this one. I have found it increasingly harder to get onto people's podcasts, and therefore we are having to do. Extra in terms of standing out, making sure that they know we're good quality and encouraging them to pick us. So this isn't as easy as you literally filling in 20 applications and getting on 20 podcasts. That's not going to happen. It is a numbers game though. So in my business, every Thursday for two hours, I do outreach and. Sometimes I feel like, do I still have to do this? The truth is, yes I do. If I want to consistently be seen on other people's podcasts, then I need to spend that time and put that effort in to do the outreach. A couple of other things to note is I don't actually care the size of the podcast. I just am more than happy to get on and have a conversation. Like I said, from a output point of view, it's really low level output for me. [00:03:00] I don't really have to prep anything. I don't have to do anything major I have to set up anyway. So for me, it normally is just a case of spending an hour with someone having really good fun chatting with them about the business, but the effort comes in reaching out. It does take work and you are gonna have to put some time into it. And it can feel like a slow burn because often if I apply for a podcast, they might not be recording for a few months, and then when I do record, it might not come out for a few months. It's one of those things that over time you are going to be doing it more. You're going to be seen more, and because of that, other people are going to start to ask you more. Lots of these things are kind of self-fulfilling. You do it, you get seen doing it. People ask you to do it more. So number one is podcast guesting. I still highly recommend you reaching out to other people's podcasts who have your audience and offering to be a guest. Oh, and of course, what I should say is you need to offer a lead magnet. So whatever you're talking about on the podcast, make sure that you have a good lead magnet if they allow it for you to offer at the end of the [00:04:00] interview so that people can get on your email list. Number two. Speaking. Now, I know this isn't for everybody, and some of you are going to be watching this thinking or listening to this and thinking, no way, Theresa speaking is not for me. However, if it is, if you want to be a thought leader, if you want to be seen as a personal brand, then speaking is one of the most powerful things that you can do because people are on stages. Are seen as thought leaders. They are seen as the experts. They are seen at the top of their industry. Even if you think it scares you a little, it still scares me. After all these years of doing it. I would highly recommend that you look at speaking a bit like with the podcast, they are a trusted audience. The people who go to the event or the people who listen to the podcast, trust. The person who's putting it on or trust the person whose podcast it is, because otherwise they wouldn't be there. So by sheer fact that you are being put in front of that audience, that you are being allowed on that stage to speak to them already builds up a huge amount of trust. The fact that you [00:05:00] are the expert on the stage builds up a massive amount of trust and exactly the same as the podcast, we want a lead magnet. Again, what I tend to do is. Every speaking gig I do, I will have some kind of opt-in within that presentation, whether it's the presentation itself, whether it's a workbook, whether it's something additional on top of it, I always make sure there is some kind of lead magnet, which I use as a QR code on my slides to encourage people to come and join my email list. Number three, quizzes now. As humans, we are so curious about ourselves and we'd like to find out about ourselves, which is why quizzes are one of the most effective lead magnets that you can use. I work with SCORE app and I have a quiz in SCORE app. So if you were to head to Theresa Heath wearing.com/quiz, or if you are watching this on YouTube, if you click the QR code, then that will take you there. You can go through my quiz and see what it's like, but the reason that quizzes are so good. [00:06:00] And I highly recommend score wrap is because we are fascinated by ourselves. And if you can help not only...

In this episode, I’m diving into a topic that every course creator, coach, and online business owner will face at some point: a launch that didn’t go to plan. After 20 years in marketing, I’ve had my fair share of launches that felt disappointing. But here’s what I know to be true—a failed launch isn’t the end. It’s data. It’s information. It’s an invitation to grow. &nbsp; I walk you through my five-step process for turning a “failure” into a strategic reset. From giving yourself permission to feel the frustration, to gathering and analysing the data, to tweaking your strategy and stepping back into the arena—you’ll learn how to use every launch as an experiment that moves your business forward. &nbsp; If you’ve ever walked away from a launch wondering, “What went wrong?” or “Is this really for me?”—this episode will help you stay grounded, focused, and resilient. &nbsp; Key Takeaways &nbsp; You’re Allowed to Feel It Before you jump into fixing mode, give yourself space to acknowledge the disappointment. It’s human, and it’s necessary. Pretending you’re fine only delays the clarity you need. &nbsp; Data Will Tell You the Truth Once emotions settle, it’s time to gather every piece of data you can. Emails, opt-ins, conversions, social engagement—your numbers reveal what actually happened, not what you think happened. &nbsp; Analyse with Curiosity, Not Judgment Look for patterns and gaps. Where did people fall off? What surprised you? When you view your launch like a scientist rather than a critic, insights become easier—and more accurate. &nbsp; Make Adjustments That Move the Needle With the data in hand, decide what needs tweaking. Maybe the messaging didn’t land. Maybe the offer wasn’t clear. Maybe your warm-up period was too short. Small changes can create big shifts. &nbsp; Get Back in the Game—Quickly The most successful online business owners aren’t the ones who get it perfect—they’re the ones who try again. Relaunch with your adjustments, treat it like another experiment, and keep going. Momentum is built through action, not avoidance. &nbsp; If you’re in a season where a launch didn’t meet your expectations, I want you to know: you’re not alone, and you’re not failing. This is part of the process. Embrace the learning, stay curious, and remember—you’re building something that’s worth staying in the game for. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Real Numbers

In today’s solo episode, I break down the five key shifts we all need to make to successfully market and sell our online businesses in 2026. The online space has changed dramatically, and what worked a few years ago simply isn’t enough anymore. I share what I’m doing in my own business, what I’m seeing across the industry, and the practical steps you can start implementing right away. &nbsp; KEY TAKEAWAYS COVERED IN THE PODCAST &nbsp; Relationships Over Broadcasting I explain why connection now outperforms content volume — and how focusing on real conversations builds trust and momentum. &nbsp; Community Over Courses People want belonging, not just information. I share how I’m reshaping my offers to create deeper community experiences. &nbsp; Adapting to How People Find You Search and discovery are shifting thanks to AI. I talk about the small tweaks I’m making to show up where my audience is actually looking. &nbsp; A Better Launch Experience Launches need to feel more personal and supportive. I cover simple ways to elevate your launch without overwhelming yourself. &nbsp; Showing Up as a Real Human Authenticity matters more than ever. I share how being more open and human has transformed the way my audience connects with me. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Ep 427 &nbsp; Transcript The online space is changing, and the way we used to launch back in 2020 and 2021 has shifted massively, and some of those things are not working anymore. So if you are trying to sell a course, a membership, or a group coaching program in 2026, then you are going to want to know these five shifts that you can make in your business and your marketing, and how you show up in order to help sell your online offers. My name's Teresa Heath Wareing and I have worked with hundreds and hundreds of online business owners, helping them grow their online business with confidence and without burning out. The online world has changed back in 2020, back in 2021. The online world went through a real boom, and it was honestly as easy as being able to put something out there and people would buy it, and you could do a webinar or a quick challenge and you would have hundreds and hundreds of people come through your launch experience, regardless of the size of your [00:01:00] audience. But it's changed. And actually I am happy that it's changed because during that time, lots of people created content and created courses and memberships and programs. That were just not where they should have been. And people ended up buying them and getting their fingers burned, basically buying things that they thought they were getting that would help and they didn't help. So consumers in the world of AI and online world, and now in the world we're in currently with AI and tech and online. We are becoming much more discerning as consumers, and that is a good thing. Even though it's getting harder for people to sell online and to be as successful as maybe people want, it's actually a good thing. 'cause it means that when people do buy, they're making those decisions correctly. They're not being forced into them, and hopefully they are buying something that they know what they're going to get and they feel good about that [00:02:00] purchase and that's what we want. I have been in the online space for about nine years now, and during that time, I have had only ever one person ask for a refund in every single thing that I have sold, and that one person asked for a refund because it was COVID, and they couldn't put into practice the things that I had actually told them to do. I very politely declined. And said that I would offer them some more calls in order to help them when the world opened up again. But I think there's a really good reason why I don't get refunds. I don't get people asking for their money back, and I don't get people necessarily saying things online about me and my offers because I am much slower in the way I sell and the way I market to them. And some of the things that I'm going to talk about, some of these shifts I have already been doing, and yes. I could have probably grown my business a lot faster if I showed up differently, but I would've had way more refunds. I've had a, would've had way more people angry on the internet about me, and those things just [00:03:00] haven't happened. So I am very happy to take the slower route to grow more organically and not have to deal with that side of the online world. Anyway, that wasn't necessarily what I came on here to talk about, but it is kind of relevant because of the fact of I want you to create an online business that feels good for you, feels good for your audience, and is something that you can sustain for the long term. 'cause if you are here watching me, I know you are very passionate about the thing that you are trying to help people with, and you are not in it for get rich quick. 'cause if you were, you wouldn't be resonating with me. So I'm gonna take you through these five shifts that you need to. Think about and to make in your business and in your marketing, in order for you to succeed and grow your online business in 2026. Shift number one is relationships over broadcasting. Previously, and I still stand by this, we need an audience. If you want a successful online business, people have to know who you are. [00:04:00] It's not just about getting the size of that audience, it's about having that connection with your audience. You can be wildly successful with a smaller audience if you have a really strong and good connection with them, and one of the ways in which you are going to do this, which I have been. An advocate for, for a long time, and I teach on is becoming the go-to expert in your industry, is becoming the face that people see and is hearing you as a trusted voice in their industry. And one of the ways that you're gonna be able to do that is by putting yourself out as that trusted person, getting on podcasts, getting on stages, having people see you. On the stage, on the podcast, hearing what you've got to say and building that relationship over time. Now, interestingly enough, I had a conversation with someone who is in my world, who I work with recently, and they were really frustrated that they were getting on podcasts, and it just wasn't working quick enough for [00:05:00] them. They weren't seeing the results immediately for the podcast they'd been on. This is a slow burn. This isn't going to be a super fast thing. You're not gonna do one podcast and then suddenly your business is gonna boom. There are definitely some podcasts out there. If you can get on them, then that might happen. But on the whole, if you're not being invited on diary, the CEO, for instance, then you are going to need to do quite a few podcasts. You are going to need to do this consistently, but this is a good thing because you are building the trust organically, and when you build that organically, the time it takes to build, it means it's so hard to lose. You have to do something really stupid to lose that trust, so that isn't a bad thing. I know it's going to take time, but getting yourself out there as the expert, putting yourself on podcast, putting yourself on stages is going to be the strongest way in which you can build that relationship over just building an audience for each of these shifts, I want to give you a couple of really practical examples that I want you to go away and do. One of the most important things [00:06:00] in my world is about taking action. Gone are the days where we've done all the courses, we've been in all the programs where we just hope that being there by osmosis will make us successful. The people that I see have the most success are taking action. So this is my hope for you that for each of these things, I'm going to give you something to take action. So for the first shift, what I want you to do is I want you to pitch to go and speak on two or three podcasts. Or pitch to go and speak and train in other people's groups if someone has a group. So for instance, I deal with online business owners. So if I know someone who has a group that is aimed at online business owners, then I might...

In this episode I walk you through the five key conversion triggers that I use (and recommend) when launching an online course, membership or coaching offer. I explain what each trigger is, how I implement it, why it works, and what you’ll want in place for it to succeed.    &nbsp; Key Take-away These triggers aren’t sneaky gimmicks—they’re built on human decision-making and trust. When used authentically, they help people decide to say “yes” to your offer because they feel seen, convinced, and ready. Trigger 1: Reciprocity I open by talking about giving first. Before I ask someone to invest, I give value: a webinar, a guide, a free training. When I do that, I’m showing up for them and they’re much more willing to engage later. In practice I look at: What free or low-risk offer I can deliver now.How that offer really helps someone move forward (not just a promo).How to make sure they know I’m not selling yet—I’m helping. Trigger 2: Scarcity Next I cover how limiting availability makes an offer more compelling. When I say “only X spots” or “this opens for a short time”, I raise the perceived value—and prompt decision. But I emphasise: the scarcity must be real. If it’s not, trust is damaged. Here’s how I apply it: I define a clear limitation (spots, seats, version, etc).I explain why the limitation exists (for quality, for group size, etc).I stay genuine: if there’s no real limit, I don’t pretend there is one. Trigger 3: Urgency Here I talk about using time-based pressure—not to scare, but to encourage action. I make clear there is a window, the clock is running, and when it closes things change. My implementation methods: I set a deadline for enrolment.I send reminders as that deadline approaches.I frame what people will miss out on if they wait (and then close).I avoid making it feel pushy—instead I help them decide while the offer is fresh. Trigger 4: Social Proof Claiming you can deliver results is one thing—showing that others did it is far stronger. I dig into testimonials, case studies, visible community results. When someone sees someone like them succeed, they feel: “If they can do it, maybe I can too.” How I use it: I collect client stories (before/after, journey, outcome).I place those stories in the launch funnel (emails, page, live call).I show real people, real voices—not just polished marketing speak.I make sure the proof aligns with the promise (so I’m not overselling). Trigger 5: Price Anchoring Finally I talk about how I frame price by first showing a higher “anchor” or reference point (what someone might normally pay, or the value they’d get elsewhere), then reveal my offer so it appears more compelling. This helps people see the gap between cost and value. Here’s my approach: I define what the value really is (time saved, outcome gained, transformation).I show “regular” pricing or competitor pricing (or what someone might need to spend another way).Then I show my offer price and explain what they’re getting for that investment.I emphasise: it’s not about discounting—it’s about showing value-overshoot. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube &nbsp; Transcript If you've ever looked at someone's launch and thought, wow, how did they get all those sales? How did they convert all those people? And you feel like you went through the same steps, but you didn't quite get the same results. And in this episode, I'm going to be sharing with you the five conversion triggers that help people make a buying decision and actually convert when you're selling your online offer. If we've not met, my name's Terese Heath Wareing and I help course creators, membership owners, and coaches grow their online offers through effective launch strategies and knowing how to actually sell online. In this video, I am going to take you through the five psychological and marketing strategies that all the big players use in their launches to actually get people to make a buying decision. I'm not only going to walk you through each one of them, but I'm also gonna share with you how the big players might use them and also how you can use them in your next launch, [00:01:00] and most importantly, in a way that feels authentic to you and doesn't feel like you are being sleazy or salesy. Before we get started, I just wanna make a note about these strategies. When I first came into the online space, I used to think that these strategies were awful. I watched people use them and I watched them use them in a way that didn't feel good with me. And instead of just thinking, okay, how can I use these strategies in a way that works for me? I decided to completely ignore these strategies and almost tried to do like a 360 and do the complete opposite, and I'm telling you now, it didn't work. These strategies work. They are good strategies and they are strategies that have been working in marketing for years and years and years. Way before the online industry became a thing. For me, the way I look at it is what is the intent behind the strategy and is it a real strategy that you are using or are you just using it to tick a box? So if the intent is good and [00:02:00] they are real strategies that you are using, and you'll see what I mean as I go through them, then for me, I am more than happy to use these strategies in my own launches and when I support other people doing theirs. So let's get started with these strategies. Strategy number one is reciprocity. This is giving value first so people feel compelled to give something back, and this is a strategy that has been used for a really long time. Imagine back in the supermarket where they would give freebies, that's reciprocity. I'm giving you something for free, and now I feel compelled to do something back, which might be to buy the product. When I look at it in terms of big launches, what they tend to do is they tend to give away something at the beginning, so they tend to give away some kind of freebie or something, and also the content that they're giving, giving in a launch experience. Helps with that reciprocity thing. So basically they're giving something away in order for the person who's watching, [00:03:00] taking part in the experience for them to actually go, okay, great. I want to give something back. An example of things that you can do in your launch are, one of the things that I recommend highly is giving away a bonus for people attending live. So this could be something that you have that you don't normally give away. This could be some kind of lead magnet, but I want you to create something or use something. You don't always need to create something brand new. Use something that you can give away. And if I was doing it on a

