It's time for social to grow up - with Beth Thomas, Co-Founder at Slice

If we stopped posting tomorrow, would anyone care?Social isn’t the new kid on the block anymore. But too many teams are still stuck in the churn - posting constantly without being clear what job social is actually doing for the business.Beth Thomas has seen this from every angle. Platform-side at TikTok. Brand-side at Deliveroo. Now as Co-Founder of Slice, working with teams trying to bring clarity and intent back into social.Drawing on what she’s learned inside fast-moving brands and from sitting at the platform level, she breaks down:Why content pillars aren’t a strategyHow Ryanair used social to shift brand perceptionWhat “grown up” social actually looks liWhy most reporting is measuring the wrong thingsAnd what it really means to earn respect at the top tableSubscribe to get the Extended Cut, where we go deeper on social search behaviour, brand measurement, internal politics and what it actually takes to shift perception inside an organisation.