How to use data to tell a better story in B2B

Timestamps: 00:24 The Importance of Data in Marketing 05:12 Effective Storytelling with Data 07:20 The Power of Positioning and Market Insight 11:57 The Balance Between Creativity and Metrics 16:42 The Challenges of Data Analytics in Product Marketing...

Episode 12 of the We're Not Marketers podcast, hosted by Gabriel Bujold, Eric Holland, Zach Roberts, titled "How to use data to tell a better story in B2B" was published on February 22, 2024 and runs 38 minutes.

February 22, 2024 ·38m · We're Not Marketers

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Episode Description

Timestamps:

00:24 The Importance of Data in Marketing

05:12 Effective Storytelling with Data

07:20 The Power of Positioning and Market Insight

11:57 The Balance Between Creativity and Metrics

16:42 The Challenges of Data Analytics in Product Marketing

21:17 Measuring Podcasts for Thought Leadership

24:00 The Problem of Instant Gratification

28:20 The Importance of Balance in Growth

31:26 The Role of Data in Guiding Initiatives

33:21 The Power of Gut Feeling and Hard Work

Show Notes:

April Dunford Positioning Podcast

FletchPMM Notion Cheatsheet

Devin Reed LinkedIn

ProductivePMM Notion Hub

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