In this episode I walk you through the Open House Strategy — how to use it to effectively boost your membership enrolments by giving prospects an experience of your membership rather than just a “free trial”. I explain how this differs from typical free trials, how you implement it, why it works and what you need in place for it to succeed. Then I guide you to the next step: a quiz to check if you’re ready to scale your online business. &nbsp; Key Take-away Open House ≠ Free TrialWith the Open House you invite prospectsinto your membership community for a set periodinstead—live calls + interaction with current members—so they experience the value of community and live engagement.Showcase Live Interaction + CommunityGetting prospects into your current member space, seeing live calls, meeting or observing members, gives them proof of what your membership actually looks like.This builds trust, reduces hesitation and helps them decide if “I want to belong to this”.Use Scarcity + Time WindowThe open house is for alimited timeframe(eg. 5 days, a week) and “doors” close, which creates urgency and makes the experience feel special.Because they step in, feel part of the group, see members and THEN get asked: “Would you like to stay?” — that momentum helps conversion.Prerequisites for SuccessYou needexisting memberswho are already active and visible in the community. Without them, the open house experience will feel thin.You need awarm audience—people who know you, trust you, or have had some interaction with you. If your audience is totally cold, you’ll need to warm them up first.Your membership offering must be clear: what happens during the open house, what the “normal” membership looks like afterwards. Don’t mis-represent or give away unrealistic value.Implementation Tips &amp; ConsiderationsDecide on the timeframe: eg. 5-7 days during which you will open the doors.Plan your live events: a coaching call, Q&amp;A, mindset/training session, community interaction — these mirror your everyday membership.During that period let the prospects see real members in action, let them ask questions, let them experience the vibe.At the end ask: “Would you like to stay as a member?” and offer the conversion path clearly. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Ep 427 &nbsp; Transcript If you have a membership that you love, but yet you know how difficult it is to actually get people in. When they join, they love it and they barely leave, but actually getting them through the door can be difficult. And maybe you've tried webinars and free trials and challenges and other things like that and it just hasn't converted for you. Well, in today's video, I'm going to be sharing with you one of my most effective strategies. Fulfilling your membership, which feels so much easier than a normal launch and actually uses some really clever psychological and marketing tactics in order to get people to come and experience what your membership is all about. I'm Teresa Heath Wareing and I have worked in the online space for the past eight to nine years, and I've been in marketing over 20 years. I have worked with hundreds of course creators, membership owners to help them grow their online business in a way that fits with them and the life that they lead.[00:01:00] And over that time, I have used every strategy known to man in terms of launching and growing your online business. And the same goes for memberships, including my own membership. I have worked with hundreds of membership owners helping them find a much more effective way in which to grow their membership. Because we all know that when we create a membership, it sounds awesome. You are creating the same content every month. You are basically just bringing more people in, and you are getting that recurring revenue, which is why memberships are so attractive, and you know that the value that you are giving inside your membership is brilliant, but you're a little bit confused as to why more people aren't understanding that and why they're not getting it. Well, the world of online has changed massively in the last few years. That is also true for memberships and membership owners, which is why my open house strategy works so effectively. And that's what I'm gonna be sharing with you today. I'm going to be [00:02:00] sharing with you today what the open house strategy is, why it works so effectively, and some of the key considerations that you need to take into account if you are going to do the open house strategy for your membership. So let me start by sharing what an open house strategy is. And the first thing I need to say. It's not a free trial. Often when people hear open house, they think, well, I'm just giving them a free trial, and I do that anyway. This is very different from what you might normally do as a free trial. A free trial is normally something that is done often through Evergreen, and it's normally you giving them a very low cost first month or a free first month. What it's not doing is it's not creating that experience around that offer. And as you know, when I talk about launching, what I really mean is a marketing campaign. And what I mean by that is a, an experience. We are creating some kind of experience in order to get people to find out about our offer and actually buy the thing that we're [00:03:00] selling. So an open house is not a free trial. It's very different. What an open house is. You are opening up your membership for a set amount of time. Normally a week, maybe eight days, where you are inviting people to come in and join you in the membership and act as if they are in the membership for that amount of time. During that time, you are giving them access to every live call that you normally do. So for instance, I used to have a membership. My business looks a bit different now and I have a closed membership. So the only way you can be in what we call T's world is if you come through Grow Launch Sell, my program. But when I had an open membership. I basically had open cart all the time, and it was really difficult to create those kind of urgency and things, and the open house strategy worked brilliantly for that. So what would happen is I would promote that I was doing an open house, [00:04:00] and I would invite people to come and join the membership for a set amount of time. During that time, I would deliver every live call that I normally deliver over the period of a month. So for instance, if you are doing one live call a week. Let's say, so for me, in my world, I do two coaching calls a month. I do a mindset call. I do an implementation session. I used to do things like networking, and we used to have a content hour. What I would do is, instead of having that over the entire month, I would put all that in one...

In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. &nbsp; Key Takeaways A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.The Audience-Offer Launch Matrix is a strategic tool:If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture). I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message. Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up. I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through. After the launch, I must review performance, capture learning, and refine for next time. &nbsp; 🛠 Practical Actions I Will Take (And You Should Too) Map my audience: assess how well my audience knows and trusts me (warm vs cold).Define my offer: determine the cost, the value I’m delivering, and the level of commitment required.Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly.Design the experience: plan the phases (pre-launch content, main event, open cart, close).Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant.Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly.Execute and review: launch the campaign, track my conversions, gather insights for next time. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Take the Assessment Now Transcript If you've done a launch that you thought went brilliantly only to get to the sales bit and have no one actually buy, then I might have the answer as to why that might be. We are going to be looking at what you need to consider when you are launching to make sure that that launch is the perfect thing you need in order to actually sell the product or service you're going to sell at the end. In this episode, we are going to be looking at. Why you actually need to launch in the first place. And what do I mean by the term launch? And then I have put together a audience offer and I've put together an offer audience launch matrix, which is going to give you a really good, simple plan that you can follow as to how to know what type of launch to do for the audience that you've got and the offer that you've got. But let's get started by talking about why we actually have to launch in the first place. And what do I mean by that? Well, when I say [00:01:00] launching, lots of people think, I mean, putting an offright to the world for the first time, but in the online space, and normally in marketing, that's was what it would be, but in the online space, that's not the case. We use the term launch basically for a marketing campaign. When you have an online offer, so a course, a membership, a coaching program, something that you are delivering online, often what happens is we need some kind of activity around that thing in order to sell it. We would love to think that we create it, we put it up on our website, and it just gets sold every single day. And it's not that that never happens, it can, but that actually takes a lot of strategic marketing stuff anyway. But normally the easiest and simplest way that we can actually get people to buy the thing that we are selling is by creating a launch. And by launch we mean a marketing campaign. And when I talk about launches, I talk about launch [00:02:00] experiences. And basically this is the strategy, the campaign that you use to actually sell the thing. So the very first thing is you need to do one of these things. Okay, creating an offer, sending out a couple of emails, might have cut it back in 20 19, 20 20, but that doesn't cut it anymore. We really need to create some experience and some interest around launching the thing that we are offering. And the truth is there are many different ways that we can launch a product or service online. Lots of different ways that I talk about including webinars slash masterclasses. They're the same thing. Paid workshops. You could do things like boot camps and challenges, open house experiences. There is lots of different ways in which you can actually launch your online offer. And I, when I say launch, I don't mean for the first time, I just mean sell your online offer. One of the things I see, or one of the mistakes I see when [00:03:00] people are doing a launch for their offer, or they are using this experience to sell their online offer, is they are just seeing it as a standalone thing. They're not necessarily putting the two things together. Let me explain. Often I will say to someone, you need a launch experience to help launch your offer or to sell your offer. And they'll think, great. I'll do a webinar. And then they think, what could I do a webinar about? And they're rather than actually thinking about. How is this fitting in with the thing that they're selling? They're just going through the motions of having a webinar or a math class or a challenge. They're not necessarily thinking about, what am I trying to sell? So start with the end in mind. What is the actual thing you're trying to sell and that you are going to use this launch experience to sell it? And then how can we make the launch experience a natural? Prerequisite to the thing you are selling. [00:04:00] So when someone's in the launch experience, how can that feel like the perfect first step or natural step to your product and service? A couple of great examples are Amy Porterfield. She sells Digital Course Academy, which is a big course all about how to do online courses. And her bootcamp, her launch experience is a bootcamp called. Course confidence or course confidence. And what this does is it gets you confident with the idea of you can even do a course, it gets you in the mindset of what might that course look like? How might I sell that course? It gets you even considering that you want to do a course. So when someone's gone through the bootcamp and they've gone. Is great. I now have a concept for course, and I have confidence that I can sell a course. The next natural step is to buy Amy's Digital Course Academy, which tells them all the various steps on how to do the course. Jenna [00:05:00] Kutcher's also launching at the point, I'm recording this and she's currently doing a webinar all about the, you know, 1 0 1 of podcasting and basically why someone wants to start a podcast and then the. Product...

In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. &nbsp; Key Takeaways A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.The Audience-Offer Launch Matrix is a strategic tool:If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture). I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message. Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up. I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through. After the launch, I must review performance, capture learning, and refine for next time. &nbsp; 🛠 Practical Actions I Will Take (And You Should Too) Map my audience: assess how well my audience knows and trusts me (warm vs cold).Define my offer: determine the cost, the value I’m delivering, and the level of commitment required.Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly.Design the experience: plan the phases (pre-launch content, main event, open cart, close).Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant.Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly.Execute and review: launch the campaign, track my conversions, gather insights for next time. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Take the Assessment Now Transcript If you've done a launch that you thought went brilliantly only to get to the sales bit and have no one actually buy, then I might have the answer as to why that might be. We are going to be looking at what you need to consider when you are launching to make sure that that launch is the perfect thing you need in order to actually sell the product or service you're going to sell at the end. In this episode, we are going to be looking at. Why you actually need to launch in the first place. And what do I mean by the term launch? And then I have put together a audience offer and I've put together an offer audience launch matrix, which is going to give you a really good, simple plan that you can follow as to how to know what type of launch to do for the audience that you've got and the offer that you've got. But let's get started by talking about why we actually have to launch in the first place. And what do I mean by that? Well, when I say [00:01:00] launching, lots of people think, I mean, putting an offright to the world for the first time, but in the online space, and normally in marketing, that's was what it would be, but in the online space, that's not the case. We use the term launch basically for a marketing campaign. When you have an online offer, so a course, a membership, a coaching program, something that you are delivering online, often what happens is we need some kind of activity around that thing in order to sell it. We would love to think that we create it, we put it up on our website, and it just gets sold every single day. And it's not that that never happens, it can, but that actually takes a lot of strategic marketing stuff anyway. But normally the easiest and simplest way that we can actually get people to buy the thing that we are selling is by creating a launch. And by launch we mean a marketing campaign. And when I talk about launches, I talk about launch [00:02:00] experiences. And basically this is the strategy, the campaign that you use to actually sell the thing. So the very first thing is you need to do one of these things. Okay, creating an offer, sending out a couple of emails, might have cut it back in 20 19, 20 20, but that doesn't cut it anymore. We really need to create some experience and some interest around launching the thing that we are offering. And the truth is there are many different ways that we can launch a product or service online. Lots of different ways that I talk about including webinars slash masterclasses. They're the same thing. Paid workshops. You could do things like boot camps and challenges, open house experiences. There is lots of different ways in which you can actually launch your online offer. And I, when I say launch, I don't mean for the first time, I just mean sell your online offer. One of the things I see, or one of the mistakes I see when [00:03:00] people are doing a launch for their offer, or they are using this experience to sell their online offer, is they are just seeing it as a standalone thing. They're not necessarily putting the two things together. Let me explain. Often I will say to someone, you need a launch experience to help launch your offer or to sell your offer. And they'll think, great. I'll do a webinar. And then they think, what could I do a webinar about? And they're rather than actually thinking about. How is this fitting in with the thing that they're selling? They're just going through the motions of having a webinar or a math class or a challenge. They're not necessarily thinking about, what am I trying to sell? So start with the end in mind. What is the actual thing you're trying to sell and that you are going to use this launch experience to sell it? And then how can we make the launch experience a natural? Prerequisite to the thing you are selling. [00:04:00] So when someone's in the launch experience, how can that feel like the perfect first step or natural step to your product and service? A couple of great examples are Amy Porterfield. She sells Digital Course Academy, which is a big course all about how to do online courses. And her bootcamp, her launch experience is a bootcamp called. Course confidence or course confidence. And what this does is it gets you confident with the idea of you can even do a course, it gets you in the mindset of what might that course look like? How might I sell that course? It gets you even considering that you want to do a course. So when someone's gone through the bootcamp and they've gone. Is great. I now have a concept for course, and I have confidence that I can sell a course. The next natural step is to buy Amy's Digital Course Academy, which tells them all the various steps on how to do the course. Jenna [00:05:00] Kutcher's also launching at the point, I'm recording this and she's currently doing a webinar all about the, you know, 1 0 1 of podcasting and basically why someone wants to start a podcast and then the. Product that she's going to be selling off the back of it is her podcasting course, which helps you do all the things You can see from both those...

In this very short episode, I’m pulling back the curtain on something new and exciting  I’m launching my YouTube channel! I share why now felt like the right time to add YouTube into my content strategy, what’s been holding me back until now, and how I’m approaching it differently this time. You’ll also get a sneak peek at the types of videos I’ll be creating from launch strategies and list-building to mindset and behind-the-scenes business insights. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Guru Conference  Higher Voltage code: TERESAFUCKINGHW Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Hello, and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing. If this is the first episode you've ever stumbled across, I'm gonna say this probably isn't the one you want to listen to because this episode is gonna be a little bit different, only because there was never an intention to have an episode that doesn't make sense. I wasn't meant to be doing this episode. There was meant to be something else in its place, and I had to do something last minute. Also to make things, I guess different. I was gonna say worse, but maybe not worse, is that my editor isn't around, so I am having to just literally record this live and this is pretty much going up as I'm recording it. The other thing that's making this a little bit unusual or a little bit different is, I don't know whether you follow me on Instagram, but if you do, you might have seen that I now have a puppy a as I record this, she is a 10 week old golden retriever and she's currently in her pen [00:01:00] thing, playpen crate thing next to me and potentially is gonna make some noise as I am recording this and I already has made some noise, so this probably, like I said, if you are brand new to the podcast, this is probably not the best episode. I would go back and like listen to any of the others. This one probably isn't gonna be as polished. So why wasn't I planning on doing an episode this week? I have done 426. This is 426 episodes of the podcast. So why was I not having one this week? Well, I was, but it wasn't meant to be as it is. Let me explain. I have decided that I am going to be starting YouTube. If you are a long-term listener, you will know that I have said this for a little while and it's taken its sweet time to get started. But I wanted to just briefly talk about today why I am gonna start YouTube, what's been holding me back and, and what is going to be coming on the channel. And the reason there [00:02:00] wasn't meant to be this episode here today is because we were meant to have gone live this week. This is entirely my fault. There's no one else I can blame it on. I would love it to, but I just haven't quite got as ahead as I needed to be because we're going to be opening the channel or starting the channel with about four videos. I've recorded, and I'm currently having edited three videos that are actually previous episodes of the podcast, but they're some of my most popular episodes and they are episodes that I felt would work really nicely with YouTube and maybe with a little bit of visuals to go alongside it. So a few things on screen when I'm mentioning figures and that sort of stuff. So I've recorded these three episodes and I have another episode that was meant to be ready and isn't ready, which again, I need to record so that we can start getting ahead and then obviously I'm gonna get really ahead, but. There was lots of things. This is a whole new process, which [00:03:00] is funny 'cause I thought it wouldn't be that much of a bigger process and it's completely different. How you put a podcast out and how you put YouTube out are two very different things. So me and the team are having to kind of get our head around that. We're also having to get our head around. The fact of editing is completely different. The type of editing I want, the setup I've got. And actually some of the stuff that I had planned to do for the launch, we are not doing. So for instance, I have now two cameras and I wanted a two camera thing, but I'm not happy with how that looks. And basically you would've heard me talk about Louise Miller, who I work with, who keeps me accountable and keeps me focused and on plan. She kind of basically said, I think you're making excuses, but in the nicest possible way. And I agreed. 'cause I'd been putting it off for quite some time, for lots of reasons. And obviously what I hadn't quite got to grips with is that I was self-sabotaging. I was effectively going, I can't do this because of this. I need the [00:04:00] second camera. I then decided I need to change the color of my wall. I didn't, but I, I just decided all of these various things and they were holding me back. And I guess the truth is, if I really kind of. Dig down into why I was nervous to start the YouTube channel is what if no one watches? What if I create this new thing? The creating the podcast was big. Now, sorry. What I should have said straight off the bat is we're not stopping the podcast. I'll explain how it's gonna work in a minute, but we, we'd created the podcast. We've done the podcast for such a long time, and it does really good things for my business. What if we create this next beast of YouTube? And it doesn't pay off. Or more embarrassingly, what if no one watches that would be like devastating. And the whole reason we are moving to YouTube or we are doing YouTube is because it's searchable and podcasts are not searchable. So for instance, if I was to create a video that was three things to help your [00:05:00] conversions on a webinar as a podcast, that wouldn't work as a search. No one could search and find that podcast episode. However, as a YouTube video, they could. So for me, this feels like a really good move, but it doesn't mean it's not a scary move. So that's why it's taken a bit of time. That's why it hasn't quite come out as soon as I would've liked. And maybe I've been holding it back a bit. I promise this is not me holding it back another week. It is coming next week. So what, what is happening. As of next week, we are now going to be putting videos on YouTube. Now you think to yourself, isn't it just as easy as like just turning on the camera when you record a podcast? Not so much. YouTube is a different beast. I have to be a bit more structured. I have to understand where I'm taking the thing. Whereas sometimes on the podcast we literally just, no. I literally just chat. That sounds very unprofessional, but like sometimes I will let the conversation just evolve and I end up going down rabbit holes and things, whereas that's not gonna be as as well. Maybe I shouldn't do that as [00:06:00] much generally, but definitely on YouTube we're going to have less interviews. There will still be an occasional interview and that's when it's someone really cool that I wanna interview. Other than that, I won't be doing interviews because again, I really want, the whole point of this is to give really strategic, like key advice and key tips and strategy on how to do these things. That is where I'm leaning really fully into. Whereas at previous points of the podcast, we did a lot more mindset and various things. That is now not gonna be the case. It's going to be much more if you have an online business. There is gonna be some mindset stuff in there. 'cause I can not, 'cause I'm a certified coach and it does come into play sometimes, but it's really going to be okay. This is what goes on a landing page. This is how you do a workbook for a webinar. This is how you get more people to turn up live to your bootcamp. This is what these things that I did worked for [00:07:00] me. That's how it's going to be. And you're gonna see my face on YouTube, which kind of terrifies me, but let's go with that. Okay? So that's what's coming. That's the changes. Like I said, this is a very brief episode because it shouldn't have been this kind of episode. It should have been a video. You will still get to listen on the podcast. You'll turn up next Monday and there'll be another episode and it might sound a little bit different. The structure might be slightly different, but it should be hopefully what you've come to know and love. And if you like YouTube, then great. You can now find me over there. I personally watch a lot of stuff on YouTube, so that again, was another consideration. The other thing I just wanted to do really quickly while I'm on this episode and while it's a bit of a funny one, is I want to let you know about a couple of events that I'm...

