Kyle Braatz: Measuring your purpose-driven business

In today’s episode, Allan and Lauren talk to Kyle Braatz, co-founder and CEO of Fullscript, a company on a mission to help people get better.Fullscript rallies around their North Star metric, which is also their driving force: how many people is Fullscript helping get better everyday? And what about the traditional metrics like NRR and LTV:CAC? While they’re still important, a metric like revenue is an outcome; a direct result of succeeding at your purpose. Hear Kyle’s fresh take on a purpose-driven business and how, on the heels of a $240M USD funding round, Fullscript’s rapid growth is taking integrative medicine by storm. Metrics mentioned in this episode: Net revenue retention rate: https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate Customer lifetime value (LTV): https://www.klipfolio.com/metrics/saas/customer-lifetime-value LTV:CAC Ratio: https://www.klipfolio.com/metrics/saas/lifetime-value-to-customer-acquisition-cost-ratio-ltvcac Payback period: https://www.klipfolio.com/metrics/saas/cac-payback-period If you love learning about metrics, you'll love MetricHQ, Klipfolio's online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/Subscribe to the Metric Stack newsletter: https://metricstack.substack.com/subscribe