In this episode of the Your Dream Business Podcast, I share key insights from my time at the Retain conference in Newcastle, where I heard Mike Morrison’s keynote on membership and online business trends. I dive into why relying on just one revenue stream or marketing channel can put your business at risk, and I walk you through strategies for building resilience through diversified offers, income streams, and engagement methods. Along the way, I highlight Mike’s advice on transparency, tracking your metrics, and cultivating an “anti-fragile” mindset to help future-proof your business in 2026. What You’ll Hear in This Episode Why content sales alone are fragile and limitedHow to design offers that deliver fast, transformative valueLessons from the membership industry &amp; Mike Morrison’s perspectiveWhy being open and real builds connection and trustTactics to make your business more resilient (anti-fragile)A roadmap for strengthening your offer ecosystem Key Insights I Want You to Walk Away With Don’t put all your eggs in one basket.Diversification gives you freedom when one channel or model shifts.Transformation &gt; content.People invest when they see fast, meaningful change.Trust wins.Being clear, honest, and engaged earns deeper loyalty.Resilience is proactive.Prepare for change before it forces you.Offer ecosystems matter.When your products and services support each other, you build longevity. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE membershiproadmap.com Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Don't put all your eggs in one basket. We can't just have the one course that we sell over and over and over. We need some other things that we are selling, other ways that we are making money, but also other ways in which we can market ourselves and get to our audience. Welcome to the Your Dream Business Podcast. I'm your host Res Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. [00:01:00] Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing, and the Eagle Eye of you might be thinking. Hang on. Didn't we have a solo last week? So if you are a regular listener, you'll probably know that I do one solo, one interview, one solo, one interview, and I did, I think, mention that things might be changing a little bit. But we're not quite there yet. So basically in all transparency, I am moving over to YouTube and don't panic, I'm not stopping the podcast. The podcast is going to continue, but we are going to be putting videos on YouTube of the episodes, which I'm really excited about. There's lots of good reasons why I'm doing it, and no doubt I will record an episode at some point to tell you why I'm doing it. But one of the things I've decided to do is not do as many interviews and actually, I'm only gonna bring you really, really good people. Not that I don't have really good [00:02:00] people, but like if I get a request from someone, I'm like, I'd love to interview them, then I'm gonna interview them and we're gonna put the episode out. However, I am not a massive fan of, and this is just my personal preference, but I don't love watching like Zoom recording podcast interviews on youTube. And not that I won't put them up there, but I just don't want to do loads of them. I want to make it super practical. One of the things that I love doing is giving you really good, tangible stuff to do in your online business, and that's where the YouTube channel kicks in, in terms of it's going to be really tangible, really kind of do this, do that. This is good. This is how this works. I want that to be more of a thing, and that's why I'm stopping doing as many interviews. Now I do without saying, I have a couple of really cool interviews coming up at some point, but I stopped taking interview requests because of the fact that I was stopping it, and we were really [00:03:00] hoping YouTube would've been ready by now. But like all good things, it's not quite coming to fruition as quick as we wanted it. And we are definitely still working on it and it is coming in the next few weeks, but I thought I would record another podcast episode just to tide me through another week and hope that maybe it'll be ready the week after. Anyway, with all that being said, you've got a really good solo today because I'm actually sharing someone else's information and kind of giving you my thoughts as we go along. You may or may not know if you follow me on Instagram. If you don't, please come and find me over on Instagram. I spoke at Retain a couple of weeks back. This is a conference based up in Newcastle, which is in the north of the UK, and it's all about memberships and it was for membership owners and it's run by Mike Morrison, who is the founder of Membership Geeks. And. It was brilliant. Everything was aimed at membership owners. It was a really, really good event. Really loved it. He [00:04:00] did a great job, and I got speak, which was awesome, and I spoke about webinars, which kind of made me laugh because I put up a post on Instagram saying that I think it was like back in 2017. I did one of my first speaking gigs over in the States, and it was about webinars too. So I've been doing this some time. Anyway, I watched obviously the other sessions, and that's one of the cool things about going to events when it's a really good event that you get to sit and watch other sessions when you're a speaker and you learn things. And Mike did an amazing session at the beginning. His opening keynote was all about basically state of the nation type thing in the membership industry. I was like furiously scribbling down notes, and I wanted to share with you some of the stuff that Mike shared. Now, if you're sat there thinking, I don't have a membership, that's okay. Because actually a lot of this spans across the entirety of running an online business, whether it's a membership, a course, a coaching program, whatever it is. [00:05:00] I think there is so much you can take from this. And he had three main points, which I'm gonna take you through the three main points and then. Share with you what his thoughts were around it and what my thoughts are around it. But I think if you have an online business, you are going to get a lot from this and it's going to be really, really helpful because it's basically saying what is working now? And like I said, he was specifically talking for the membership industry, but I know a lot of this spans across it. Okay, let's jump in. Number one was, and get ready. 'cause you might panic. Stop selling content. Now this is tough because if you have a membership, if you have a course, you're effectively selling content. That's what you're doing. You are basically putting together your knowledge, your experience, your content about it all, and you are training someone on how to do something. But what he was talking about and what is super important is we are in a world like we've never been in before where content is. [00:06:00] Everywhere. And not only that, we can find out stuff anywhere and we can go to AI and we can search stuff like it's never been as available as it currently is. And that's why as an online business, we can't just lead with the content because the content can be...

In this episode of Your Dream Business Podcast, I’m letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed. More than anything, I want you to see how I’m treating each launch as a learning opportunity. I talk about what I’m going to keep, what I’ll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time’s right. &nbsp; What You’ll Hear How I designed my bootcamp + masterclass strategyThe marketing and promotional tactics I used to drive attentionThe raw numbers - ad spend, opens and click rates, conversions, and moreWhat surprised me (for better or worse), and what I’m going to adjust next timeWhy I believe sales calls and involving my existing members are powerful toolsMy plan for increasing ad budgets and refining strategy in future launches &nbsp; Key Insights I Want You to Walk Away With Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human.Metrics are your anchor. Knowing how much you spent, what converted, what didn’t — it all matters.Constant iteration. Every launch is an experiment. I’m always refining and improving.Human connection still wins. I’ve seen firsthand how sales calls and having current members talk about their experience make a difference.Strategic scaling. I’m careful about how and when to increase ad spend — but I don’t shy away from it when the data supports it. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check Hannah Isted on Website FREE Webinar Blueprint Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Do you ever wish that you could see behind the scenes of someone else's launch, where you pull the curtains back and you find out what they did, what worked, what didn't work, what their numbers were like, what they spent on ads? That is exactly what I'm going to be sharing with you today. The launch I did back in August for the Grow Launch Sell program. I did a bootcamp and master classes, and today I'm taking you through what I did and I'm sharing with you all the details. I'm also sharing the things that went really well that I'll do again. The three things that I will do different in the next launch that I do. Hello and welcome back to another episode of the Your Dream Business Podcast. In today's episode, I thought I would give you a behind the scenes look at my latest launch. One of the things I've been thinking a lot about, and I've been watching a lot of content and I've been to some events, is the fact of. Showing up as real as possible, and I always pride myself on that. If you're new to me, if this is the first episode you're listening to, then I really do pride myself as being authentic, as being honest and giving people a very honest view of what it's like [00:02:00] to be in the online business. And I recently did two sessions. I did a session in someone else's group, and it was a session called something like Behind the Scenes of a Six Figure Business. I took 'em through everything, including like what I turn over, what expenses I have, what systems I use, what my team looks like, what I sell, what I make money with, and that was really awesome and I got really good feedback from that. And it was within someone's private group, so I was happy to do that, but it wasn't my group. Then the next day I did a session in my group to my people where I talked about the full debrief of this launch that I'm going to talk to you about. Now, they got a much more in-depth debrief and they got numbers like literally how many people bought, how many people signed up, how many people engaged, like they got all the numbers, all the percentages, all the things. Now, I'm not going to be as vulnerable as that on the podcast, but I am gonna [00:03:00] give you lots and lots of good stuff. So I'm gonna talk you through kind of what the launch was and what kind of the percentages of things were and, and then I'm gonna share with you what really worked well and I'm gonna share with you what didn't work so well and what I'm gonna change for the next one, because one of the things that I talk about and I want you to know is that. First off, let's be honest. Launching is hard work. I am not gonna pretend otherwise. It takes a lot of energy. There's a lot of moving parts, and when you do a big launch like I did for this one, it's a lot of work. I was exhausted at the end of it. But the reason we are willing to do that hard work is because then we have all the assets to rinse and repeat and do again. I will be using this launch. Pretty much in its entirety, I'll be making tweaks and you are gonna hear about the tweaks I'm gonna be making. 'cause I'm gonna tell you, but I will be using this launch again. So this isn't a [00:04:00] one and done. This isn't like, you know, I just created this campaign to launch the Grow Launch Sell program. When I say launch, I just wanna make it really, really clear, and I know I've said this a few times, but I just wanna make sure that we're on the same page. In the online space. A launch is a marketing campaign. That's all it is. We're not launching something for the first time, although obviously you do call that a launch. When I talk about launching, launching your online offers, it's just a marketing campaign. But basically I will use all the stuff I did in this last marketing campaign and I'll be using it again. So even though it's a lot of work, it's absolutely worth doing the work because I've got it and I can learn from it. And I can do the thing again. So let me start by telling you what my launch was. So I did a bootcamp, a five day bootcamp, which actually I spanned over two weeks. And the reason I span it over two weeks. So I did I think two days the first week and three days the next week. And the reason I don't do five consecutive [00:05:00] days is because I overdeliver, okay? And I joke that I'm a little bit like a fire hose and I to your face. Like I give you a whole lot of stuff and to have me show up and give you that level over five days consecutively, they would be absolutely flawed and exhausted. And so would I, I put a lot of energy into it. I put a lot of my, I when I put everything into it. So for me. The five days, having them over two weeks feels so much better. Okay, so I had the bootcamp for five days, and then immediately after the bootcamp I had two standalone master classes. I've never done that before. I've never had, I've either done master classes. Or I've done a bootcamp or a challenge or an open house. And the webinar, the masterclass is technically the last session. Now this is where it gets a bit confusing, but basically I teach how to do webinars and [00:06:00] some people will go, I don't wanna do webinars, I use challenges. But at some point you all go to go into the sale. And that is basically a webinar. So normally I would've just offered the bootcamp and the masterclass for the bootcamp would've just happened to the bootcamp people. This time I went from promoting the bootcamp to the minute we stopped talking about the bootcamp. I immediately promoted the masterclass and I had two standalone masterclasses, which were the same. And I didn't offer replays. This was the first time I didn't offer replays. So so much of this was a test. I'd never done the standalone master classes. I'd never done this particular bootcamp. I had never offered no replays. This whole thing, all I kept telling...

In this episode of Your Dream Business Podcast, host Teresa Heath‑Wareing talks with Lauren Davis, a marketing &amp; brand consultant, about how public speaking can boost your business. Lauren shares her journey into speaking, offers a framework for deciding whether to say “yes” to unpaid gigs, compares keynotes vs. workshops, and shows how to make the most of events (think networking, pro photos/videos). A big emphasis is put on making sure speaking opportunities align with your values and business goals. &nbsp; Key Takeaways Choose Speaking Gigs That Align with Your Values &amp; Goals Not every opportunity is worth taking. Lauren emphasizes evaluating engagements based on how well they match your personal values, the audience, and your long‑term business vision. Saying yes to misaligned opportunities can dilute your brand and effort. Weigh the Difference Between Keynotes, Workshops, Paid &amp; Unpaid Gigs Workshops and keynotes serve different purposes. Workshops might offer more interaction, learning, or depth, while keynotes often give broader visibility. Similarly, unpaid gigs aren’t always “bad”—they can offer exposure, networking, or content. But you need criteria (audience, promotion, platform) to decide whether the cost in time/energy is worth it. Maximize What Each Event Gives You Treat speaking engagements not just as “one‑off gigs” but as opportunities. Get professional photos/videos, leverage them for marketing, build relationships with other attendees/speakers, and ensure organizers promote you well. These extras amplify the value of the speaking moments. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Lauren on Instagram, Linkedin, Website Freebie: 20+ Memorable Speaker Share Their Secret Tips100+ Content Prompts For Speakers Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Teresa: Hello and welcome back to another episode of the Your Dream Business podcast. I am, Teresa Heath-Wareing your host as always, and this week we have an interview and we're actually talking about. Something that was [00:01:00] so good. Well, every interview I have is so good. Like, I dunno why I just said that, but this, this is like a subject very close to my heart. We're talking about speaking. Now. If you are not a speaker and you don't want to be a speaker, you might be thinking, well, this episode's not gonna work for me. This, you know, this is not gonna be what I need to listen to. But the conversation that we had was so good and included so much that basically, I think people think of speaking as stood on stage. When speaking is when we talk about us and our business and we're connecting with people and we're having conversations. So I think there is so much that you can take from this episode, even if you don't wanna be a speaker. So let me tell you about who I'm chatting with. Today I'm talking with the lovely Lauren Davis. Lauren is a marketing and brand consultant that helps speakers and entrepreneurs establish a memorable personal brand resulting in Magnetic, easy for me to say engagement and lifelong clients. Lauren and I met because we were both doing sessions at Atomicon and I instantly [00:02:00] loved what she was saying and I instantly loved her take on things and. We actually talked, even though she has a lot of stuff to do with personal branding and becoming a personal brand. We use this entire conversation to talk about speaking because it's something that a Lauren helps with. Lauren helps speakers. Lauren is a speaker, and I just loved talking about it and talking about what it really is because people think that, well, there's so many misconceptions with speaking. People think a, you make a load of money from speaking. That is not always the case. And sometimes isn't the case. People think that when they speak, they want to get on the big massive stages. They don't wanna start small. I started very small and also they think they wanna be the next Mel Robbins or the next keynote, inspirational motivational speaker, and we talk about. So much good stuff in this episode about what it really is [00:03:00] like to be a speaker, what it can really do for your business. And like I said, even if you're not planning on being a speaker, I think it's definitely worth listening to this episode with Lauren. We chat about how you prep for speaking. We talk about different ways in which the way I prep, which is. Very different to the way other people prep. We talk about do you still get nervous and what that means, and if that's a good or a bad thing. And then we talk about what's the difference between a keynote talk and a workshop or a strategy style talk. And like I said, it's one better than the other. Then how you decide whether you want to speak somewhere or if someone asks you to speak whether it's worth being paid or not. She has a really good framework with some things that made me think so hard about this, and it was genius. Some of the stuff that she said about some of the questions you should be asking yourself or some of the things you should be looking at. When you decide whether to speak somewhere and [00:04:00] also if there's a budget or not a budget, because some places will not pay you. And we talk about this and how do you know whether you should speak for free or not speak for free. And she has a really great framework for this, which she's gonna take you through. So like I said, whether you wanna speak or not, Lauren is just the nicest person anyway. And like I said, I've had the pleasure of meeting her in person, having lots of conversations with her. I've been on Lauren's podcast as well. I just think this is a really cool conversation. Um, but if you do wanna speak or if you are a speaker and you wanna know more about it or you've started, then this is definitely, definitely gonna give you so much value. So, without further ado, here is the very lovely Lauren. Lauren, welcome to the podcast. Lauren: I am so happy we are finally doing this podcast. We have, we met one year ago today. No one needs to know, know when this is, but Teresa: no, we met Lauren: a year ago today, and we've been planning this podcast episode ever since. Teresa: Literally, and it was like. You had to change. I had to change. You had to change. I had to change. And it was like we finally get to the point where it's like, [00:05:00] yes, we're on the call. So we just had a really lovely catch up. So we've already been chatting for about half an hour, which I love. I know. And, and at some point we were like, no, we probably should get on with recording the interview next. So, but I am. So happy to have you on because we actually met at the at Atomic on in 2024. Where are we now? 25. Because you were doing, we both did a fringe event for Andrew and Pete to run Atomic on. Yes. And you were doing an event at the same time as me. And that was the first time we met. And then we went to the speaker dinner and we just hit it off and it was awesome. And. I'm really excited and I dunno whether I'm really excited to talk about this today's subject because I literally have just come off the back of coming back from Atomic Con 2025, which is where my voice sounds a little bit. 'cause it's a lot,...

In this episode of Your Dream Business, I talk about why case studies and testimonials are more than just nice extras — they’re essential for building trust and showing what my business can really do. I share my TRUST method — Tell the problem, Roadblock, Uncover what they did, Show the results, Transformation, to help you gather rich, meaningful stories from your clients, not just vague praise. These are the stories that make your work feel real and show potential clients what’s possible. &nbsp; I also urge you not to save case studies and testimonials for the end of a project only. I believe they should be woven into every part of your marketing: on your website, in emails, social media, sales pages—everywhere you communicate. By using them regularly, you demonstrate impact consistently, deepen trust, and turn past successes into powerful tools that help attract new business. &nbsp; Key Takeaways 1. Case Studies &amp; Testimonials Build TrustUsing authentic stories of problems → solutions → results helps prospects see what’s possible, and builds credibility more effectively than generic claims. 2. TRUST Method for Collecting Testimonials A framework you can follow to get richer, more persuasive testimonials: Tell the problem — What issue was the client facing before? Roadblock — What was stopping them from solving that problem? Uncover what they did — What actions did they take? What intervention / your service / product? Show the results — What measurable change happened? Transformation — How did life/business change for them more broadly beyond the numbers? &nbsp; 3. Use Case Studies Throughout the Marketing Process Don’t wait until after a launch or at the end of a project—incorporate stories early (in prospecting, content, emails, etc.). Show incremental wins, before‑and‑after, behind‑the‑scenes: people connect to journey, not just destination. &nbsp; 4. Frequent Sharing is Key Regularly share testimonials &amp; case studies on social media, website, email. Amplifies evidence of success over time—prospects see real proof, consistency, not just occasional highlights. &nbsp; 5. Be Proactive in Asking for Testimonials Make it part of your process: after milestones, at the end of services, or even in the middle when there’s already visible progress. Ask clients in a way that prompts for detail: by using the TRUST structure, you get richer content. &nbsp; Practical Examples &amp; Applications Integrate stories into email sequences and sales pages—not just “here's what people said at the end,” but early proof points. Use video or quotes with metrics (e.g. percent increase, time saved) to make results tangible. Mix big transformations and small wins—both are powerful in different contexts (someone just starting out, someone comparing options, etc.). &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Episode 420 - Behind the Scenes: Designing a Launch That Works for YOU Connect with Kristin on Website, Linkedin, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript If you are not leveraging case studies and testimonials, you are missing out on one of the most powerful tools in your marketing toolkit. In this episode, I'm gonna be sharing with you how many case studies Amy shared, not only in her 90 minute master class, but also over a number of her emails. And I think it's going to surprise you. I'm also going to be sharing my trust method, which is how you can collect really good high quality case studies for your business. Welcome to the Your Dream Business Podcast. I'm your hosts heat wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your [00:01:00] online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. Now if you have been listening for a while, thank you. First off. Second off, you will know. I love really practical episodes where I give you some really strategical stuff to do, and today's episode is not going to be any different. What I want you to do me a favor. Today's episode is so important for every single business owner that you know, and you'll see why as we get into it, that I would love you to think of a friend who has a business that you could go and forward this episode to because this is something that every [00:02:00] business owner needs to get much better at doing. And I have a really good proven system to help business owners get better at it, and therefore, I would really appreciate it if you'd share it. Anyway. That sounds very strange. Saying all that without actually telling you what it's about. Today we're gonna be talking about testimonials and case studies. I want to give you a little insight as to how important these are and how when you're doing a launch, you are probably not doing anywhere near enough. So case studies and testimonials. The reason we need case studies and testimonials is because they really help us demonstrate that we can do what we say we're doing. They really help build that trust with our audience, and also we help them see what's possible. Often when we work with people and we're trying to offer our service to them, there is lots of doubt that, you know, will it ever work for them? [00:03:00] It worked for other people. Is this gonna be a thing that works for me? So in showing and demonstrating that other people have achieved the things that they want to is really, really important. And I'm gonna talk you through my trust method where I take you through the various letters and explain to you what you need to do when you are collecting these case studies and testimonials. Because like I said, I'm telling you now for sure, you are probably not collecting enough and you are absolutely not sharing enough. In a launch, you should be sharing them throughout the entire launch. And one of the things that I see all the time is whether you are doing a webinar masterclass or whether you're doing a bootcamp or a challenge, when people get into the selling, that's the point where they share the testimonials and what they tend to do is literally at the end of the whole selling thing is this is what some nice people have to say about me. And that is just not the way it works, and that is definitely not enough to [00:04:00] help show and demonstrate and build that trust. To give you an idea, the last launch I did, which was my bootcamp. I shared, I did a bootcamp, and then I did a masterclass, two standalone master classes. I went back and looked at my masterclass presentation, and within the presentation all the way through, this wasn't just at the end, this was through the presentation. I shared 11 case studies in a 90 minute...

In this episode, Darnyelle and I get real about what it takes to build a business that feels good inside, not just looks good on the outside. We talk about everything from scraping by (yes, including bankruptcy) to shifting money beliefs, setting up systems that don’t burn you out, and what success really means when you're living it your way. If you’re creating a course, running a membership, or coaching clients—and you want both growth and heart—this one’s for you. &nbsp; Key Takeaways Alignment of Values + Goals is Essential Don’t build a business purely for revenue—clarity on what you really want (freedom, purpose, legacy) will drive more consistent, fulfilling decisions. Mindset around Money is One of the Biggest Leverage Points Many blocks live in our beliefs about worthiness, safety, and identity. Shifting these unlocks more possibilities than just increasing efforts or marketing. You Can Raise Your “Money Set Point” What you believe is possible financially becomes a ceiling unless intentionally expanded. Recognizing and shifting money beliefs (especially those rooted in childhood or culture) is powerful. Sustainability Needs Both Internal Work &amp; External Systems Working on mindset alone isn’t enough; you also need business systems—processes, finances, team, operations—that support growth without burnout. Redefining Success Might Mean Different Metrics for You Success doesn’t always mean “seven figures.” It might mean freedom, alignment, making an impact, or living on your terms. It’s okay (and powerful) to define it for yourself. Systemic &amp; Generational Context Matters Women, people from marginalized backgrounds, or those with less financial inheritance often have additional layers of challenge. Recognizing this helps in compassionately dismantling barriers. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Darnyelle Jervey Harmon on Website, Facebook, X, Linkedin, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Darnyelle: No one goes to bed a blunder and wakes up a wonder. And so in the first iteration, it took me nine months to make any money, and by the end of nine months I was out of all of my cash. I had emptied my 401k and I was living client to client. I was trying to figure out how to make this thing work. It was not working. So I did the unthinkable. I filed bankruptcy and I went back to work. Teresa: Welcome to the Your Dream Business Podcast. I'm your host res Heath wearing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the of life that. So I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and [00:01:00] strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Welcome back to another episode of the Your Dream Business Podcast. It's funny as I was prepping to do the intro for today's episode, it kind of really reminded me why it's called the Your Dream Business Podcast, and if you're new around here or you haven't been listening long, or you've just never heard me talk about it, the reason it's called your dream business is because I am very much an advocate of creating your dream business. What does it look like to you? I have many kind of things I say about this, but one of the things I talk about is measuring your success by someone else's ruler. When I first came into the online space, one of the things that came up a lot for me was other people telling me what a successful business look like. You should charge more. You [00:02:00] should do this, you should do that. You're not successful unless you're having a six figure launch. You're not, you know, you need a massive audience. You need to do your business this way, that way, whatever it was, you need to use this strategy, that strategy. And i, after many years of being in this hole and thinking and FYI, trying all these things and them not working for me or creating a business that I didn't love, and then finally went, hang on a minute, like I'm listening to people who are not like me, who are not in my world, who do not share the same season of life that I I'm currently in. Why am I paying attention to them and what they deem as successful? So I bought in the whole concept of your dream business. Obviously it's not my concept, it's just a concept and very much talked about. What does this look like for you? So some people's dream business is seven, eight figures. Some people's dream business is not bothering so much about how much they earn, as long as it can keep their lifestyle that they want, but making a difference. Some people wanna work part-time and earn good money [00:03:00] for it. Some people want to take six months of the year off. Some people wanna be the face of their business. Some people wanna hide behind something and have someone else do it. Like it's whatever matters to you. And also that changes, like when I started my business, I was a single parent of a 4-year-old. I'm now a married mom of a 15-year-old, like with stepchildren and dogs and you know, so what our priorities are, change massively. And as I was re-listening to today's episode, I, it kind of really reoccurred to me that, you know, this is why I'm so passionate about this because in today's episode I interview Dr. Darnyelle Jervey Harmon, and she, it, it's not very often I get people to tell their story, but I get her to tell her story. She tells the very honest story of building a business, it not being right, starting again, building another business. Earning loads of money. I think she hits seven figures and basically [00:04:00] goes, Nope, this isn't right. And it just, like I said, really reminded me of the fact of sometimes when we think, because everyone tells us that that's what a perfect business looks like, it actually isn't. And it, when we get it, sometimes we need to get it to go, oh, this isn't what I wanted. But it's a really, really cool story. I think you're gonna get lots from it. She's got lots of good advice. Without further ado, here is the very lovely Darnyelle. Welcome to the podcast, Darnyelle, how are you doing? Darnyelle: I am so excited to be here, Teresa. I'm doing great today. Teresa: Awesome. Well, you look great. Darnyelle: Thank you. Teresa: If anybody wants to see how you look, then head over to my Instagram 'cause you look wonderful. Just brilliant. I wanna start off because I have been down a rabbit hole of looking at you and looking at what you've done, and although I don't necessarily anymore. Do the whole tell us how you got to do the thing you did, which I used to do for many, many episodes. We've done over...

In this episode, I walk you through four powerful launch strategies - webinars, bootcamps, open houses, and paid workshops and explore the importance of aligning a launch with your business’s unique needs. The centerpiece is the case study of Louise Miller’s Make It Happen Club, where she and I designed the bespoke "Quiet Action, Big Impact" launch. It blends a challenge-style format with an open house approach to authentically reflect Louise’s sense of calm and her audience’s needs. Here’s the thing: there’s no such thing as a one-size-fits-all launch. If you want it to really stick and last you’ve got to pick a launch style that feels like you, speaks to what your people actually want, and suits what you're offering. &nbsp; Key Takeaways Don’t Force It - Launch with Intention Your launch should feel authentic, not contrived. Launch formats like webinars or bootcamps only succeed when they naturally fit your style and audience dynamics. &nbsp; Four Core Launch Strategies Webinars — Educational, interactive, and great for feeding high-intent prospects Bootcamps — Intensive, immersive, and perfect for engagement and transformation Open House — Low-pressure peek behind the curtain; ideal for showcasing offerings Paid Workshops — Commitment-filtered sessions that lead to higher conversion rates &nbsp; &nbsp; The Case of Louise Miller’s Make It Happen Club Louise’s business thrives on calm, thoughtful planning. A typical webinar or bootcamp wouldn’t reflect that. Instead, we partnered to create a hybrid launch called Quiet Action, Big Impact—a soft, intentional experience infused with mindful structure. &nbsp; Customize to Connect Matching your launch approach with your personal rhythm and your audience’s needs doesn’t just boost conversions—it sets the stage for an experience that feels meaningful and memorable. &nbsp; Craft with Clarity A strategic launch starts with clarity: Understand your strengths and style Know your audience’s preferences Design with intention, not pressure Launch should reflect your values, not someone else’s playbook &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Ep 339 - Re-defining Productivity and Reducing Overwhelm: Strategies for Success with Louise Miller  Connect with Louise Miller on Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript You'll often hear me talk about four different ways of launching, and these are the main ways I teach webinars, masterclasses, same thing, bootcamps and challenges. Very similar, open house strategy for memberships and paid workshops, but what if your business doesn't fit neatly into one of those launch experiences? Because it's incredibly important to create a launch experience that fits you, fits your audience, fits your product, and fits your energy, and that is exactly what I'm talking about in today's episode. I'm taking you behind the scenes of a launch that was done by the amazing Louise Miller for her Make It Happen Club. Where we created a unique launch experience so that it fit perfectly with her and her customers, and her product. Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are having a good week. Before we get started with today's episode of the podcast, I would love just to ask you a very quick favor if I can. If you are listening to this and you have not yet subscribed, and sometimes people don't realize they've not subscribed, so please go and check if you have actually [00:02:00] signed up to the podcast. If you haven't, I would really appreciate it if you could hit that subscribe button. And also, if I may ask two favors. I know, I know. If you haven't given me a review, I would be so very grateful. You see, podcasts aren't searchable in the way that, like if you're searching for a particular subject, you're unlikely to have a podcast come up as a suggestion. So the only way that podcasts are found and seen is by you sharing it. So I would be so, so very grateful if you could do that. Today we're gonna be talking about how do you know what launch method to use and what if none of them fit? And the way in which I wanna explain this to you is a really cool case study of someone who is amazing and it brings me much joy to do a whole podcast talking about her. I'm talking about the amazing Louise. Now, Louise Miller has been in my world for some time. She, I actually worked with Louise to help me be productive and a little while back, Louise [00:03:00] and I had a strategy day where I went through her stuff with her and helped her with her launch. And Louise has a very distinct type of membership. So when we initially started looking at it, we realized that maybe the normal things I teach on wouldn't necessarily be a good fit for Louise. Let me go back a bit and let me first tell you about the four methods that I currently teach on. Method number one is webinars slash masterclasses. Basically, it's the same thing, just two different names. If you're going to do one of them or if you're going to do a webinar or a masterclass, they're the same thing. Choose the word masterclass because you get a higher engagement rate on that. The second one I teach on is bootcamps slash challenges. The reason I tend to lump these together is they're very similar. There's only a couple of slight differences between a bootcamp and a challenge, but they are pretty much the same thing, which is a launch event over a number of days. So four [00:04:00] days, five days, 10 days, whatever it might be, where you are showing up for those number of days and you're teaching or you are supporting them. Then I teach on the open house method, which is one that not many people teach on, and the open house method is really, really cool. If you have a membership. It has some very clever psychological and marketing strategies involved, which really help you sell your membership in a much nicer. Not sleazy, not salesy way, but in a really authentic way. And it helps you use your current members to really promote that. And then the final one is paid workshops where you show up over a number of days. You teach them something start to finish, and that is just one part of the bigger thing that you sell, and then you sell them into the bigger thing. So I teach on these four different methods, which cover pretty much all the main methods of launching, and Louise and I sat down and we realized very quickly, Louise's membership is not like your [00:05:00] average memberships, and therefore it wasn't quite gonna fit neatly into one of those boxes. Let me start by explaining to you what Louise's membership actually is. Louise's membership is called the Make It Happen Club, and basically it is a space for you to get work done. Let me explain some of the sessions. She has big idea to inspired action quarterly planning sessions. So every single quarter, and I think she launches it every quarter, every single quarter, she does a full planning session to put you back in the driving seat so you can make sure the actions that you are taking are moving you in the right direction. So basically you are working with her in a group setting online and she's walking you through the different kind of activities that you need to do in order to plan your quarter. She then has monthly momentum planning sessions where basically she kind of steps you out of your business for that session and she checks what's happening with the bigger picture. She makes sure...

WHY THIS EPISODE MATTERS This isn’t just a story -it's a guidebook for anyone feeling misunderstood, overwhelmed, or afraid to be themselves. Whether you're leading a brand, building community—or just trying to wake up as the truest version of yourself—Jax’s journey is a beacon of strength, clarity, and purpose. In this episode, I chat with Jaxon Feeley a TV personality, speaker, podcast host, and model who shares his powerful, unapologetically authentic path from female to male, all while working as a prison officer. It’s raw. It’s real. And it's packed with strategies to stay grounded, resilient, and true to yourself—especially when the world pushes back. &nbsp; Key Takeaways Harness Hate as a Catalyst, Not a Crutch Haters gonna hate—but Jaxon shows how resilience, self-worth, and an unshakeable purpose can turn negativity into unstoppable momentum. Authenticity Is the Ultimate Power Move Living your truth isn’t just brave—it’s magnetic. When you’re rooted in who you are, you draw in the right people and opportunities. Inner Work Builds Outer Strength Exploring identity and doing emotional work isn’t optional—it’s foundational. Self-acceptance and confidence stem from deep inner alignment. Tough Conversations Can Be Transformative The hardest talks—like coming out to family—can lead to love, understanding, and transformation. Vulnerability invites connection. Representation Ripples Outward Visibility matters. Jax's story doesn’t just empower—it educates and inspires, especially for trans voices craving role models. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Jaxon Feeley on Instagram, TikTok, Youtube, Linkedin, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript As a business owner, I think one of our biggest worries is putting ourself out there on social media, on stages in front of other people for fear of what they might say about us. Which is why I really wanted to bring you today's guest, Jaxon Feeley, who has had the most horrific and heinous things said about him and said to him online, and I really wanted to chat with him about how you manage that and how you keep going for a cause. Regardless, even though this is happening to you. Welcome to the Your Dream Business Podcast. I'm your host Heat wearing an international bestselling author, award-winning speaker, TEDx speaker certified coat, and the host of this number one righted podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life. That episode. [00:01:00] I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing. And this is a podcast for course creators, membership owners, coaches who are looking to grow their business. But today I have a slightly different type of episode. Normally the episodes I bring you, if you're new. If you're new, welcome. Thank you so much for hanging out with me. Normally with these, with my episodes, we have solos where I give you very strategic, tactical, like do this, do that type episodes. And then I have interviews where I interview the best of the best in the [00:02:00] online space. And I've had the likes of Amy Porterfield and Michael Hyatt and Mike Stelzner, and Denise Duffield Thomas and Stu McLaren, and Dean Graziosi and Ryan Deiss, just to name a few. But today's interview is a little bit different. I am interviewing the very lovely Jaxon Feeley. I met Jaxon a number of different times in various different places, mainly through the very lovely Jo Simpson, and immediately got on with him, thought he was super lovely, and over the various different times of seeing him, he spoke at the Big Fest food. I started to hear more and more and more about Jaxon's story and. If I'm honest, I was hesitant to have him on the podcast, not because I didn't think he was amazing, and I didn't think he's awesome, which I do, but the conversation we're having is a little bit different to the one I normally have. However, after having the conversation with him, I am so, so glad I did. Jaxon is a TV personality, a podcast host, presenter, a speaker, a [00:03:00] model, and a lot, lot more transitioning whilst still serving as a prison officer in 2021. Jaxon uses his wealth of experience to inspire, motivate, and encourage people from all walks of life to find and most importantly live their truth. Jaxon's story is a really, really great story. Initially, I decided I wanted him to come on to talk about how he was treated on social media. Jaxon is very open and has an account where he talks about what it's like to a transition to go from being a girl to a guy, and because he's so open about it, he gets a lot of hate. Like he gets some pretty heinous stuff. And I thought initially it'd be great to have him on through the lens of how does he deal with this hate? How does he deal with people saying the most heinous things to him? Because I know as business owners, one of the things that worry us and I know worries me is I like to be liked. And the thought that I would have to deal with anything, [00:04:00] like even a percentage of what he deals with, I just can't imagine. But I couldn't have him on without him telling his story. And. As a parent, that was really, it was really hard to listen to and really kind of inspiring to listen to. And I guess ultimately I wanted to bring his story. I thought it was a really interesting story. I think he's very charming and charismatic and is a great advocate for trans people. Jaxon was the first trans person I think I'd really spent time with and spoken to. And that was why I decided to bring him on because I just think he gave me different ways of thinking and looking and seeing things and, and it was just, I think for me personally, it was really good to hear a part of a world that I didn't know very much about. So anyway, I feel like I could explain and talk and say all things. For ages when the best thing I can do is just let you listen to the conversation and I would love to know [00:05:00] what you thought. Without further ado, here is Jaxon Feeley. Welcome to the podcast, Jax. How you doing? Jax: I'm alright thank you. Lovely. How are you? Teresa: I am good. I've never said this to you before, but I do love your accent. It's a really, like, it's a really nice and warm and friendly and I, yeah, it's just really nice. I like it. It's all. But, but the Northern accent's so friendly. So if you are, 'cause we have an American, well we have people listening all over the world, but we have a fairly big American audience, so like Yeah. I think it must be fascinating for them when we bring different people on from the UK know and like these different accents, so. Yeah....

In this episode, I explore why audience growth is the lifeblood of scalable success. I illustrate this with the remarkable example of Alex Hormozi—whose “$100 M Money Models” launch drew over 1 million registrants and delivered tens of millions in revenue. From there, I introduce three powerful strategies—collaborations, summits, and bundles—and share actionable insights and real‑world examples to help you expand your impact quickly. Throughout the episode, my message is clear: you must be intentional and proactive in building your audience. By embracing strategic collaborations, leveraging the concentrated exposure of summits, and crafting high-value bundles, you’ll put yourself in a strong position to grow purposefully and sustainably. &nbsp; Key Takeaways from the Episode Why Audience Growth Matters A substantial and engaged audience is the foundation for launching high-impact projects and scaling business revenue (e.g., Alex Hermozi's $100M launch). Strategy 1: Collaborations &amp; Partnerships Join forces with complementary creators or businesses to tap into new audiences. Cross-promotion grows reach while lending authority. Partnering allows shared resources, content co-creation, and collaborative momentum. Strategy 2: Hosting &amp; Joining Summits Summits provide concentrated exposure to highly engaged communities. Being a presenter or participant increases credibility and positions you as a thought leader. Offers opportunities for deeper engagement, follow-up funnels, and content repurposing. Strategy 3: Bundles Bundling courses, products, or services creates compelling offers that attract broader audiences. Strategic bundling enhances perceived value and promotes cross-selling. Bundles can also be promotional partnerships—pairing your offer with others for mutual growth. Overarching Principles Be strategic: Choose collaborations, summits, and bundles that align with your brand and audience. Be proactive: Don’t wait for ideal partners—reach out, propose, and create opportunities. Be intentional: Plan each growth strategy with clear goals and execution pathways. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to run a successful online summit with Krista Miller Krista Miller Lizzy Goddard Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Alex Hormozi's last launch pulled in over a hundred million, and yes, his content and his strategy were brilliant. However, none of it would've worked without his audience. You can't scale a business without having people to sell to. And the truth is your audience growth can't be passive. It has to be strategic, and it has to be something that you actively do. And unfortunately, just putting a post up every few weeks about a lead magnet is not gonna cut it. So in today's episode, I'm sharing three proven ways in which you can grow your list faster. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? At the point I'm recording this, I spent the weekend and I'm laughing 'cause this is embarrassing. I spent the weekend watching Alex Hormozi's launch and basically like writing pages of notes, pulling it all apart, doing my own debrief, working out what worked and like what the strategies he was that he used and, and I'm going to probably do an episode where I talk about what he did 'cause it was fascinating. And it was interesting actually, and I didn't, I wasn't gonna go down this side quest, [00:02:00] but lots of people were talking about it online and I felt a little bit like, oh, do people think I'm jumping on this bandwagon? The truth is, I watch people's launches all at the time. And just because his was so massive was probably the reason why people were more interested that I was watching it and also lots of other people were watching it. But at the point of watching his, I was also watching someone else's launch. And when I say watching, I literally, look at how many emails they're saying sending, what are they saying in their emails? What do their landing pages look like? What are their bonuses? What is, you know, if I can watch the live webinar or if I can watch the replay, I go and watch the replay. I look at what slides they use. Like I do this a lot because this is the stuff I teach and I am. Well, one, totally fascinated by it and love this stuff, and I'm a geek and I totally geek out on it. But two, this is how I'm so good at what I do because it's not just a case of like, I did a course on how to do this and now I [00:03:00] know how to do it. That's not the case. I am a marketer by trade and by history. I understand the psychology and the marketing that goes into this stuff, and I constantly watch what other people are doing, so I'm constantly testing things myself. I am. Doing it in practice. And I am really going down side route here now because this makes me think of something else. I was thinking the other week about AI and how AI will take over lots of people's businesses or you know, roles. And I was thinking why would someone or what can I offer that AI can't in terms of what I do? And AI doesn't know what it's like to sit and wait to do a webinar and worry that no one will turn up. AI doesn't have the experience that. Me and maybe you if this might apply to you, has, you know, we know what it's like to do the thing that we are doing. This isn't just theory. We can get our [00:04:00] own results because we're actually doing it. AI can't. So, like I said, for me. Watching other people's launches is not something I just did because it was fashionable, because it was Alex Hormozi and lots of people were talking about it. I was watching it because I watch all launches and I literally have folders on my computer of various massive people's launches. And the breakdown of it and what worked and what didn't and all that. So anyway, but the reason I share all of this is Alex, in his launch, made over a hundred million dollars. I can't even, like, I wouldn't even know how to write that down. I dunno how that looks. That is an insane amount of money. Now. Would I like to make a hundred million dollars? No. I could honestly hand on heart and say, no, I don't wanna make a hundred million dollars. I would happily earn more than I'm earning now. And, and that's in my plan. So I want you to know I'm not saying this because I'm going right everyone, let's make a hundred [00:05:00] million dollars. I mean, if you want to. Awesome. Like, great, let's go for it. But I'm not saying it because it's the amount of money. I'm not interested in having a business that big because that is a beast, right? Well, it's more than a beast. The reason I'm saying and bringing this up and how much he made was because that was only possible. Because of one main thing. Now, don't get me wrong, he used very cool strategies. He did lots of other stuff, which like I said, I, I'm probably gonna do an episode about and break down the 10 psychological and marketing strategies he used. However, the one thing that if he hadn't have...

In this episode I sit down with serial entrepreneur and internationally recognized wealth &amp; business coach Jessica Crane to uncover the secrets behind building a thriving evergreen online business.  Jessica walks us through how she launched her successful venture from day one—capitalizing on ads and a strategic funnel design. They dive deep into why investing in yourself matters, how to measure and iterate based on market feedback, and how personal adversity and work–family balance shaped Jessica’s approach. Plus, we explore a critical long-term vision: building generational wealth. If you're creating a course, membership, or online coaching business—or simply want to make your offering more sustainable and resilient—this episode is packed with actionable frameworks and uplifting wisdom. &nbsp; Key Takeaways from the Episode Evergreen Funnels Create Sustainable Growth By designing a funnel that consistently attracts and converts, Jessica built a business that doesn’t rely on periodic launches—helping her scale predictably and focus on long-term results. Ads Accelerate Traction and Visibility Strategically placed Facebook ads played a pivotal role in generating awareness and early wins—underlining how paid efforts, when aligned with a funnel, can drive sustainable growth. Measure, Test, Iterate Jessica emphasizes that the market’s response is your best teacher. By monitoring performance and adjusting based on real-world data, you optimize your funnel and campaigns for continuous improvement. Resilience Turns Setbacks into Strategy Drawing on personal adversity and work–life complexity, Jessica champions resilience—and how a grounded mindset becomes a strategic asset when building a business that lasts. Think Beyond You—Build Generational Wealth This episode goes beyond tactics: Jessica underscores the importance of creating systems and outcomes that empower not just yourself, but future generations.&nbsp; Balance: The Long Game Even amid business momentum, Jessica stresses the importance of family and personal well‑being—reminding us that balance isn't optional; it's scalable. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Jessice on she_eo_collective Instagram, jessicacranesiss Instagram, Linkedin, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Teresa: Can you create an online business and take it evergreen from day one and make money? Well, this wasn't something that I thought was possible until I met today's guest, Jessica Crane. In today's episode, Jessica is talking me through how she took her online business Evergreen from day one and started making money. I dig into all of the various bits of the funnel and how it works for her and how it's still working to this day. Hello and welcome back to another episode of the Your Dream Business Podcast. This week we are talking evergreen. Now, this isn't something you hear me talking about a lot because obviously a lot of what I talk about is using launching, and most of those launches are live, and I am actually a massive fan of someone learning to live launch first, understanding what's working for their customers, understanding how they show up, what is great, what isn't great, and then once you've learned, then we can take it into evergreen. However, today's guest literally took a business online and immediately went evergreen and made it a success. Today I'm talking to the [00:02:00] very lovely Jessica Crane. Jessica is a serial entrepreneur, internationally recognized wealth and business coach, and is the founder of the SheEO Collective, a community built to empower SheEO's to build, lead, and conquer. She has a seven figure business and she helps SheEOs create generational wealth by embracing the power of choice and voice. After overcoming personal adversity, she built her empire by combining the grit to overcome challenges and the glam to celebrate success. We have such a lovely conversation. Basically, Jessica's life turned a bit of a corner and through personal circumstance meant her business had to change, and she basically started evergreen from day one,. And you know me, you know, I like to ask all the questions and I like to get really deep and in on, okay, what is it that we're doing here? How do we do it? And we talk about how she uses ads and, and basically. [00:03:00] Through ad spend is then converting people into her funnel, which is then converting them to customers. So we talk through what that is. Then we have a general conversation about investing in yourself and investing in your business and what that looks like and why people might be a little bit intimidated to do that. But it's a really good conversation. There's lots for you to take away from it. And like I said, evergreen isn't something that I always talk about, so this was as interesting for me as I think it will be for you guys. Without further ado, here is the lovely Jessica. Jessica, welcome to the podcast. Jessica: Amazing. Thanks', Teresa. Thank you for having me. Really excited for this conversation today. Teresa: Me too. We met for the first time. In fact, I need to share how we met. 'cause it kind of was funny. So I was talking about the fact and I had to talk generally about the fact that I'm terrible at networking. I really don't like it. And I had gone to an event to the big fest, Doon, and I had got this dress that I'd asked to be fixed 'cause the zip had broke on it. And they said [00:04:00] they'd fixed it. It was my lovely mother-in-law and she said she'd fixed it. And I thought she was gonna sew the zip up so I could just like pull it on over my head. Anyway, this is meaning something people, in case you're like, what are you talking about? Anyway, I put the dress on in the morning and the flipping zip broke, so I managed to get it fixed, except I couldn't zip the dress up. So I then had to leave my room with my dress unzip 'cause it was a zip at the back. And I just found this very lovely woman who happened to be sat down and I just said, is there any chance, weirdly you could sit my dress up? And that's how we met. So Jessica: I was helping girls, right? Like. Teresa: Exactly. Jessica: And I'd been there. So I went to an event where I was getting this award had this tight Balmain dress on and I had to do exactly the same. I had to go find somebody to zip my dress up. Teresa: Brilliant. Brilliant, brilliant. Like, you know, you're gonna get on from that point. And when someone goes, of course as if you dress, dress up, don't look at you like you are actually insane. But it was awesome. So we got to meet and we got to chat and hang out and we [00:05:00] knew some people, which is brilliant, but. The reason I wanted, or there's lots of reasons I want you on the podcast, but one of the ones is because we're gonna talk about Evergreen and I want people to understand, I don't normally do the whole tell us how you got started and things, but you started with Evergreen, which most people can't do. So just take me back to the beginning as to how you came into the online space and then why you decided that option, which might have seemed like an easy option, but it kind of isn't....

In this episode, I reveal a powerful and refreshingly different approach to launching: paid workshops that deliver massive value and real results. I shared how this strategy helped me to achieve a 25% conversion rate, outperforming many traditional launch methods. Rather than running standard webinars or free masterclasses, I focused on creating a high-impact, paid experience that dives deep into a specific piece of a larger offer. This not only attracts more committed attendees but also lays the groundwork for better engagement and sales. If you're a course creator, membership site owner, or coach, this episode is packed with actionable insights to help you create a more authentic, profitable, and connection-driven launch strategy. &nbsp; KEY TAKEAWAYS COVERED IN THE PODCAST Paid Workshops Attract More Committed Leads Charging for your workshop (even a small amount) helps filter for serious, engaged participants—resulting in higher-quality leads and better conversion rates than free webinars or masterclasses. Depth Creates Trust and Sales By focusing your workshop on one specific, valuable topic, you can go deep and deliver real results. This builds trust and positions your offer as the natural next step, making selling feel seamless and aligned. A Launch is an Experience, Not Just an Event Theresa emphasizes that a successful launch should feel like a guided journey for your audience. Strong community support, intentional content, and a structured experience all work together to increase connection—and conversions. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Today I'm gonna share with you an amazing strategy that I have used to launch my big grow launch sale program. That has converted at 25%. And this strategy is something that I love doing. It feels super easy and it doesn't feel sleazy or salesy, and I think it's something that you can use in your business too. Welcome to the Your Dream Business Podcast. I'm your host, Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in [00:01:00] your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing. In today's episode, I'm gonna talk you through one of the launch methods that I've been using this year. Now, this is a little bit different to what I normally do, but it's working really, really well. And actually the last time I used it, and I've used it three times this year. It converted at 25%. Now, if you followed me for a while, if you know me, if you've seen my content, you know that on average a conversion from your launch list. So let's just go back. I feel like I'm rushing into things. So if you don't know, you have your email list. And then when you promote a launch, you have a launch list. So the people who. Are on your emails that sign up to take part in the launch. And normally from your launch list, you can expect between one and [00:02:00] 8% and that's on average what you will get to buy one to 8%. And this launch method that I used converted for me at 25%, which is awesome. And not only is it awesome, but it actually feels really good. It feels really nice. It feels like a very easy way to connect with my audience, to connect with my customers, and then to give them an offer in a really lovely, non-salesy, non sleazy way that they then make a decision whether they want or not. So let me kind of take you back and talk about what we are doing in terms of this launch method. When I talk about launching, we talk about launch experiences, and it's really important as a online business owner, so someone who has a course, a membership, or a group program that you create some kind of experience around the launch that you're doing. So ordinarily these are webinars or masterclasses, same thing, just [00:03:00] different names. These are things like boot camps and challenges. And also I teach on a method called the Open House, which you have a membership is a really, really cool method. In fact, I think I've probably done an episode about it. So if I had, I'll link it in the show. So we have these different ways of launching, and I've done a new way, and it's not new to me. Lots of people have done it before. It just seems to be working really well for me. So this way is about doing workshops. So your first question might be, well, what's the difference between a workshop and a webinar slash masterclass? Normally with a webinar or masterclass, you are teaching them something for an hour. You, there's the whole thing around. You teach them the what and the why and not the how. The how is the thing that you are selling. So let me explain that a little bit deeper. So you're teaching them, let's say I'm going to be teaching you how to do an open house. So I am in, if I was doing a webinar about how to do an open house train, this all sounds a little bit better. [00:04:00] 'cause obviously I teach launching. If I was doing a webinar about how to do an open house, I would teach you what an open house is. I would then teach you why you need an open house. But I wouldn't necessarily go heavily into the how to do an open house. Okay. That's what you tend to do in a webinar and a master class. You give them the what and the why and a little bit of the how, like a tiny, tiny bit, and then your main program is the how. With a workshop, it's different. And with a workshop, what you are doing is you are going deep, but you are going deep on one aspect of the whole thing that you teach. So obviously, I'm gonna give you examples of my stuff because this is what I've done. I have Grow Launch Sale, which is a big program, and in this program we go through how to grow your audience, and I go into what makes a good lead magnet, how to make a lead magnet, how to get in front of other people's audiences. And lots of other things in that growth section, in the launch section, I [00:05:00] take you through every way that you can launch. So I talk you through how to do webinars. I tell you how to do challenges and boot camps. I tell you how to do open houses. I tell you how to get people to turn up to your launches. I talk about launch numbers, I talk about launch debriefs, and then in the sale part on the sell bit, I do the, the kind of, you know, how you do a sales page and what you put in sales emails and how to sell. Now that is a big program and it comes as support and it's, it's a big program. So instead of trying to do, and, and again, a webinar would kind of be over the top, right? It wouldn't deep dive into any one of those things. It would be generally about how to launch or generally about online businesses. Whereas when I do a workshop, I take one aspect and I go deep on that aspect. So the ones that I've done so far, I did list building, but unfortunately for me, it wasn't specific enough to my audience. So I ended up having people on who wouldn't be right for my program. So that was a really interesting test for [00:06:00] me. The next one I did, and I've done a couple of times now, is on how to actually do a webinar, IE when you get on the webinar, when you are literally on screen. What do you do? What do you say? What order did you put it in? And then the, the third one I've done is on how to do an open house. So let me talk to you about the webinar one. And, and like I said, this, this feels hard for me to...

In this insightful episode, I was joined by business and life guide Mel McSherry to explore the transformative potential of Human Design in the world of entrepreneurship. Together, we unpack how aligning with your unique energetic blueprint can dramatically shift how you work, make decisions, and grow your business. I also shared my personal journey as a Projector with Splenic Authority, revealing how Human Design has helped me create a business that honors my energy and intuition. Whether you're a seasoned entrepreneur or just starting out, this episode offers practical tools and fresh perspectives to help you run your business your way. KEY TAKEAWAYS COVERED IN THE PODCAST Aligning Your Business with Your Energy Increases Flow and Success Understanding your Human Design type helps you create a business model that supports your natural energy patterns—whether that means working in short bursts, waiting for invitations, or following your gut instincts. When you align with your design, work becomes less of a grind and more of a flow. Decision-Making Improves When You Honor Your Authority My experience with splenic authority highlights how powerful it is to trust your body’s intuition. Whether your authority is emotional, sacral, or splenic, honoring it leads to more confident and aligned decisions in both business and life. Rest and Customization Are Not Optional—They’re Strategic Traditional business hustle doesn’t work for everyone. For types like Projectors, rest is not laziness—it's essential. Customizing your business strategy based on your Human Design can lead to greater sustainability, creativity, and long-term impact. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Mel on LinkedIn or Instagram, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript &nbsp; Teresa: Have you ever wondered why certain business strategies feel amazing for some people, but make you want to run and hide or you thrive in some situations that other people would hate? Well, today on the podcast, we are diving into human design, and if you've not come across human design before, it's not just another personality test. It can actually help you understand how you like to show up and work in your business, what energizes you and how you can work so you don't burn out. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host with Heath Wearing. Today we have an interview and I'm going to give you a slight woo warning, okay? And what I mean by that is the interview today we are talking about human design. Now, some of you might know what that is and think, awesome. Can't wait to listen to this episode. Some of you might know what it is and go, that is not my bag. And some of you might not know what it is and go, we'll see. It is more on the woo side. Now. Can I just say I, well one, I don't like the word woo, but anyway, we'll get over that. [00:02:00] Can I say that I had, I used to have, when I was doing a lot more mindset stuff in, in the business, I used to have a lot more of this kind of stuff on the podcast, and I recorded some episodes of people who were more spiritual and talked about spiritual stuff, and I actually didn't put the episodes out. Now, the reason I didn't put those episodes out were because when I came to do the hook, I couldn't find a good reason for you to listen to the episode, and that is really important for me. I know you are very busy. You have a million podcast that you can listen to and you've chose to listen to mine, and I am eternally grateful for that. And I never want to waste your time. I never want to put an episode out, even though we do an episode every single week, I never want to put an episode out that I'm like, nah, about just, that's noise. Kind of sums up that feeling. I never want to do that. [00:03:00] So I'm really careful. And like I said, I had recorded some episodes that spiritually were very spiritual. I really enjoyed the episode and recording it, and I found it really interesting. But when I went back to, listen, I didn't. I didn't get anything. There was nothing that I could pull out of that episode to go listen to this 'cause this is brilliant. So I kind of steered away from it. Anyway, when I got approached by, and I can't remember whether Mel, the woman that's coming on today approached me directly or whether it was like through an agency or whatever. But when I got approached for Mel's and I listened, 'cause I, when people apply to come on my podcast, I go and listen to podcasts that they've been on to see what I think. I just really fell in love with her, like, she's so cool. I really loved hearing her and even though it is a subject that's more on the woo side, she's so cool and down to earth and like. Really just the way she talks about this stuff is really, really cool. And I just knew I had to have her on and she didn't disappoint, and I love the episode [00:04:00] and she is really cool. Like, I really, really like this woman. So there's your woo warning. Okay, it is a little bit woo at times. Now your second kind of piece of information that you might need to know is as a podcast host. I sometimes, well, it's because it's my podcast that I get to speak to people. I get to pick their brain about stuff specific to me. Now, I try really hard to make sure, again, that I want good episodes. I want you to get a lot from it. I almost couldn't help myself of like, right here is my chart, here is my human design. What does this mean about me and my business? So I'm gonna apologize now in advance that basically I did pick a brain about my human design. However, I am hoping that this translates as a really good example of. This is how human design works with you running a business and what it means for you running a business. So rather than just talking theory of if you were this human design, [00:05:00] then you might wanna show up like this, or you might wanna run your business like this. I am as always an open book, very vulnerable, very honest about me and my business, and. She explains to me how my human design and my business kind of fit and where they don't fit and that sort of stuff. So I love this episode. I think it's really cool. I think Mel is ace. I love her to bits. Really enjoyed having this conversation. Also, just so you know, I, she goes through my chart, we explain how to get your chart and all that sort of stuff. So, and I, I almost don't wanna tell you too much here 'cause I'm not the expert and I will no doubt mess it up, but I actually put a copy of my chart in the show notes. So if you are so inclined and interested to see what it looks like or you know, human design and you are interested in what mine says, my chart is actually the show notes. So if you head over to teresaheathwareing.com/415. Slash the numbers 4 1 5 as in adding in the words the numbers just forward slash 4 1 5. I'm sure I didn't need to explain that, but just in case then [00:06:00] you can see my chart. There's a copy of my chart in the show notes just in case that's of interest to you. Mel is an international business and life guide and helps, inspired yet overwhelmed entrepreneurs honor their lives and become the architects of their own success. Mel has been an entrepreneur since 2010, has launched two successful businesses, become a two times published author, and has spoken over 200 plus times all over the USA and overseas and has created a true life by design. I know you're gonna love Mel and this episode. Can't wait to hear what you think. Without further ado, here's Mel. Mel, welcome to the podcast. Mel: Thank you so much, Teresa. I'm so excited to be...

In this episode of the Your Dream Business Podcast, I’m sharing how I hit my biggest revenue month ever in May!  I talk about the strategies that made it happen—like using a high-conversion launch, really narrowing down my niche, and focusing all my efforts on one top-tier product. I also dive into the value of low-cost workshops, changing up how often I launch, and seeing every move as a test to get better results. This behind-the-scenes peek gives you practical tips and mindset shifts to boost your own business game.  &nbsp; KEY TAKEAWAYS COVERED IN THE PODCAST Focus on One High-Quality Product: Narrowing your efforts down to one standout product can help you align all your strategies and make a bigger impact. Less is more when it comes to high-conversion results.&nbsp; Every Action Is a Test: Treating every launch, campaign, or strategy as an experiment can help you continuously improve and fine-tune your approach. It’s all about learning and adapting!&nbsp; Shift Your Launch Frequency: Changing up how often you launch, and experimenting with low-cost workshops or other creative strategies, can bring fresh energy and new opportunities to your business. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Teresa: In May of this year, I have had my best ever revenue in my business, and in this episode today, I want to share with you the behind the scenes look at what I have been doing differently, how I have been showing up, and what has made that difference in my business. I'll be taking you through the launch strategy that is currently bringing me between 20 and 25% conversion, and that feels so much easier, as well as the three main things that I think have led to having one of the best revenues I've ever had in my business. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are [00:01:00] in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place.Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast with me, your host, Theresa Heath Waring. Before we get started, I just wanna say thank you for taking the time to hang out with me today to listen to this episode, and as always, and I ask this. I feel like I ask it a lot, but I probably don't. I would massively, massively appreciate it. If you would consider sharing this episode with someone who you think it would be useful to, if you would cons, consider sharing it on social media and tagging me in, or if you are feeling super generous heading over to wherever you are listening to this and write me a lovely five star review. I would [00:02:00] massively, massively appreciate that. Today I am going to be doing a behind the scenes style episode. Because a few weeks back I shared a post saying that may had been my most profitable month ever in business. For those of you who are new to the podcast, let me just briefly tell you, and in case you don't know, I have now been in business for 11 years and I started off having an agent. Well, I started off being a consultant for marketing because my whole background's in marketing, my degrees in marketing. Then I started to build an agency, and I say agency in the loosest sense of the terms, like I had team members and we did done for you stuff, but I certainly wasn't. What I deemed as an agency, and then I discovered the online world. This was all fairly quickly within the first year or two of having a business, and I transitioned my business from an agency to an online business and probably for the past. Eight, nine years I've been doing that solely. [00:03:00] So I got rid of the agency, got rid of any done for you work, and I love it. I absolutely love it. And in May, as I said, I actually made the most money in one month that I've ever made before. And what was super interesting was, well, one, I learned some lessons and I wanna talk about those lessons and give you some real practical insight as to what helped. But what was interesting is I didn't actually see it coming, so it wasn't like. I was trying to do it or was trying to, was having a particularly strong sales month in May. In fact, I don't think it really was a strong sales month. It just so happened that it was a really good month from a revenue point of view and money coming in. The other reason it's interesting is 'cause I tend to do these kind of KPI stuff after the month. So it wasn't until after the month that I then went, oh wow, that was pretty amazing. So, what I wanna share with you today is some of the things, some of the steps I took and some of the things have made the [00:04:00] biggest difference to me. Now, in the social media post, I shared the three reasons I thought I'd had my most successful month, and. They kind of fit into today's kind of conversation, but I'm just gonna briefly say what those three things were. The first one was niching, the second one was taking action, and the third one was viewing everything as a test. And what I want to do in this episode is take you behind what I mean of each of those things and what that actually looks like. So, one of the very first things I did was, I say one of the very first things I did, actually, this happened ages ago. This happened last year, where I really started to niche down and focus in on what I was doing basically, again. The years I've been in business, I went through a whole transition as to how I ended up getting here. If I'd stuck with the thing that I started doing, IE online business stuff, I would be way further on. But I am not disappointed. There's a part of me that's like, that's a [00:05:00] bummer. Like I'd really like it if I would be further on by now and feel sometimes like I should be being how long I've been doing this. But the truth was back eight ish years ago, I was focused on helping people with online businesses. In fact, I spoke an event for Lead Pages. I think it was probably like six, eight years ago. I can't remember the exact date. And I talked about how to do a webinar and how to do lead magnets and all of this really cool stuff. Now, if I just stuck with that and stuck with that niche, I would've been in a very different position. But I didn't, and I'm not annoyed or angry about that. It just isn't what happened. I went through and I've gone through a whole heath of things, of people pleasing. I wanted to offer services to everybody 'cause I knew I could help everybody because I have a degree in marketing. I've worked in marketing for now 20 something years, so I knew I could help lots of small businesses. I liked having lots of different people in my business, in my world, but it effectively meant that I had no niche whatsoever. Then I went down the route of mindset, [00:06:00] and again, I don't wanna go over this too much 'cause if you've been a. Listening to my episodes for a long time, you'll know that I got sober in 2023. And prior to that, that was when I went into the mindset world and I started to bring that in heavily into what I did as a business thinking I'm going to be a mindset coach. What I didn't realize at the time was I needed the mindset stuff to help me and where I was and how I was feeling about myself. And once I got sober and came out the worst of it, then. I suddenly was like, oh no, that's not what I'm meant to do as a business. And I finally moved back into what I will call my zone of genius. I can't remember what book that's from. Someone's gonna be shouting at me now. Is it. The Big Leap or the one thing, it's

In this episode of Your Dream Business Podcast, I’m tackling the often-feared topic of sales calls with Charlie Day, a pro in the sales world and award-winning entrepreneur. We chat about how the online business landscape is changing and why sales calls are becoming more important—especially for high-ticket items. I also share my own struggles and misconceptions around sales, while Charlie drops some super helpful tips on handling objections, building real relationships, and selling with integrity. Packed with real-life examples and thought-provoking insights, this episode is perfect for coaches, course creators, and membership site owners who want to step up their sales game in today’s fast-changing market.  &nbsp; KEY TAKEAWAYS COVERED IN THE PODCAST Sales Calls Are Crucial for High-Ticket Sales: As the online business world evolves, sales calls have become a must for selling higher-ticket items, helping you build trust and close bigger deals. Handle Objections with Confidence: Learning how to respond to objections and seeing them as an opportunity to connect with potential clients is key to mastering sales calls. Build Real Relationships: Selling isn’t just about pushing a product—it’s about building genuine relationships. Approach your sales calls with integrity, focus on solving problems, and focus on long-term connections, not just a quick sale. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Charlie on Instagram, Facebook, TikTok, or LinkedIn Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Teresa: Today's podcast guest called me out on something that I don't do and really made me think about why I don't do it and why maybe I should. We are talking about sales and sales calls. If you have ever thought, I don't need to do a sales call, I have an online business, well, the world is changing, and depending on the price of your product that you're selling online, some people are going to want to get on a sales call with you, and in some instances we will need to do that. So how do you do a sales call if you don't love selling? And also how do you do it with integrity, non sleazy in a way that feels good for you and the person who's on the call with you? This is exactly what we're talking about in today's podcast episode. Welcome to the Your Dream Business Podcast. I'm your host Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to [00:01:00] guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome to another episode of the Your Dream Business Podcast. I'm your host Teresa wearing as always. Okay. This week we have an interview and it's a subject that I don't really love, but I have to learn to love it. I don't have to learn to love it, but I definitely need to learn to do it because the world of online business is changing. And today I am talking to the very lovely Charlie Day Sales about sales. Her name isn't Charlie Day Sales. Her business is called Charlie Day Sales. Her name's Charlie [00:02:00] Day. Anyway, so we are talking all about sales and how you sell to people, now. I think most of us in business really don't love that. And I think there's this thing where, and I think it's for me, that if you are trying to sell, you don't care. Like, and I know that sounds ludicrous and this episode is definitely gonna prove that is not the case, but. In my head, it's like if you are going into a sales call and you're trying to convert someone, and you know it's a numbers game, so you know you need to do X amount of sales calls. If you want X amount of customers that that doesn't feel like you are caring or that you are like invested. You are just invested in the sale and that really isn't the case. And I think that's probably a block I've had in my own head that I have to shift that actually. Selling isn't what we think it is. Selling is just about having a conversation, and that's exactly what Charlie shares today. We also talk about how not [00:03:00] selling is also part of selling, and I know this really well. One thing I'm very good at is not having someone buy from me if I don't think it's appropriate. I have been on a few different calls where I have said, I don't think you should. Because either I don't think they're ready. I don't think they'll do the work. I don't think it's the most effective use of their finances at that point. And what's kind of a bit sad in some cases is I've then found out later on they've gone and bought from someone else. And I say this on the episode, and that's frustrating because I was doing. In my head, I had the kindness to them and not just taking their money. And I'll still stand by that and I think that's still important. But anyway, I digress. Charlie talks us through what selling is and basically, as I said, it's asking questions, it's being open to the conversation, and then also it's challenging some of those answers and I get Charlie to go through and say like, treat me as if I'm someone she's selling to. What would she say to this? Because for me, that's the most [00:04:00] helpful hearing someone who. Almost go through a role play. Of like, okay, so if someone said this, what would you say back to them? And I think you're gonna find this episode so very helpful. And the reason I think you're gonna find it hope helpful, even though we're online businesses and lots of people will think, well, we don't do sales calls, we do webinars where we sell and people click to buy. The world has changed. We know that. I've talked about that a lot. And one of the things that's changed from a buying online point of view is people are not so keen and understandably so to just click a button and pay 2000 pounds or $2,000. And actually Charlie mentions in the episode that anything over 2000, we really should be 2000 and above. We should be looking at sales calls. But it's understandable. That's a lot of money, right? And if someone is going to invest that amount of money with you, you could get on a 20 minute call and have a conversation with them and say, okay, this is what it is. This is who I am, this is what it looks like. It doesn't have to feel like I'm [00:05:00] gonna get 'em on a call and I'm gonna close them down. That isn't what sales has to be. And Charlie is a really good salesperson and I joke that I won't get on her list 'cause otherwise she'll sell to me and then I'll buy. But actually everything she said didn't make me think, oh, you're just really good at selling. It was a real strategy and a real kind of, it came from a really lovely place. So I do think you're gonna really enjoy this episode. Okay. Charlie Day is a multi-award winning entrepreneur, and she has built three multi-six figure businesses from the ground up. She's passionate about helping business owners create more sales in their business and proclaims that selling is easy if you just know

In this episode of the Your Dream Business Podcast, I dive into why some business launches don’t go as planned. I talk about what it means to go all-in during a launch, stressing how important it is to fully commit to every part of the process. I share my own experiences, talking about the importance of taking action, being bold, and learning from each launch. This episode is packed with motivation and practical tips for course creators, membership site owners, and coaches who want to level up their launch game. With a mix of personal stories and useful advice, I encourage listeners to rethink their launch strategies and push past their comfort zones for better results. KEY TAKEAWAYS COVERED IN THE PODCAST Commitment is Key: Fully committing to every step of your launch process, from planning to execution, is essential for success. Going “all out” means giving it your best shot, even when it feels challenging. Embrace Action &amp; Learn from Every Launch: Taking action, even if things don’t go perfectly, is crucial. Every launch provides valuable lessons that help you improve and grow for the next one. Step Outside Your Comfort Zone: To see bigger results, you’ve got to push past your usual limits. Reflect on your strategies, be brave, and take risks—this is where real growth happens. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript What is the real reason your last launch didn't give you the results you were hoping for, and could that reason be something to do with you today? I am challenging a. Reason why people don't play all out in their launches and how it's stopping them from the success that they're really looking for. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly. Lines with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a [00:01:00] course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back. To another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Waring. So every episode I vaguely plan out and I say vaguely 'cause I do a lot of these. Like I plan the rough things I'm gonna say, and then I go into the episode and I talk. I don't ever script it. God, it would be awful if I scripted it. However, I'm really struggling with the theme that I wanna get across today and the conversation I wanna get across today. And I know my starting point and I'm not sure where this is gonna go, so please bear with me if this is your first episode. I apologize. I mean, it could be brilliant for all I know, but this is the problem. I don't know how this is going to go. What I want to cover today is basically a theme that I see all the time with launches, and it's something that I have done myself a number of times, which is why I think it's so important that we talk about it.[00:02:00] It's this thing of playing all. One of the things that I teach and how I work is, and I joke all the time, do as I do, no, do as I say, not as I do, because I am teaching people and helping people to do the best possible launch they can do. I am giving you all the moving parts. I'm showing you all the things that work. I'm guiding you in the way to create your launch that is going to give you a really great successful launch. And there are many moving parts. Let's not pretend this is a simple, easy, hardly any work process. 'cause this is not the case. And if you listen back to my episode a few weeks back, that was about, I can't even remember what the title was now, but basically it was about the, successful, big, massive launches and how they are so big and the secrets behind them. So that was like two or three episodes back. We'll link it in the show notes. When I teach launching, obviously that's, you know, when you want a big launch that those are the things you've gotta do. You've [00:03:00] gotta play all out, you've gotta show up, you've gotta do the bitch, you've gotta. Do all the crazy things that we do in a launch, and what I see so often is people who say they know launching. There's two things here really that I wanna cover. People who say they know launching, and yet when I look at their launch, they're not doing half the things they should be doing. So either we have an idea of what we think we know about launching and you don't. And obviously this is my zone of genius. This is what I geek out on. This is what I look at research, teach, coach, consult on. This is what I do all day every day. So when I say I know launching, I really do know launching. And of course when people say to me, "oh no, I don't need any help 'cause I've got it, I know what I'm doing." And then I go and look at their sales page and I'm like, well, that is not a good performance sales page. Or I say to them, how many emails are you sending? And that is not like [00:04:00] they're not sending the right amount of emails or they haven't got a downsell ready, prepped in, or they haven't, the launch they're doing is a webinar that they haven't hardly prepped and the title's terrible. Like there could be millions of reasons. And I want you to understand there is no judgment. I'm not coming at this from a judgment point of view. I'm just trying to have a super honest conversation for you to look at you and see if any of this resonates. So this is fascinating to me. So they say to me, I know launching, I know what I'm doing. I don't need your help. Which is fine. You don't have to have my help. But yet they're not doing it. They're not doing the things. And I can see when I look through someone's launch. Holes that are literally pouring potential customers out the bottom of it. And when they say to me, this was the result in my head, I'm like, well, that makes sense because you didn't do this, or you could have tweaked that, or this could have been better. That's the one side of it. But the other side, and the thing I really want to bring up with this in terms of going all out from a launching point of view is. Often, and this is what I [00:05:00] have done often. We say we're going to go all out. We say we're going to do all the things and we don't. And one of the reasons we don't is because if we play all out and it doesn't work. Where do we go then? Like whose fault is it then? Because what happens is when you don't play all out, when you don't do all the things I recommend when you don't send the amount of emails I say, or have the follow up or have the sexy title or sell on the webinar in the way I suggest selling. When you don't do those things. When it doesn't go how you want it to, which is inevitable, you can then say, and like I said, no judgment. I'm sitting here from a place of, I have done this. You can then blame it on the fact that you didn't go all out. And that is so useful because what we don't want to do is actually admit that people didn't [00:06:00] buy because either. We weren't very good at the thing we did or they didn't like it, or, well, whatever the reason, the point is there would have to be another reason. And that reason is inevitably to do with us. Whereas if we say, if we get to the end of the launch and it isn't successful, you could turn around to me and say, oh, but I didn't send those extra emails. Oh, but I didn't do that thing. Oh, but I didn't, I, the sales page needs improving. This makes sense why it didn't work, and that. Is helping no one as certainly not you. And like I said, I'm not entirely sure where I want this episode to go, but I'm talking to people who have launched before, have tried, have done some things,...

In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy. From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you’ll learn why weekends might just be your secret email weapon. Jay also gives an inside look at his innovative Guru Conference and how he’s revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value. Whether you’re new to email marketing or looking to level up, this conversation is packed with expert insights you won’t want to miss. &nbsp; KEY TAKEAWAYS COVERED IN THE PODCAST &nbsp; Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work. AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy. Don’t underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience. Automation isn’t optional—it’s essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results. Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid). Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; Connect with Jay Schwedelson on Website, Linkedin, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Teresa: We all know that we should be sending emails, but how do you maximize the emails that you're actually sending? Should you be putting emojis in the subject line? What day is really good for getting people to open and read your emails? And how can you use AI to write your emails today I am interviewing. The amazingly smart and super funny, Jay Shri, and he's sharing all this one is not to be missed. Welcome to the Your Dream Business podcast. I'm your host, Teresa Heath, wearing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not. Perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you [00:01:00] focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back. To another episode of the Your Dream Business Podcast. As always, I'm your host who, Heath Waring. And this week I have a great, great guest for you. I am smiling even just doing this intro because I've just been watching the video 'cause you'll know if you've listened to this podcast a while. If you're new, welcome. I'm super, super glad you are here. I. Record, obviously I batch record the interviews and when I go to do the intros, I sometimes have to just go back and flick through the video and go yeah, remind myself again about some of the things we said and just check my notes and genuinely just even see the beginning of this interview making me smile and laugh. 'cause I. Fricking love this guy. Today I'm [00:02:00] interviewing the Amazing Jayton. Now I don't even think I've said it right this time. You will hear how I try and say it to him on the actual interview. He is well just fricking awesome for one, but two. An amazing marketer, right? Like, you know, that I geek out on, well, if you, if you're new, I'm just sharing, I geek out on all marketing, all funnels, all online stuff like numbers, stats, facts. Like, I love it. Like my brain goes into overdrive when it's like, oh, that's clever. Oh, that's really cool marketing. I like what they did there. And Jay is like the best person to know about this stuff because he. Has got so much knowledge. He's so smart. He's very self-deprecating by the way, and you'll see this, like he often will, you know, say things that makes it like he knows nothing. He knows. So much stuff. So Jay is actually the founder of a few different things. [00:03:00] So he has an agency that helps people with marketing, a big agency. He's also the founder of subject line.com, which basically if you need help coming up with a subject line, or sorry, I. Let me rephrase that. If you want to check your subject line, then basically you can put it in subject line.com and it'll tell you whether it's a good subject line or not. And he is the founder of Guru Media, which basically is an events company and he does online events. So he does the guru conference, he did event testing, and he gets like. 30,000 people to these events. It's insane, literally insane. And the online events are like no online event I have ever, ever been to or witnessed. It's wild. The stuff they did, like they had live Sky day divers answering questions at event testing, like it was crazy. He's also very funny. And I just loved talking to him. I was actually on his podcast Do this, not that a few weeks back. So if you haven't listened to that, [00:04:00] please go and take a listen to his. It's a real short podcast. Gives you really kind of practical, strategic, tactical stuff like mine does. But he manages to say it a lot quicker than I do. Uh, so his is short of the mine, but you are gonna come away with so many hints and tips and tactics that you can use like. Should you be putting an emoji in your subject line? What days are best to send emails? This is so practical and things that you can take away today and do in your business today with no cost, and it's fun. We have so much fun. Honestly, I love this guy. He's awesome and you are gonna love him too. So without further ado, here's the awesome Jay. Welcome to the podcast, Jay Delson. Have I said it right? Did I? You rushed it. Are you, are you sure? I, not even kidding. I have been practicing. Okay. Like this afternoon I got everything off my to-do list and went, this is all I can do. So I went and Googled God and I went God to LinkedIn, God. And I thought you would at least have the voice thing on your [00:05:00] LinkedIn. Jay: Oh, I should do that. I should do that. You should. I should do that. Teresa: Because it's not an easy name. Jay: Listen, my name Teresa: I, and that's coming from someone has a big name as well. Jay: I just learned how to spell my last name like a week ago, so you know, it's not easy. Teresa: That does not surprise me. Like it's hard. Anyway, Jay, welcome to the podcast. Jay: Thanks for having me. It's an honor to be here. Teresa: I am excited because I was saying to you before we got on that I am, and they'll know this, the listeners who listen regularly, I'm an all like geek, right? Numbers, facts, stats, like I love it all and. Do you know what? I just worked out that I wasn't on your personal email list. I've been on the guru email list. Right....

In this episode of Your Dream Business Podcast, host Teresa Heath-Wareing explores one of the most common (and often overlooked) questions in entrepreneurship: When is the right time to launch? Teresa dives into the strategy behind launch timing and walks you through three essential questions to ask before putting your product or service out into the world. From understanding your audience’s seasonal behavior to factoring in your own personal schedule, she shares practical advice and personal stories to help you launch with confidence and clarity. You’ll also discover why September and January are two of the best times of year to go live—and how to make the most of these natural momentum points. If you’re planning your next launch or just want to avoid overwhelm and guesswork, this episode offers clear, actionable guidance to help you get it right. &nbsp; KEY TAKEAWAYS COVERED IN THE PODCAST Strategic timing sets the tone for your launch.  Teresa explains why aligning your launch with your audience’s energy and attention (like in January or September) increases your chances of success. Ask the right questions before you launch. Clarifying your goals, timing, and preparation windows can reduce stress and lead to better results. Balance business with real life. Personal circumstances—like school holidays, vacations, or burnout—should be factored into your launch calendar. Advance preparation is key. Teresa emphasizes the importance of giving yourself ample lead time so you’re not rushing or launching from a place of pressure. Momentum isn’t just external—it’s internal too. Launching at the right time also means tapping into your own energy, confidence, and readiness. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Have you ever wondered when is the best time to do a launch? Well, unfortunately it's not quite as easy as me giving you a date on the calendar, although. In this episode, I am gonna share with you the two months in the year that are launching sweet spots that seem to work for pretty much everybody. But I'm also gonna share with you the three questions that you need to ask yourself in order to maximize your launch. Welcome to the Your Dream Business Podcast. I'm your host Teresa Heath Wareing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and [00:01:00] strategies that keep you focused, motivated. And gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? I hope you are good. And a voice message sent to me earlier today from one of my one-to-one clients. As you well know if you've been in my world a while, I'm a big talker, so I don't like typing, so when I work one-to-one with people, we tend to use Voxer and therefore I can do like a back and forth, which is so much easier. Anyway, I digress. I had this lovely voice message that said that she was talking to someone else, she's over in the States, and that they were talking about my podcast and how much they liked it and how it was really practical and it gave them good stuff. And then when I was at Atomicon I had a really lovely lady come up to me and basically show me that she was listening to an episode of the podcast, which was awesome. And I just wanted to say that first off, [00:02:00] thank you. I massively appreciate you listening. And obviously I've done a lot of episodes. This is like 410, I think I'm on recording this one, and I'd like to ask a favor, would you be so kind as to do one of two things, or if you're feeling extra, extra kind, you might wanna do both? The first thing is, could you possibly share this on your social media and tag me in and I will share it because it really helps for. People to obviously see what you're listening to. Hopefully encourage some other people to listen to the podcast too. Obviously. From a business point of view, the podcast is my biggest expense. And actually there isn't a return that you can see. There is absolutely a return, but as in there's not an ROI on it. I can't go, okay, it costs me this much, but it makes me this much. 'cause it doesn't, it just costs me money, but I love it and this is my way that I can help so many people By giving you really kind of inspirational [00:03:00] interviews and I've got a great one next week. I'm so excited. He's amazing, but also very practical, strategic and tactical solos. And like I said, it just would really, really help if A, you would share on your social media and tag me in. I'd absolutely love that you'd make my world. And B, if you haven't already, if you could go and give me a review wherever you are listening to this again. That would be such a massive, massive benefit to me and the podcast, and I would appreciate you so very greatly. Okay, let's get on with today's episode. Today we're gonna be talking about when should you launch, and I've got a few questions that I'm gonna be going through that you need to ask yourself before you decide to do your next launch. Now, one thing I wanna caveat before I get started is people work in different ways now I. I'm one of these people that I like to plan. I'm not always brilliant at it, but I do like to plan. We have a plan in for pretty much the rest, not even pretty much. In fact, we have a plan in for the [00:04:00] rest of the year. I know when we're launching, I know what we're doing. I know what workshops we're doing when, and then come towards the end of this year, I will do the plan for next year. And. I really enjoy knowing what is coming up and planning my time accordingly. As you know, and I've talked about it before, and in fact we'll link to the show notes, the amazing Louise Miller is my productivity mentor. I don't like calling her a productivity mentor. I like calling her a productivity coach. She doesn't like me calling her a productivity coach, but basically she helps me stay productive and she's amazing. So she's able to then look at my plan coming up and we are able to make sure I've got everything in place. The reason I tell you this is because not everyone's like that. So I am gonna give you some questions to ask yourself about when you should launch. I'm obviously gonna give you some advice, I'm gonna give you some thoughts, but at the end of the day, and I'm so flipping passionate about this, it's your business. You get to decide, and that's [00:05:00] really, really important. So I will give you all the support advice. Tactics I can, but if it doesn't work for you, don't try and force it. Don't try and make it work for you. Find out what works for you. Some people work really well last minute. Now I'm gonna argue against why I want us to be a little bit last minute, little bit less last minute I should say. However, some people just work better like that. They work better off the cuff, they're more creative. They do things fast like, and if that is you, then obviously keep that in mind. As we go through these kind of questions, I want you to ask yourself and. Like I said, it's your business, you work in a way that is only unique to you, and my job is to empower you to find the best way for you to work. And that honestly is my job with anyone. I work with anyone that's in the Grow Launch Sale program, my job is to find out what they need and what is important to them. In order to then create the launch that works with them. Okay, that being said, I've got that off the table....

In this episode of Your Dream Business Podcast, I’m joined by the brilliant Jo Simpson, a financial educator and founder of the Financial Growth Academy. Together, we dive into the essential world of business finance—breaking down key financial terms like revenue, gross profit, and net profit in a way that’s practical and easy to understand. Jo shares her own candid money journey and introduces the Profit First methodology, a revolutionary approach that flips the traditional model by encouraging entrepreneurs to pay themselves first. We also explore how to turn business income into personal wealth, manage costs strategically, and plan for long-term financial success. If you're ready to take control of your numbers and build a more profitable, sustainable business, this episode is packed with insight and encouragement. KEY TAKEAWAYS COVERED IN THE PODCAST Knowing your numbers builds business confidence. – Understanding financial terms like revenue, gross profit, and net profit is essential for making smart business decisions. Profit First helps you pay yourself first. – Jo explains how this method ensures your business supports your life—not the other way around. Strategic expense management protects your bottom line. – Learn how to manage business costs wisely and plan for growth with retained profit. Personal wealth starts with business discipline. – Discover how to convert your business income into lasting personal wealth and financial freedom. Money mindset matters. – Jo opens up about the emotional impact of finances and how reframing your approach can empower better choices. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; Connect with Jo on Website, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Teresa: One of the things that can make or break your business is the finance. If you're not making enough money, if you're making the money, but it's going out the door as fast as it's coming in, or if you just don't know how to manage cash flow, there's no judgment here, by the way, because just because we have businesses doesn't mean that we automatically know about this stuff, which is why this episode is so important for anybody in business. Jo Simpson and I go right back to basics in terms of the finance of our business. How to make sure that we not only make money in our business, but we keep the money. Welcome to the Your Dream Business podcast. I'm your host Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that. In [00:01:00] each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host Teresa Heath Wareing, and I hope, you are good. So this week we have an interview and it's a subject that I am learning to love. Okay. One of the things I am rubbish at in my business is the finance side, which can I just be honest here? I think sometimes when we start a business, we expect from ourselves that we should be brilliant at all of the various bits. The finance, the marketing, the selling, the content creating the all the stuff, right? And. [00:02:00] The truth is we are not. 'cause if I was really good at that stuff, I probably would've gone into business doing that thing and I went into business doing marketing because that's what I'm really good at. So I've tried not to beat myself up anymore that I'm not great at the finance thing, but I have also owned the fact that I have to be good at it or I not even good at it. I have to be able to manage it. One of the big problems I have in my business is, or one of the big problems I have generally in running a business is that in the past I've seen money in my account and gone brilliant and have not thought, well, what's coming in in the next 2, 3, 4 months? As I've talked very openly in the past, when I got sober in 2023, I basically kept my business at the level. It was from an expenses point of view, but I didn't have the money coming in that I should have, and I got myself into a bit of trouble, not serious trouble, just not in a place that I wanted to be. So that's why I wanted to. Really focus on [00:03:00] learning the finance side, understanding the finance side, knowing what it I've gotta do with it so that I can get much better at this. And one of the things that I did to do this was enter the world of Jo Simpson. Let me read her bio and then I'll tell you why and how I got into the world with Jo. So since setting up her business consultancy and accounting practice back in 2002, Jo has helped hundreds of entrepreneurs create and scale their businesses. Jo's passion to support ambitious entrepreneurs to build businesses that are profitable. That was in all capitals, FYI. All whilst living a life they love as an accredited profit, first professional, and a multi-business owner, Jo has taken all of her knowledge and expertise and created a range of courses and memberships and Bespoke Mastermind and launched these to the online world in 2016 in the form of the Financial Growth Academy. Since then, Jo has worked with some of the fastest scaling highest net worth online entrepreneurs in the uk, and that has allowed her to bring more value to her program. Jo's mission [00:04:00] is simple. She wants to help thousands of entrepreneurs overcome their fear of finance and become the most profitable version they can be. That should half explain why I entered Jo's world. But basically, as Jo says in her bio, she is in the online world. She understands the online world. She works with people in the online world. And also the other thing that you're going to hear in this interview is Jo is very honest about her own relationship with money and her own finance journey. And I think when someone is excellent at something, it's really good to hear when they're not excellent at something, if you know what I mean. Like when. So, for instance, I am good at marketing. That's what I do. But sometimes my own marketing can be terrible and I don't post on social media consistently or whatever it might be. And sometimes it's good to hear that even the people who get paid to help with these things can also struggle themselves, especially when it comes to money and finance, because I also think it's a very, it's a very emotive subject and not one that we are [00:05:00] taught to talk about a lot. I get Jo to take us right back to basics, so. This is for you if A, you need to know the basics, which I think even if you do need to know them or even if you do know them, I think it's a great reminder for those who know them as to what they are actually are. And then some of the ways in which she's helping people get super confidence with money, but also encouraging people to be happy about paying tax. And I know that might sound a bit jarring, but listen to what Jo has to say. It's super, super interesting. I said I went into her world 'cause I knew she would be the person to help me get a grip of the money side, but...

In this episode of the Your Dream Business Podcast, I share the three powerful secrets behind successful multi-million pound launches—especially for course creators, membership owners, and coaches. Drawing from my own experience and client results. I break down the essential elements that turn a good launch into a great one. From creating high-value pre-launch content to designing engaging experiences and building an irresistible offer ecosystem, this episode gives you a blueprint to elevate your next launch. Also, I highlight the importance of continuous audience growth and staying agile in a fast-changing digital world. If you're planning a launch—or want to improve your results—this episode is packed with practical wisdom you can apply right away. &nbsp; KEY TAKEAWAYS COVERED IN THE PODCAST Pre-launch content builds trust before you sell. - Warming up your audience with value-packed content sets the stage for a smooth, high-converting launch. Engaging launch experiences drive conversion. - It’s not just what you offer—it’s how you deliver it. Live elements, challenges, and interactive content keep people excited and committed. Offer ecosystems outperform one-off sales. - A well-designed product suite allows customers to go deeper with you and increases your revenue potential long-term. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript If you are selling a course, your membership, a coaching program, anything online, then this episode is a must. Also, if you know anybody else who's doing that, then make sure you go and send them this episode. 'cause today I am sharing the three secrets of multimillion pound launches so that you can improve your next launch. Hello and welcome to Your Dream Business podcast. If you are a course creator, membership owner, or a coach, then you are exactly where you need to be. I'm Teresa Heath-Wareing. I am the host of this podcast. We are on episode 408. There is a ton of episodes to go back on. If you are new welcome. If you are a regular listener, then I appreciate you greatly and hopefully if you are a newbie, you'll turn into a regular listener. Before I get started with today's episode, I would love it if you would do me a favor. There are hundreds and hundreds of you who listen to this podcast every single week, and yet. There is a very small percentage of you who go and review the show, and as a podcaster, one of the things that can help me the most is if you go and review the show wherever you're listening, so whether it's on Spotify or [00:02:00] Apple or wherever you're listening to this. And it really helps because as you can appreciate, maybe maybe not putting together a podcast is a ton of work. Putting together 408 episodes of a podcast is something else, and I love it, and I love the fact that I get to serve you and give you knowledge and help you with your launching and your business and all those sort of good things. But one of the things that you could do for me if I can ask a favor is that you could go and give me a review and that will help more people see the podcast. And if I get the podcast bigger, then I get even better guests than I already get on. And we know I get some good guests, but I'll get even better ones. So I would really appreciate it if you could go and do that for me. Okay, as I'm recording this last week, I did a talk at Atomicon, if you don't know what Atomicon is, it's a big event here in the UK. Probably one of the biggest marketing events here in the UK for small business owners. And my dear friend Andrew and Pete run it [00:03:00] and they are, I was about to say they're very kind 'cause they have me speak every year. But actually if you were to ask them why they have me speak every year, they wouldn't say it's because they're kind because. They are kind, but that's not the reason they have me to speak. The reason they have me to speak is in their words, because I'm a good speaker. I give great sort of practical strategy things. People enjoy my sessions and I get good feedback. So they send out a feedback form and I always get pretty high ranked in terms of the speakers, which is amazing and I appreciate that greatly. And that's why they have me back. They wouldn't just do it because they're my friend and every year I'm always honored that I get asked to go and speak there because it really is Like this year, Ryan Dice was speaking and Hanley spoke before Drew Davis' spoke. They have celebrities every year. I mean, it is amazing. Anyway, the reason I'm telling you all this is 'cause I want to cover some of what I covered at my Atomicon [00:04:00] Talk because it was a really good, that sounds really up. Like I'm being bigheaded because I'm about to go. It was a really good talk, but it was really practical and I want to give you some of those practical things that I gave in that talk. So the talk was called The Three Secrets Behind Multimillion Pound slash Dollar Launches, and basically I talked about three things that are working really well at the moment because. I started off the top by saying that it's changed. The online space has changed massively. I've been in it about eight, nine years now, and in that time it has changed almost beyond recognition and things were not as they were. And basically we need to work a bit harder. We need to try a bit harder, but we need to be a bit more strategic with some of the stuff we're doing. And the main three problems that I see working with hundreds of people who launch, and when I say launch, can I just clear up one thing? Launching isn't if you have a [00:05:00] new product or service that you are launching IE for the first time. A launch is basically an experience that you are creating in order to sell your online thing. So whether it's a course, a membership, a coaching program. So the three problems that I see, number one is getting people to actually sign up to your launch experience. Whether you're doing a webinar, a bootcamp, or something else like that, is actually encouraging people to get them to sign up in the first place because if they're not in your launch, launch experience, it is gonna be very hard to sell them the thing that you're selling them. Number two is getting people to engage in your launch experience. So let's say you are doing a webinar. It has been proven over and over and over again that the more people who show up to your webinar, the more likely those people are to buy because they're getting to know you and like you and trust you, and they're getting to understand whether you are for them or not. So the second problem is getting those people to actually engage in your launch experience. The third problem that I see all the time is actually making money, getting the sales. [00:06:00] How do we get those people over the line so that they can actually buy something, join the program, whatever it might be. Before I got started on those three points, I needed to reiterate the fact that audience is so important, the size of your audience. I needed to reiterate that constant audience building is a strategy. I've done lots of episodes before on visibility and increasing your audience and things, but I needed to kind of make sure I said that at the beginning of the talk that whatever I share, these three points that I share will be vastly improved if you're growing your audience. So that was the first thing, okay, once I got over that kind of elephant in the room, because that's really important, I then got to the three problems. Oh, also, I have put together a actual masterclass for you, an actual training video where I go through this in more detail and give you some examples of what you can do [00:07:00] in your business. So this podcast episode is basically an overview of the three points if you want to understand these three points better, if you want some of the very cool. Stats and facts and things that I bought into the presentation. 'cause you know, I geek out on that stuff and it just helps me prove my point. And you want some help in terms of how you use these in your business, or what are some of the questions you...

In this episode of Your Dream Business Podcast, I’m joined by the amazing Claire Thorpe, a somatic practitioner, yoga teacher, and embodiment coach. We explore the powerful connection between body awareness and business success. We talk about how somatic coaching can help you strengthen your nervous system, make clearer decisions, and grow your business from the inside out. If you’ve ever felt like mindset work and strategy aren’t quite enough, this conversation offers a fresh perspective on why tuning into your body can be the missing link. Clair shares her own journey, and we dive into practical ways to bring somatic practices into your daily routine. Whether you're new to this or already curious about embodiment work, this episode is full of insights you won’t want to miss. &nbsp; KEY TAKEAWAYS COVERED IN THE PODCAST Somatic awareness is a powerful tool for business growth. -Tuning into your body helps you make clearer, more grounded decisions beyond just mindset and strategy. The nervous system plays a big role in your business clarity and confidence. - Strengthening it through somatic practices can reduce stress and improve focus. Integrating embodiment techniques can unlock new levels of creativity and leadership. - It’s about connecting mind and body to lead your business in a more aligned and authentic way. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Claire on Website, LinkedIn, Instagram  Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript Teresa: What if I told you that the key to your next business breakthrough isn't another mindset, technique or marketing strategy, but lies within your own body. In today's episode, the guest and I explore the transformative power of somatic coaching and how developing your nervous systems capacity could be the missing piece to your business. Growth puzzle. Whether you're feeling stuck, overwhelmed, or simply curious about the difference approach to business growth. This conversation reveals how somatic awareness might be the most powerful business tool that you're not yet using. Welcome to the Your Dream Business Podcast. I'm your host Teresa Heath Wareing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, [00:01:00] and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing, and as always, thank you so much for spending time with me, for listening to this episode for hanging out. I greatly, greatly appreciate it, which. Can I start by asking a favor? There is a huge percentage of you who listen to the podcast, who don't actually subscribe to the podcast, and I would love it if you could do me a favor and hit that subscribe button wherever you are listening, because what happens when you subscribe is more people see it, especially if you review more people see it. I get to help more people, and by doing that I get to [00:02:00] have more amazing guests. On the podcast because sometimes when I pitch to someone to be on the podcast, I get asked how many downloads I have, and the more downloads I have, the more amazing people I can bring and get their brilliant ideas for you. So we'll make a deal. You subscribe. Do me a review and I will make sure that I bring on the best people who can help you accelerate your business. Okay, on with today's episode. Today I am interviewing Claire Thorpe, who is a somatic practitioner yoga teacher and embodiment coach, and she supports female founders who are yearning for deeper nervous system stability. That's easy for me to say. And. Resilience as they grow and scale their business. And she offers a body led nature inspired approach to inner healing and growth. Now, I just wanna say something before I continue with this episode. If you've been listening a long time, you will know that I. [00:03:00] Certified as a coach a few years back. You'll also probably know if you've been listening a long time, that I went through a real journey of getting sober, which once I had gone through the worst of the journey, I shared a teeny tiny bit on this podcast, and then I actually went and did another podcast all about that. But what happened was I needed the mindset stuff in my world, and therefore I bought it into my business, and I'm not sorry. I bought it in. But it was a distraction that I didn't need, and now I'm really glad to being back and doing strategy and marketing and stuff that I really do excel in and the stuff that I am brilliant at. And I say that with all intention. I think we should be getting more comfortable with saying we're brilliant at things if we are anyway. I've kind of come away from all the mindset stuff. Not personally, I still do a lot of mindset stuff, but I didn't want it on the podcast. And the other reason I've kind of come away from it is 'cause I actually interviewed a couple of people who were a bit more [00:04:00] on the Woo side and. The episodes weren't great, like, and I didn't put the episodes out because when I came to do the hook, which is the bit at the very beginning of every episode before we start the intro, I couldn't think of what to say. I couldn't give you a good reason why to listen to that episode. And if I can't give you a good reason in a one minute hook, then it really isn't a good episode. And it kind of put me off having mindset slightly woo steff on, even though it's still very much in my world. Anyway. Someone mentioned Claire to me and said, you should have her on. I didn't say you should have her on, 'cause I'm never really a big fan when people say that, but they said she's awesome. Yeah, I think you'll like her. And she could possibly be a guest of the podcast. I listened to her staff. I really enjoyed what she said and thought, actually no, this could be really good. And then as weirdness, woo. Universe, whatever you wanna call it, would have it. So I interviewed Claire ages ago, when am I looking? Actually, back in April and beginning of April. And because as you know, I batch [00:05:00] ahead and, and we're always a good number of episodes ahead in terms of the interviews. More than a good number's, probably a good few months ahead. Anyway, I'd done this episode, really enjoyed it, and then I found a guy called Joe Hudson and I found Joe Hudson through Ali Abdul's YouTube channel. I watched the YouTube channel and I watch a lot of YouTube at night. It's all gardening stuff in the day. It's all works up. Joe is a coach for Silicon Valley CEOs, like I'm talking Apple OpenAI, who has chat GPT, and you would think so. He's obviously coaching some hugely successful, very serious business people. I'm assuming the most of the men. And I was kind of watching him thinking he'd be more of like a masculine energy of coaching and he talks all about body emotions and the importance of us understanding our body and emotions in business and as business owners.[00:06:00] And it's just so interesting that I've been watching that and really engaging in that and actually. At the same time have this episode coming...

In this episode of Your Dream Business Podcast, I’m talking about how important your webinar’s topic and title are when it comes to getting people to sign up and actually show up. After looking at hundreds of webinars from different industries, I’ve pulled together seven key things that can help make your title more appealing and effective. I’ll walk you through how to craft titles that are clear, believable, powerful, and emotionally engaging — plus how to handle common objections and strike the right balance between being inspiring and realistic. If you’re a course creator, membership site owner, or coach, this episode is packed with tips to help you get more people interested in your webinars. &nbsp; KEY TAKEAWAYS COVERED IN THE PODCAST Your title can make or break your webinar. - A strong, well-thought-out title is one of the biggest factors in getting people to notice, sign up, and actually attend your webinar. Specificity and emotion matter. - Titles that clearly state what someone will learn or gain—and that tap into their emotions—are far more effective than vague or generic ones. Balancing aspiration with realism builds trust. - A great title should inspire your audience with what's possible while still sounding believable and grounded, so it feels achievable and worth their time. &nbsp; If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. &nbsp; LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook &nbsp; Transcript There are so many steps to creating a successful webinar. The perfect slides, engaging, delivery, seamless tech, the compelling offer that it's easy to overlook, the single most critical element. Your webinar, topic and title, what seems like just another chat box on your webinar to do list is actually one of the most important aspects. In fact, you could nail every other aspect of the webinar perfectly. But if your title doesn't instantly grab attention, create urgent desire to attend, you can find your signup, stagnating, and your show up rate low. In today's episode, I'm revealing the science behind selecting the webinar topic and crafting titles that not only get people to register, but actually show up live. After analyzing hundreds of successful webinars across dozens of industries, I've identified the seven elements that create a title that will attract your perfect customer. Whether you are planning on your very first webinar or you're a seasoned pro wondering why your [00:01:00] attendee rates have been slipping, this episode could be the game changer that you've been looking for. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Welcome back to another episode of the Your Dream Business Podcast. How are you doing today? I hope your week is getting off to a [00:02:00] good start. Can I just say something that. It is so funny. Every time I start any podcast episode, I obviously have a certain voice that I use that indicates to my dog to get up and come and wander under my desk and bang it. So I'm always very concerned that whenever I start talking that you hear like this background noise of my dog. Getting under my desk. It's so weird every single time. But anyway, that isn't why you're here. I have got a really good episode for you today because one of the things that is so important when planning any launch experience, and in this example I'm talking about webinars, is that topic or title that you are going to be using to get people to come and join you right. Now, that is the most important thing because if that topic or title doesn't draw them in, doesn't make 'em think, oh, I need to learn that, or I need to experience that, or I need to come to that, [00:03:00] then you're not gonna get the right people coming to your webinar. And also the other thing is. You might get 'em signing up, but then they won't turn up because they won't feel like it's a valuable enough thing for them to come and experience. So in today's episode, I really wanted to dive into the kind of construction of a title for a webinar, which you could also use for challenges and bootcamps and open houses and that sort of thing. Not so much for open houses. If you know how to do an open house because you've done one of my trainings, then you'll understand why that isn't the case. Anyway. The one thing I wanna touch on before we go into my seven steps or my seven points that are really gonna help you come up with amazing titles that really do help people want to come and join you, is that it has to be something that is going to help them with a pain, a problem, or a transformation that they are in right now. There's no good creating a, Webinar at the beginning of lockdown, all about [00:04:00] five best things to do out and about somewhere because that is not meeting them where they're at. The other thing to note is I did a webinar a while back now, quite a while back, and it was all about hitting six figures and multiple six figures in their business and. What was interesting is I didn't get as many signups as I would've liked to that actual webinar, which then made me think, I wonder if my audience is the right audience for that level, or whether they didn't resonate with the point of the journey they were at. So with me going over the seven points, one thing I want to bear in mind is. It needs to actually hit a pain point and it needs to hit the pain point of where they're at now. And if it doesn't, then they're not going to engage with it. They're not going to, it's not gonna resonate with them, and they're going to have trouble really going, yes, let me come along to this thing. But basically what I'm gonna be talking about is the seven effective elements for any masterclass titles, and I'm going to be giving you some examples as [00:05:00] well. So buckle in, get your notes ready, because there's gonna be some really, really good points. Step number one or thing number one. Specific outcomes. The titles that have very specific outcomes tend to get the best engagement. And when I mean specific outcomes, some examples I have from you are how to generate your first 5K month with digital products. Very specific. How to build a six figure coaching business while working just 25 hours a week. Very specific. How to book 15 discovery calls a week using LinkedIn. This is a very specific outcome. I used to be so afraid of getting really specific and niching down because I was so worried about upsetting people in my audience who didn't fit that niche or didn't fit that thing. And honestly, my success this year has gone faster than it ever has, [00:06:00] and my income is growing faster. Everything is just. I'm not gonna say falling into place 'cause that is definitely not the case. I'm working very, very hard. But ever since I've really niched in and got more specific on what I am talking about, it seems to be working better. So this as number one, is a really, really important one. Is it specific? Are you telling them something specific,...